441- Digital Marketing w Ryan Cote
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 03/11/2020
How Storytelling Can Solve Your Skilled Trades Recruiting Crisis
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Kiscaden, owner of Kiscaden Consulting and creator of the Next Up Trades children’s book series, to discuss how storytelling can reshape the future of recruiting in the trades. Ryan shares how a conversation with his plumber brother-in-law sparked the idea to create books that explain HVAC and plumbing to children in a way they can understand and connect with emotionally. Instead of focusing only on wages, debt, and job security, Ryan believes the industry needs to tell a better...
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How to Optimize and Automate Your Home Service Business
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service business owners are excited about automation, AI, and new technology. But here’s the problem… They’re implementing tools before fixing their processes. In this episode of Service Business Mastery, Tersh Blissett sits down with Nathan Whittacre, CEO of Stimulus Technologies, to break down what actually works when it comes to optimizing and automating your business. Nathan shares decades of experience helping companies implement technology the right way and explains why most tech investments fail. What You Will Learn in This Episode Why automation without optimization...
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No Fees No Equity Loss: A New Way to Scale Your Business
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most business owners think they only have two options when they want to scale: Pay expensive consultants… or give up equity to investors. But what if there was a third option? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Mike Michalowicz and Greg Eckler from The Prosper Group to break down a completely different approach to scaling service businesses. Instead of charging fees or taking ownership, their model focuses on partnering with business owners, executing alongside them, and only getting paid when the business becomes more profitable. What...
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Leadership Skills for Home Service Owners Who Want to Scale
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service business owners start as technicians. But scaling a business requires a completely different skill set. In this episode of Service Business Mastery, Tersh Blissett sits down with Elise Radawitz, President and Owner of Velocity Leader, to break down the leadership skills contractors need if they want to grow their business. They discuss why promoting your best technician into a management role often fails, how leadership is a learned skill, and what it actually takes to lead people effectively. Elise shares practical insights on developing leaders inside your company,...
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Building a Trades Business Brand That Gets Real Results
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service businesses are posting content… but not getting results. Why? Because they’re missing the most important piece: connection. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what actually works when it comes to building a brand in the trades. They dive into why personal branding matters, how social media really drives business growth, and why most contractors are overthinking their content strategy. Jen explains why “boring” everyday work is actually powerful content, how authenticity...
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Automation vs. Real AI: What Works, What’s Hype, and How to Profit
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is everywhere right now. But most contractors don’t actually understand how it works. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Jeff Torello, founder of Sinjun AI, to break down what AI really is, how it works under the hood, and why so much of the industry is getting it wrong. Jeff explains that AI isn’t some all-knowing system. It’s a probability engine that predicts the next word, with no real memory and no true understanding of context. If you’ve been confused, overwhelmed, or skeptical about AI, this episode will give you a...
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Stop Hiding Your Prices: The Real ROI of Transparent Contractor Pricing
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors are still hiding their prices. But customers are already finding that information somewhere else. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Redman, President of Contractor Commerce, to break down the real impact of transparent pricing in home service businesses. They discuss why pricing transparency is no longer optional, how AI search and Google are already surfacing pricing data, and why contractors who don’t adapt risk losing control of the customer conversation. Paul shares how online pricing tools,...
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AI Employee: How Home Service Businesses Are Scaling Without More Staff
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is no longer just automation or chatbots. It’s becoming a real employee for service businesses. In this episode of Service Business Mastery, recorded live at AHR Expo 2026, Tersh Blissett sits down with Dennis Steele, co-founder of Podium, to talk about the rise of AI agents and how they’re transforming HVAC and plumbing companies. From answering calls and booking jobs to handling angry customers and following up on estimates, AI agents are beginning to perform real work that previously required multiple team members. Dennis shares how Podium started by helping contractors get more...
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The Future of Marketing for Home Service Businesses
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Marketing for home service businesses is evolving faster than ever. Rising lead costs, private equity competition, new AI-driven ad platforms, and changing consumer behavior are forcing contractors to rethink how they attract customers. In this episode of Service Business Mastery, Tersh Blissett sits down with Justin Riley, founder of UpFrog, to talk about what the future of marketing really looks like for HVAC, plumbing, and other home service companies. If you want to understand where marketing for home service businesses is heading and how to stay competitive in the years ahead, this...
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How Dual Fuel Heat Pumps Are Changing the Game for HVAC Contractors
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Electrification is accelerating across North America. Rebates are expanding. Regulations are tightening. And HVAC contractors are being asked to deliver higher efficiency, lower emissions, and better comfort all at the same time. So where does dual fuel fit in? In this episode of Service Business Mastery, recorded live at AHR Expo, Tersh Blissett sits down with Matt Schlegel and Charles Hurd to break down how dual fuel heat pumps are becoming a powerful solution for commercial and residential contractors. If you’re trying to navigate electrification, cold climate performance, rebate...
info_outlineRyan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.
Service Business Mastery Podcast
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