S5:E17 - Engaging Kids to Contribute with Craig Cegielski and Tyson Rohrscheib

We are kicking off the second part of Season 5 with a bang and sharing one of the coolest programs we’ve had the pleasure of learning about: Cardinal Manufacturing. Led by our guests, Craig and Tyson, Cardinal Manufacturing is a high school class *and* a full-fledged business that allows students to not only do actual work but learn the skills involved in running a business, from how to walk through a door with confidence and give a good handshake to how to quote jobs, do the work, and submit invoices.

Like…can you even?! It’s the coolest program and we can’t wait to share it with you.

About Cardinal Manufacturing:
Cardinal Manufacturing began in the Eleva-Strum School District during the 2007-2008 academic year when instructor, Craig Cegielski, approached the School Board about the potential of pursuing an in-school manufacturing business similar to one he started in his prior position in the school district of Antigo, WI.

The school board approved and since that time Cardinal Manufacturing has gone from its infant stages to a company with significant annual sales and national notoriety. The growth of the program has attracted national and international attention and Cardinal Manufacturing has attended national tradeshows and hosted celebrity guests including Wisconsin's Governor, Scott Walker. Cardinal Manufacturing has served hundreds of customers from private individuals to clients throughout the state of Wisconsin and other parts of the country. A number of students have gone directly to skilled employment positions after high school, but most choose to go on to post-secondary education through technical college or the university system. Chippewa Valley Technical College and UW-Stout have taken a particular interest in the program. Cardinal Manufacturing has also built strong relationships with a number of private companies and professional organizations which have been supportive through donations, advice, publicity opportunities, and projects.

In-school programs such as Cardinal Manufacturing serve as a grassroots economic development effort. Not only do these programs expose students to career opportunities in manufacturing and teach students soft skills for future employment, but they also work toward changing the attitudes of counselors and parents to be more open to the idea of encouraging students to look at manufacturing careers. Students get hands on opportunities to try out these roles before making an expensive decision in choosing a post-secondary program. In other words, kids get the chance to try welding, machining, construction, production management, accounting, office management, and marketing prior to committing to a major or area of study. The services provided through the program are worthwhile and valuable to the customers who pay for the service.

Cardinal Manufacturing is a year-long two credit class which offers more than a standard classroom instruction. Students in this class gain the real life experiences of problem solving, running a business, and working in professional career roles. Students must apply to be part of this program and manufacturing employees have successfully completed both Metal Working I and II. The application process includes creating and submitting a resume, project portfolio, and a letter of recommendation. Once accepted, student participants are assigned a role that may include:

• Quoting jobs

• Ordering materials

• Manufacturing parts

• Quality control and inspections

• Shipping product

• Receiving product and materials

• Invoicing

• Customer service

• Accounting

• Marketing

• Maintaining work hours

Besides the great experience gained, the students receive a profit sharing check at the end of the school year based upon number of hours worked and other measurement tools. Only a portion of Cardinal Manufacturing earnings are paid to students after expenses and upcoming needs are covered. Most of the money earned supports the purchase of materials, equipment and facility needs to continually grow and improve Cardinal Manufacturing.

About Craig:
Craig Cegielski, a native of Marshfield, WI, developed a passion for manufacturing early on through high school technical education classes and hands-on work at a local machine and fabrication shop. He earned his degree in Technology Education from the University of Wisconsin–Stout and began his teaching career at Antigo High School, where he launched the successful student-run business, Red Robin Machining. After a brief return to industry, Craig joined Eleva-Strum High School as a Technology Education teacher. In 2007, he founded Cardinal Manufacturing, a student-run business designed to give students real-world experience in the trades. With over 20 years of dedication to technical education, Craig continues to lead and expand Cardinal Manufacturing, helping prepare students for successful careers in manufacturing.

About Tyson:
Tyson Rohrscheib is a Technology Education teacher at Eleva-Strum High School, where he has taught since 2019. An Eleva-Strum alumnus, Tyson began his training in Machine Tool and Die at Chippewa Valley Technical College before earning his degree in Technology Education from the University of Wisconsin–Stout. He brings a strong background in machining and hands-on learning to his teaching, preparing students for real-world careers in manufacturing and engineering. Outside of the classroom, Tyson is active on his family farm, managing a herd of 40 beef cattle and working on metalworking projects in his home shop.

In this episode, we cover:

• What Cardinal Manufacturing is and how it started

• How exposing kids at a young age is key to getting them interested in a career

• Why technical skills are the least important thing they teach

• How the local community supports Cardinal Manufacturing and the students

Links + Resources Mentioned:

Website: Cardinal Manufacturing
Video Gallery: Watch Here
Facebook: @CardinalManufacturing
Instagram: @cardinal_manufacturing
YouTube: Cardinal Manufacturing Channel

Sponsor Spotlight: Brodie Mueller and The Market on the Plaza
In small towns, coffee is more than caffeine. It’s community! Market on the Plaza roasts beans locally in Aberdeen, in small batches for the freshest, richest cup to start your day or for an afternoon pick-me-up. Stop in to grab a bag for home or linger over a cup with neighbors. Proudly local, always welcoming.

This week’s Small-Town Shout-Out is:
Freeman, South Dakota! Shelly says, “We love to fest!” Freeman hosts THREE annual Fests and they’re all completely volunteer-run. Like, three *every year!* This is amazing and cool and hats off to Freeman for having the community enthusiasm and buy-in to host multiple events every year. Heck yeah Freeman!

We Want to Hear From You!
Some of the best parts about radio shows and podcasts are listener call-ins, so we’ve decided to make those a part of the Growing Small Towns Podcast. We really, really want to hear from you! We’re have two “participation dance” elements of the show:

1. “Small town humblebrags”: Call in and tell us about something amazing you did in your small town so we can celebrate with you. No win is too small—we want to hear it all, and we will be excessively enthusiastic about whatever it is! You can call in for your friends, too, because giving shout-outs is one of our favorite things. 

2. “Solving Your Small-Town People Challenges”: Have a tough issue in your community? We want to help. Call in and tell us about your problem, and we’ll solve it on an episode of the podcast. Want to remain anonymous? Totally cool, we can be all secretive and stuff. We’re suave like that. 

If you’ve got a humblebrag or a tricky people problem, call 701-203-3337 and leave a message with the deets. We really can’t wait to hear from you! 

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