How to set up programs to serve rural communities - Ep 54
Release Date: 08/23/2021
Shelter Success Simplified
GUEST: Scott Giacoppo. Scott is the Director of National Shelter Outreach for Best Friends Animal Society and oversees the development of lifesaving efficacy and sustainability for animal welfare partners across the U.S. Prior to Best Friends, Scott was president of NACA – the National Animal Care & Control Association – as well as chief of Animal Field Services for the District of Columbia for 10 years, overseeing all animal control and cruelty investigations team members for Humane Rescue Alliance. He began his animal protection career with the Massachusetts Society for the...
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GUEST: Kimberly Wade. Kimberly is an expert consultant for Humane Network focusing on communications and social media. She was campaign manager for Maddie's Pet Project in Nevada, communications director at Nevada Humane Society, news producer at KOLO 8 News Now, and has a degree in broadcast journalism and communications from the University of Central Florida. MAIN QUESTION: What are some tips for animal organizations to create better social media pages and posts? TAKEAWAYS: If you don’t have a photo, you don’t have a story. To take good photos, avoid a busy background. Get a...
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GUEST: Brent Toellner. Brent is the Senior Director of National Programs for Best Friends Animal Society. Prior to joining Best Friends, Brent, his wife, Michelle, and a few others co-founded the Kansas City Pet Project to run the municipal shelter in Kansas City, Missouri. MAIN QUESTION: There's a lot of pressure in animal welfare and people can feel alone in their work — what tips and ideas might help? TAKEAWAYS: In animal welfare, we’re pushed to do more with limited resources. People often feel they just need to work harder and do more programs, but that doesn’t work in the...
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Main question: What are the common issues you find when doing organizational assessments of animal organizations around the country?
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MAIN QUESTION: How does Doobert's new Companion Case Management module improve communications with the public?
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Question: How can animal organizations better meet people where they're at?
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GUEST: Kat Albrecht-Thiessen is a pioneer in lost pet investigations. She was a police officer, bloodhound handler, crime scene investigator, and search-and-rescue manager before beginning to apply her skills in 1997 to finding lost pets. She is founder of Missing Animal Response Network and author of the book “Pet Tracker.”
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QUESTION: How can animal organizations build a healthy workplace culture, which is so important in a competitive job market?
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What works to engage more members of the community with our animal welfare work so that we can raise more funds — and what doesn't work?
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GUEST: Diane Blankenburg is CEO & Co-Founder of Humane Network.
info_outlineGUEST: Dr. Leslie Appel is the founder and executive director of Shelter Outreach Services (SOS). She is also a courtesy lecturer at the Cornell University College of Veterinary Medicine. Before these roles, Dr. Appel was director of veterinary outreach at the ASPCA. She was also a full-time faculty member at Cornell University College of Veterinary Medicine, where she was an instructor in Small Animal Surgery. And Dr. Appel was the 2013 recipient of the AVMA Animal Welfare Award.
MAIN QUESTION: How can animal organizations provide services to rural communities, which often get overlooked?
TAKEAWAYS:
- Dr. Appel’s organization Shelter Outreach Services, or SOS, is specifically designed to meet the needs of rural communities.
- Before starting a program, assess what’s going on in your community and surrounding counties to understand what services are needed and who might be able to help.
- Also, get advice from a veterinarian early on in your planning about what’s needed to provide veterinary outreach services.
- SOS is set up like the hub of a wheel with its partners as the spokes. Each is essential to success. SOS provides the services and seeks grant funding for big ticket items like anesthesia machines, while its partners who host SOS’s MASH-style clinics in their communities do their own fundraising and grant writing to pay for those services.
- If you want to provide high quality, high volume spay/neuter services, veterinarians and veterinary technicians need training because it is generally not taught in school. This is best done by having them observe and work alongside an existing team initially.
- High quality, high volume spay/neuter services are not about speed; it’s about creating an efficient flow.
LINKS:
- Shelter Outreach Services
- The Association of Shelter Veterinarians' guidelines for spay-neuter programs
- Leadership recommendation: "How to Read Non-Profit Financial Statements"