SPOS #990 – Lori Rosenkopf On Creating Value Through Innovation
Release Date: 06/29/2025
Thinking With Mitch Joel
Welcome to episode #1015 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when scarcity shapes everything from opportunity to attention, understanding who gets what (and why) has become one of the most consequential questions in modern life. is the inaugural Howard Marks Endowed Professor at the , an award-winning economist, and one of the leading thinkers in market design, public policy and behavioral economics. His research examines how rules, incentives, and institutional structures shape outcomes in environments where price alone cannot (or should not) decide...
info_outlineThinking With Mitch Joel
Welcome to episode #1014 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when careers feel increasingly precarious and algorithms quietly dictate how value is created and captured, it’s worth learning from someone who has spent more than two decades helping creators and entrepreneurs reclaim ownership of their work and their futures. is the founder of multiple influential startups, including , the and is widely recognized as the person who first coined the term “content marketing” in 2001, long before it became an industry unto itself. A bestselling...
info_outlineThinking With Mitch Joel
Welcome to episode #1013 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when organizations are wrestling with fractured cultures, hybrid work, and teams struggling to stay connected, it helps to learn from someone who has spent three decades proving that collaboration is not a personality trait but a designed environment, which is why this episode turns to the work of , an award-winning researcher, educator at the , and one of the world’s leading experts on team emotional intelligence. Vanessa has devoted her career to understanding how teams actually function in...
info_outlineThinking With Mitch Joel
Welcome to episode #1012 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Amid a moment when uncertainty defines every industry and leaders everywhere are confronting fear disguised as strategy, it is worth turning to someone who has spent his career decoding how individuals and organizations find the courage to act, which is why this week’s guest, , offers such rare authority. Ranjay is the Paul R. Lawrence MBA Class of 1942 Professor at , a globally recognized organizational sociologist, bestselling author, and one of the world’s most cited scholars on leadership,...
info_outlineThinking With Mitch Joel
Welcome to episode #1011 of Thinking With Mitch Joel (formerly Six Pixels of Separation). We tend to romanticize leadership as an act of personal brilliance, but the deeper story is often about the people who understand what truly moves human beings toward one another. has built a career around that question. A renowned human behavioral scientist, consultant and creator of the long-running - a global, invitation-only experiment where guests cook together anonymously to dissolve status cues and foster authentic connection - Jon has spent over fifteen years studying why people bond,...
info_outlineThinking With Mitch Joel
Welcome to episode #1010 of Thinking With Mitch Joel (formerly Six Pixels of Separation). What if the search for our “true selves” has been leading us away from who we actually need to become? That’s the tension at the heart of ’s work, a globally respected authority on people analytics, talent, leadership, and the Human–AI interface whose career spans , , , , , and decades of research that have shaped how organizations understand human behavior. His latest book, challenges one of the most cherished modern beliefs - that success comes from projecting our raw, unfiltered selves - and...
info_outlineThinking With Mitch Joel
Welcome to episode #1009 of Thinking With Mitch Joel (formerly Six Pixels of Separation). The future isn’t something to predict... it’s something to practice. Few people embody that idea more completely than , a designer, futurist and author whose work has quietly influenced some of the most innovative companies on the planet - from , , and to , where he served as head of design. In his new book, , Nick challenges the way we imagine what comes next. Rather than offering forecasts, he explores four mindsets - could, should, might, and don’t - that shape how individuals and organizations...
info_outlineThinking With Mitch Joel
Welcome to episode #1008 of Thinking With Mitch Joel (formerly Six Pixels of Separation). What if artificial intelligence didn’t just build faster startups... but redefined what it means to be an entrepreneur? has been exploring that question for years. As the co-founder of (the company behind and the new ) and (the startup studio that helped launch ventures like , , and ), Henrik (who also has a great podcast called, ) has spent his career creating businesses that live at the intersection of creativity, community and technology. Now, with his new book , he’s rethinking...
info_outlineThinking With Mitch Joel
Welcome to episode #1007 of Thinking With Mitch Joel (formerly Six Pixels of Separation). The debate over hybrid work has become one of the most emotionally charged topics in business... but few people have studied it as deeply as , the George W. Taylor Professor of Management at the and Director of its . In his latest book, , co-authored with , Peter challenges the idea that remote work is the inevitable future of knowledge work. Drawing from decades of research and real-world case studies, he argues that while technology has allowed us to untether from our desks, it has also quietly eroded...
info_outlineThinking With Mitch Joel
Welcome to episode #1006 of Thinking With Mitch Joel (formerly Six Pixels of Separation). Disruption isn’t always loud. It’s often quiet, slow and deeply human. That’s one of the lessons has spent his career unpacking. As a leading voice on innovation and the managing partner emeritus at (the consultancy founded by the late ), Scott has helped global companies navigate the uncertainty that comes with change. He si currently a Clinical Professor of Strategy at 's . His latest book, , reframes how we think about progress through stories that stretch from gunpowder to generative AI,...
info_outlineWelcome to episode #990 of Six Pixels of Separation - The ThinkersOne Podcast.
Lori Rosenkopf is the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania, and currently serves as the Vice Dean of Entrepreneurship. In that role, she oversees Wharton’s Venture Lab and its West Coast campus, while continuing her long-standing research into social networks, innovation and how knowledge flows between people, companies and technologies. Before her academic career, Lori worked as a systems engineer for Kodakand AT&T Bell Labs, giving her a rare blend of practical and academic insight into how organizations innovate. She’s also the author of the new book Unstoppable Entrepreneurs – 7 Paths for Unleashing Successful Startups and Creating Value through Innovation. It’s a smart, grounded book that expands the definition of entrepreneurship, shifting it away from the mythology of Silicon Valley unicorns toward a more inclusive, pragmatic framework of value creation across industries and backgrounds. Lori’s experience guiding more than 20,000 students has helped her see entrepreneurship not as a single path, but a set of diverse approaches, whether you're building something disruptive, innovating inside a larger company, or launching a mission-driven startup. In this episode, we explore the evolving nature of entrepreneurial identity and why many of the old narratives no longer fit. We talk about the role of failure, the rise of creators as entrepreneurs and the impact of AI on idea generation. Lori also shares her thoughts on market fit, how to foster innovation in organizations, and why community and mentorship are more critical than ever. There’s a realism here that’s refreshing: entrepreneurship isn’t always glamorous, but it can be deeply meaningful. We also dive into the challenges of corporate disruption, the future of work and the tension between profit and social impact. If you’ve ever felt like you don’t fit the stereotype of an entrepreneur, this conversation might help you realize that the stereotype is the problem… not you. It’s a powerful reflection on how we build, why we build and who gets to build. Enjoy the conversation…
- Running time: 56:28.
- Hello from beautiful Montreal.
- Listen and subscribe over at Apple Podcasts.
- Listen and subscribe over at Spotify.
- Please visit and leave comments on the blog - Six Pixels of Separation.
- Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
- Check out ThinkersOne.
- or you can connect on LinkedIn.
- ...or on X.
- Here is my conversation with Lori Rosenkopf.
- Unstoppable Entrepreneurs – 7 Paths for Unleashing Successful Startups and Creating Value through Innovation.
- Wharton School of the University of Pennsylvania.
- Venture Lab.
- Follow Lori on LinkedIn.
Chapters:
(00:00) - Introduction to Entrepreneurship and Innovation.
(03:01) - The Ecosystem of Entrepreneurship Education.
(06:02) - Dispelling Myths: The Reality of Entrepreneurs.
(08:57) - Defining Entrepreneurship: Value Creation Through Innovation.
(12:04) - The Shopify Effect: Accessibility and Challenges in Entrepreneurship.
(15:01) - Surviving the Grind: The Reality of Entrepreneurial Life.
(18:03) - Market Fit: The Holy Grail of Entrepreneurship.
(20:50) - The Rise of the Content Creator as Entrepreneur.
(31:18) - The Cult of Personality in Entrepreneurship.
(32:40) - The Role of Age in Entrepreneurship.
(34:36) - AI and Idea Generation for Entrepreneurs.
(39:21) - The Disruption of Traditional Corporate Roles.
(41:42) - Value Creation Beyond Profitability.
(44:31) - Changing Work Culture and Entrepreneurial Mindset.
(46:34) - Innovations in Business Models and Technology.
(48:47) - The Importance of Community in Entrepreneurship.
(51:52) - Trends in Entrepreneurship and Future Outlook.
(54:34) - Understanding Failure in Entrepreneurship.
(55:56) - Wealth Inequality and the Role of Entrepreneurs.