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How to keep an eye on your organization's mission - Ep55

Shelter Success Simplified

Release Date: 08/31/2021

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Shelter Success Simplified

GUEST: Scott Giacoppo. Scott is the Director of National Shelter Outreach for Best Friends Animal Society and oversees the development of lifesaving efficacy and sustainability for animal welfare partners across the U.S. Prior to Best Friends, Scott was president of NACA – the National Animal Care & Control Association – as well as chief of Animal Field Services for the District of Columbia for 10 years, overseeing all animal control and cruelty investigations team members for Humane Rescue Alliance. He began his animal protection career with the Massachusetts Society for the...

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GUEST: Kimberly Wade. Kimberly is an expert consultant for Humane Network focusing on communications and social media. She was campaign manager for Maddie's Pet Project in Nevada, communications director at Nevada Humane Society, news producer at KOLO 8 News Now, and has a degree in broadcast journalism and communications from the University of Central Florida.  MAIN QUESTION: What are some tips for animal organizations to create better social media pages and posts? TAKEAWAYS: If you don’t have a photo, you don’t have a story.  To take good photos, avoid a busy background. Get a...

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Shelter Success Simplified

GUEST: Brent Toellner. Brent is the Senior Director of National Programs for Best Friends Animal Society. Prior to joining Best Friends, Brent, his wife, Michelle, and a few others co-founded the Kansas City Pet Project to run the municipal shelter in Kansas City, Missouri.   MAIN QUESTION: There's a lot of pressure in animal welfare and people can feel alone in their work — what tips and ideas might help? TAKEAWAYS: In animal welfare, we’re pushed to do more with limited resources. People often feel they just need to work harder and do more programs, but that doesn’t work in the...

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Shelter Success Simplified

Main question: What are the common issues you find when doing organizational assessments of animal organizations around the country?

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MAIN QUESTION: How does Doobert's new Companion Case Management module improve communications with the public?

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Question: How can animal organizations better meet people where they're at?

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GUEST: Kat Albrecht-Thiessen is a pioneer in lost pet investigations. She was a police officer, bloodhound handler, crime scene investigator, and search-and-rescue manager before beginning to apply her skills in 1997 to finding lost pets. She is founder of Missing Animal Response Network and author of the book “Pet Tracker.”

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QUESTION: How can animal organizations build a healthy workplace culture, which is so important in a competitive job market?

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What works to engage more members of the community with our animal welfare work so that we can raise more funds — and what doesn't work?

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GUEST: Diane Blankenburg is CEO & Co-Founder of Humane Network.

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GUEST: Rebecca Guinn is CEO of LifeLine Animal Project, which manages Atlanta’s Fulton and DeKalb County animal shelters and which opened a new shelter, adoption center and clinic in 2019. LifeLine’s community outreach effort provides free vaccines, spay/neuter and other assistance to thousands of pets belonging to underserved Atlantans. LifeLine’s community cat program, the first and largest organized trap-neuter-return assistance program in Atlanta, has sterilized and vaccinated more than 40,000 community cats; and the LifeLine Spay & Neuter Clinics comprise the largest spay/neuter provider in Georgia, having performed more than 140,000 surgeries to date. Rebecca is active in the Animal Law Section of the State Bar of Georgia and is a member of Best Friends Animal Society’s No-Kill 2025 National Steering Committee.

MAIN QUESTION: How can animal welfare leaders and managers keep an eye on the big picture while staying on top of day-to-day fires?

TAKEAWAYS:

  • The leader’s job is to keep the focus on the mission and to get others involved in it.
  • Build a team of likeminded people, look for each person’s superpower and tap into it.
  • Seek out people with skills that complement others on the team.
  • We owe our best to the animals every time. Set that standard for yourself.
  • Find the gaps in your community, and figure out what’s needed to close those gaps.
  • Regularly ask yourself if you're solving the right problems and what you are trying to make better. Perform gap analyses; over time, you’ll get better at solving for the right problems.
  • Embrace both ends of the leash.

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