470. Should We Invest In IRA When We Are Already Investing In Our Businesses w Terry White
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 09/30/2020
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Contractors who do not own their customer list will lose. As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk. In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade. Joshua Crouch and Tersh Blissett sit down with , founder of , to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
In this episode of the Service Business Mastery Podcast, host Tersh Blissett sits down with Ari Meisel, Founder of Less Doing and creator of the Optimize, Automate, Outsource framework. Ari is a globally recognized expert in business automation, productivity systems, and operational efficiency, with deep hands-on experience in the construction and skilled trades. Ari shares how extreme burnout and a Crohn’s disease diagnosis forced him to redesign how he worked, leading to a system that allowed him to reclaim time, reduce stress, and build a business that runs without constant owner...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
If you’re in the skilled trades like HVAC, plumbing, electrical, or any service where the phone rings with “Hey, my system isn’t working,” this episode of SBM, “What Homeowners Actually Want” with Zachary Dearing, co-founder of Mantel, breaks down real homeowner insights pulled directly from Mantel’s survey data. The conversation translates the findings of the Mantel's survey "Homeowner Shopping Attitudes Report 2025" (https://www.usemantel.com/survey) into practical takeaways, making it a cheat sheet into how homeowners think, choose, and spend. Here’s why you should listen,...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: In this episode of the Service Business Mastery Podcast, we sat down for an insightful discussion with Justin Deese, host of the Freedom Blueprint podcast and creator of the Service Manager Academy. We talked about how to turn top technicians into effective service managers. Here’s what we cover in this episode: Common mistakes we see when promoting technicians to managers How to set boundaries with coworkers, friends, and...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Darren Shaw. He is the founder of Whitespark, a company specializing in local SEO software and services, and a recognized local SEO educator with more than 45,000...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett, Co-Founder & Chief Experience Officer at Trade Automation Pros, CEO of Service Emperor, Co-Host & Founder of Service Business Mastery Podcast, and Josh Crouch, Founder of Relentless Digital Marketing...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Crystal Williams at AHR Expo 2025. She is the Co-Founder of Lemon Seed Marketing, Marketing Strategist at McWilliams Heating, Cooling, and Plumbing & Co-Host of From The...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch chat with Danica Patrick, Race Car Driver, Host of the Pretty Intense Podcast, an Entrepreneur, and Motivational Speaker at Service World Expo. She shares how she transitioned from a successful racing career to building her own business ventures....
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch talk with Jen McKee at Epic 2025 in Orlando Florida. Jen is the owner of Kee Hart Marketing, a social media agency focused on helping home service businesses grow. Jen shares her...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett talks with Luke Peters, Founder & CEO of Apex CEO Business Turnarounds, Former CEO of Newair and Host of The 8-Figure Product CEO Podcast. He shares how he grew a home appliance brand from a...
info_outlineTersh talks with Terry White, President & CEO of Sunwest Trust. He has been working in the real estate & investment world for 35+ years, and he’s got the expertise to prove it. After graduating with a degree in Accounting and working as a controller for a local title company, Terry launched a small escrow company, which quickly gained a reputation for being honest, hardworking, and fair. In 2003, Terry took his success a step further and formed Sunwest Trust, Inc. Headquartered in Albuquerque, New Mexico, Sunwest Trust, Inc. was founded on the principle of offering clients real-world solutions to all of their self-directed IRA and escrow management needs. Today, Sunwest Trust, together with Sunwest Escrow, serves its clients as both escrow agents and IRA custodians for Individual Retirement Accounts.
Terry has led Sunwest Trust with one goal: to provide outstanding service to each and every client by listening to them and learning exactly what they want. His passion lies in educating investors to build their own self-directed IRA’s, customized to fit their needs and financial goals. When he’s not in the office, Terry enjoys fly fishing, biking, traveling with his wife, and spending time in Colorado.
Connect with Tersh www.serviceemperor.com or on social media @tershblissett
CONNECT WITH TERRY
tlw@sunwesttrust.com
www.sunwesttrust.com
www.sunwestescrow.com
Check out this summary of Terry's book titled "When All You Have Is A Hammer...: An Informational Guide To Self-Directed IRAs":
“If all you have is a hammer, everything looks like a nail.” Bernard Baruch, American Businessman
As a young man, Terry White worked as a framer for his dad’s construction company. He used a big, heavy framing ax to pound 16-penny nails into 2 x 4s. An astute observer, he noticed that the finish carpenters on the site used a delicate, little hammer for their work of installing woodwork, window sills, and molding. The tool Terry used for his work was not the right tool for the job of a finish carpenter, nor did he have the skill to become a finish carpenter; he recognized that and took the lesson with him into adulthood.
With that story in mind, Terry chose the title for this book to position the Self-Directed IRA as another tool you may use to achieve your retirement goals. It is his opinion that Self-Directed IRAs are not for everyone; but for the right person, a Self-Directed IRA may be just the right tool for the job.
Self-Directed IRAs are great tools if you have the knowledge and skills about that in which you are investing, or want to acquire the knowledge and skills about that in which you want to invest; or are able to hire someone with the knowledge and skills about that in which you want to invest. Terry wrote this book as an informational guide for those who may be interested in Self-Directed IRAs. Readers will gain a broad overview of what owners of Self-Directed IRAs may expect and some of the investments they may purchase.
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