Tips for implementing new programs successfully - Ep65
Release Date: 12/12/2021
Shelter Success Simplified
GUEST: Scott Giacoppo. Scott is the Director of National Shelter Outreach for Best Friends Animal Society and oversees the development of lifesaving efficacy and sustainability for animal welfare partners across the U.S. Prior to Best Friends, Scott was president of NACA – the National Animal Care & Control Association – as well as chief of Animal Field Services for the District of Columbia for 10 years, overseeing all animal control and cruelty investigations team members for Humane Rescue Alliance. He began his animal protection career with the Massachusetts Society for the...
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GUEST: Kimberly Wade. Kimberly is an expert consultant for Humane Network focusing on communications and social media. She was campaign manager for Maddie's Pet Project in Nevada, communications director at Nevada Humane Society, news producer at KOLO 8 News Now, and has a degree in broadcast journalism and communications from the University of Central Florida. MAIN QUESTION: What are some tips for animal organizations to create better social media pages and posts? TAKEAWAYS: If you don’t have a photo, you don’t have a story. To take good photos, avoid a busy background. Get a...
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GUEST: Brent Toellner. Brent is the Senior Director of National Programs for Best Friends Animal Society. Prior to joining Best Friends, Brent, his wife, Michelle, and a few others co-founded the Kansas City Pet Project to run the municipal shelter in Kansas City, Missouri. MAIN QUESTION: There's a lot of pressure in animal welfare and people can feel alone in their work — what tips and ideas might help? TAKEAWAYS: In animal welfare, we’re pushed to do more with limited resources. People often feel they just need to work harder and do more programs, but that doesn’t work in the...
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Main question: What are the common issues you find when doing organizational assessments of animal organizations around the country?
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MAIN QUESTION: How does Doobert's new Companion Case Management module improve communications with the public?
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Question: How can animal organizations better meet people where they're at?
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GUEST: Kat Albrecht-Thiessen is a pioneer in lost pet investigations. She was a police officer, bloodhound handler, crime scene investigator, and search-and-rescue manager before beginning to apply her skills in 1997 to finding lost pets. She is founder of Missing Animal Response Network and author of the book “Pet Tracker.”
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QUESTION: How can animal organizations build a healthy workplace culture, which is so important in a competitive job market?
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What works to engage more members of the community with our animal welfare work so that we can raise more funds — and what doesn't work?
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GUEST: Diane Blankenburg is CEO & Co-Founder of Humane Network.
info_outlineGUEST: Scott Giacoppo. Scott is the Director of National Shelter Outreach for Best Friends Animal Society and oversees the development of lifesaving efficacy and sustainability for animal welfare partners across the U.S. Prior to Best Friends, Scott was president of NACA – the National Animal Care & Control Association – as well as chief of Animal Field Services for the District of Columbia for 10 years, overseeing all animal control and cruelty investigations team members for Humane Rescue Alliance. He began his animal protection career with the Massachusetts Society for the Prevention of Cruelty to Animals as the Special State Police Officer for Cruelty Investigations.
MAIN QUESTION: What are the common issues you find when doing organizational assessments of animal organizations around the country?
TAKEAWAYS:
The two most common challenges to successfully implementing a program are internal communication and training. Scott shared tips on both:
1. Communication:
- Often when leadership decides to pursue a new program, by the time it trickles down to the frontline staff implementing it, the why is lost so staff members revert to doing what they know.
- Hold productive meetings that include explaining:
- Why the new program works, including a few examples from other places where it has helped and
- How the program is to be implemented.
- Create a culture of two-way communication, where people are encouraged to ask questions if they don’t understand.
2. Training
- Make training a priority. Investing time in training improves performance and increases staff retention.
- Schedule time to do it as a group. Watch a webinar together and discuss it, or schedule time to discuss assigned reading material.
- Engage staff in how a program is implemented – as this increases their buy in.
- For training resources check out the Best Friends Network Partners page – there’s a link in the show notes.
Scott also talked how frequently leaders and managers assume that things are going well and are unaware of issues. He suggested three ways to know what’s actually happening:
- Schedule time to routinely get out of your office and walk around and observe how things are being done and talk with your team.
- Plan an annual assessment – this could be a self-assessment or one conducted by consultants.
- Secret shopping your shelter: Call your own organization and ask a question to see how well (or not so well) your staff is doing helping people. Send a friend in to adopt a pet and have them tell you about the experience.
LINKS:
Leadership recommendations: "The Way We Think About Charity Is Dead Wrong" (TED Talk video and blog post)