Better social media posts for your organization - Ep67
Release Date: 02/14/2022
Get staff and public buy-in for return-to-field - Ep68
Shelter Success Simplified
GUEST: Scott Giacoppo. Scott is the Director of National Shelter Outreach for Best Friends Animal Society and oversees the development of lifesaving efficacy and sustainability for animal welfare partners across the U.S. Prior to Best Friends, Scott was president of NACA – the National Animal Care & Control Association – as well as chief of Animal Field Services for the District of Columbia for 10 years, overseeing all animal control and cruelty investigations team members for Humane Rescue Alliance. He began his animal protection career with the Massachusetts Society for the...
info_outline
Better social media posts for your organization - Ep67
Shelter Success Simplified
GUEST: Kimberly Wade. Kimberly is an expert consultant for Humane Network focusing on communications and social media. She was campaign manager for Maddie's Pet Project in Nevada, communications director at Nevada Humane Society, news producer at KOLO 8 News Now, and has a degree in broadcast journalism and communications from the University of Central Florida. MAIN QUESTION: What are some tips for animal organizations to create better social media pages and posts? TAKEAWAYS: If you don’t have a photo, you don’t have a story. To take good photos, avoid a busy background. Get a...
info_outline
How to find help for your animal organization - Ep66
Shelter Success Simplified
GUEST: Brent Toellner. Brent is the Senior Director of National Programs for Best Friends Animal Society. Prior to joining Best Friends, Brent, his wife, Michelle, and a few others co-founded the Kansas City Pet Project to run the municipal shelter in Kansas City, Missouri. MAIN QUESTION: There's a lot of pressure in animal welfare and people can feel alone in their work — what tips and ideas might help? TAKEAWAYS: In animal welfare, we’re pushed to do more with limited resources. People often feel they just need to work harder and do more programs, but that doesn’t work in the...
info_outline
Tips for implementing new programs successfully - Ep65
Shelter Success Simplified
Main question: What are the common issues you find when doing organizational assessments of animal organizations around the country?
info_outline
A tech solution for tracking community calls better - Ep64
Shelter Success Simplified
MAIN QUESTION: How does Doobert's new Companion Case Management module improve communications with the public?
info_outline
How to engage your community without judgment - Ep63
Shelter Success Simplified
Question: How can animal organizations better meet people where they're at?
info_outline
How to better help your community find lost pets - Ep62
Shelter Success Simplified
GUEST: Kat Albrecht-Thiessen is a pioneer in lost pet investigations. She was a police officer, bloodhound handler, crime scene investigator, and search-and-rescue manager before beginning to apply her skills in 1997 to finding lost pets. She is founder of Missing Animal Response Network and author of the book “Pet Tracker.”
info_outline
Why and how to create a positive workplace culture - Ep61
Shelter Success Simplified
QUESTION: How can animal organizations build a healthy workplace culture, which is so important in a competitive job market?
info_outline
How to raise more funds by communicating better - Ep60
Shelter Success Simplified
What works to engage more members of the community with our animal welfare work so that we can raise more funds — and what doesn't work?
info_outline
How to manage staff conflict at your nonprofit - Ep59
Shelter Success Simplified
GUEST: Diane Blankenburg is CEO & Co-Founder of Humane Network.
info_outlineGUEST: Kimberly Wade. Kimberly is an expert consultant for Humane Network focusing on communications and social media. She was campaign manager for Maddie's Pet Project in Nevada, communications director at Nevada Humane Society, news producer at KOLO 8 News Now, and has a degree in broadcast journalism and communications from the University of Central Florida.
MAIN QUESTION: What are some tips for animal organizations to create better social media pages and posts?
TAKEAWAYS:
- If you don’t have a photo, you don’t have a story.
- To take good photos, avoid a busy background. Get a good clear picture of the animal with their eyes wide open and looking at you.
- You may hear hundreds of similar stories about why animals end up in your shelter or at your rescue group. The public has not. So gather basic information even if it’s not a unique story to you. Find out what you can about the animal and their backstory, especially where they came from and why they are now at your organization. You need details to tell a story that will interest your followers in adopting or donating.
- Make sure you have a positive spin on a story – don’t point blame. Talk about how your organization helped, how your supporters made it possible and a bright future ahead, thanks to the generosity of kind supporters. Ask for specific help if needed, such as donations and foster homes.
- For social media:
- You want a minimum of one post a day – this makes your posts more likely to appear in your followers’ feeds. Busy and larger organizations should aim for two to three posts a day.
- Interact with your followers. Like their comments. Thank them when they make a donation or say something nice.
LINKS:
- Humane Network's team
- Leadership recommendation: “Managing Yourself to Better Lead Others” (article) by Jo Anne Preston
- “Lead the Way in Five Minutes a Day: Sparking High Performance in Yourself and Your Team" (book) by Jo Anne Preston