Episode 311 / Hernando Ruiz-Jimenez / Geisinger Health / Chief Marketing and Communications Officer
Shiny New Object - a Marketing Podcast
Release Date: 09/10/2025
Smart marketers make small bets - ft. Jimdo's Justinas Vaičiulis
Shiny New Object - a Marketing Podcast
Asking questions and digging deep beyond the first layer of data is what's going to help grow in a climate where there are so many unknowns and changes every day. Justinas Vaičiulis, Head of Performance Marketing at Jimdo, tells us why it's smart to make small bets, test, validate, and move up from there. On the #ShinyNewObjectPodcast, we also talk about picking the clients no one wants to work with and why he has built a career out of "digging into stuff." Top marketing career tips and advice for growing intelligently. #marketing #marketingpodcast
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Moving from marketing as solo heroics to teamwork & trust with Swapfiets' Anna Soldatova
Shiny New Object - a Marketing Podcast
When the people behind tools actually care, work becomes faster, smoother, and more impactful. It's why Anna Soldatova, Performance Marketeer at Swapfiets, believes that investing in people relationships will save marketing from becoming a burnout-inducing quest for solo heroics. On the Shiny New Object Podcast, we discuss: How improv has made her more attuned to others' reactions and more confident in presenting Why you need to be okay with dropping channels, walking away, and experimenting with new things The secret to managing multiple channels by turning vendors into collaborators and...
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ROAS as a watermelon & optimising your tool stack with Bissell's Antoine Deventer
Shiny New Object - a Marketing Podcast
A great ROAS can be a watermelon: green on the outside, bleeding on the inside. Antoine Deventer, Senior Integrated Performance Marketing Specialist at Bissell, joins the Shiny New Object Podcast to talk about what happens when you stop optimising to vanity metrics and start focusing on real growth. We cover Amazon’s evolution into a full-funnel media powerhouse, why “tool stack navigation” is a modern marketer’s superpower, and the daily discipline that turns impressions into intelligence (breakfast: budgets + KPIs; lunch: root-cause analysis with the agency; dinner: we'll...
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What if retail media & e-commerce shared an AI brain? - ft Constructor's Jason Zollan
Shiny New Object - a Marketing Podcast
Every signal matters. Even the ones you’d rather ignore. In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions. On the #ShinyNewObjectPodcast, we talk about how to stop chasing vanity metrics and treat the full shopper journey as one system. And we discuss how retail media and e-commerce should share an AI brain. Intrigued? Tune in now.
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Brilliant & difficult & not just one person's preserve: How to get GEO right
Shiny New Object - a Marketing Podcast
AI search is on every marketer's lips, but is it that fundamentally different from basic SEO? Tom Telford, Chief Digital Officer at Clarity, argues that if you have the basics right, you'll also show up in LLM results. But best practice is one of the toughest things to succeed at, if we've learnt anything on the #ShinyNewObjectPodcast. Tune in to hear Tom's advice on nailing the confluence between comms, PR and SEO to get your brand found by ChatGPT. #chatgpt #LLMsearch #GEO #marketingpodcast #datadrivenmarketing
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Failing on the way to getting it right - ft ex-GoDaddy's Fara Howard
Shiny New Object - a Marketing Podcast
An insight isn't a fact. It's a hidden truth. You're not done once you get that data. Keep digging. Ask why. And get that human connection with your audience. Fara Howard, former CMO of GoDaddy and experienced marketing leader, joins us on the #ShinyNewObjectPodcast to dig into what makes actionable insights, how to retain humanity in storytelling, and why no one can call themselves an expert in data driven marketing right now. Find out why iteration is the key to success and failing is just part of the process.
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How to stop AI from sucking the soul out of your content - with Philips' Sneha Mittal
Shiny New Object - a Marketing Podcast
AI won’t make your content smarter. It’ll make it faster. In this episode of the Shiny New Object Podcast, Sneha Mittal, Senior Communications Manager, Image Guided Therapy at Philips, shares how to make AI work for content creation without becoming soulless. Tune in to learn: Why AI is great for accelerating outcomes when you’re clear on what you're looking for The storytelling framework that makes data useful at any point in your career Why your best “tool” is learning agility If you’ve ever had the “I’ve got the job, now how do I do it?” feeling... this...
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Stop putting band aids on injuries that need stitches - with Reckitt's Tamara El Jurdi
Shiny New Object - a Marketing Podcast
If we're curious about the full story behind data, our marketing puzzles become more interesting and a lot more human. And they show us when we're looking at the wrong metrics, too. Tamara El Jurdi, Global Marketing Communications Lead - Durex & Veet at Reckitt, joins us on the Shiny New Object podcast to discuss why marketing should be seen as a system and shared KPIs are the way forward to ensure creative effectiveness. We also talk about the critical importance of slowing down. No one's found inspiration in a pitch deck - let your creativity get soul nurturing inputs....
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Organic reach to paid success with Gorilla 76's Kevin McClary
Shiny New Object - a Marketing Podcast
On the latest episode of the Shiny New Object Podcast, we go deep on the organic to paid pipeline with Kevin McClary, Head of Performance Marketing at Gorilla 76. Tune in to hear why he tests organic posts to see what resonates with an audience before turning them into paid ads, and how he does this in the B2B sector. We also discuss student advice for getting into the industry, the power of understanding what you're trying to accomplish so you can yield data properly, and Kevin's musical talent.
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All marketing is meant to perform, or it's just noise - ft. MilliporeSigma's Nick Figueiredo
Shiny New Object - a Marketing Podcast
What's your purpose? Or the purpose of your campaigns? Nick Figueiredo, Head of Performance Marketing at MilliporeSigma, joins the Shiny New Object Podcast to talk about breaking down the myth of performance marketing. That's because "all marketing, or all advertising, is meant to perform… we shouldn’t feel pressured to have to assign every single click or an order back to the spend which drove it. That's the myth." Tune in to learn about Nick's new marketing-related beliefs and behaviours and to unpick what we really mean by performance marketing, proving impact more holistically in the...
info_outlineAI is opening doors for data driven marketing, but can be a Pandora's box if not used carefully in the healthcare industry.
Hernando Ruiz-Jimenez is Chief Marketing and Communications Officer at Geisinger Health, where he's experimenting with AI agents and pilots to see how he can make the most of healthcare data while protecting customers' privacy and being respectful of their particular conditions.
Learn about great marketing books, understanding the basics, and trial and error with AI in healthcare marketing.