S5:23 - Reimagining Economic Development with Justin Neppl
Release Date: 10/20/2025
S5:27 - Cattle, Creativity, and Community with Tesa Klein
The Growing Small Towns Show
This episode dives into the amazing creative journey of Tesa Klein, the cowgirl-turned-entrepreneur behind Wildflowers, who rebuilt her business after years in the rodeo world and rediscovered her spark. She’s deeply rooted in rural (she lives in a NoDak town of 50!) but has had her share of big-time viral moments. It’s an inspiring look at trusting yourself even when your dreams don’t seem to match your zip code, and we love hearing her take on balance and dreaming big from her tiny ND town. About Tesa: Tesa is the owner, operator, and creative artist behind Wildflowers, a western and...
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S5:26 - Generational Perspectives in Small Towns with Jackie Knutson and Lisa Schulz
The Growing Small Towns Show
In this episode, we sit down with “Oakes Folks” Jackie Knutson and Lisa Schulz, a mother–daughter duo who represent two generations deeply invested in their hometown. They talk about leaving and returning, building belonging, showing up for community, navigating change, and why small towns need to both embrace the future and remember the past in order to thrive. It’s a heartfelt, grounded conversation about loving where you live, even when it’s not perfect. About Jackie and Lisa: Jackie Knutson and Lisa Schulz are a mother–daughter pair deeply rooted in GST’s hometown of Oakes,...
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S5:E25 - Rural Housing Data with Ben Winchester
The Growing Small Towns Show
One of our favorite guests is back! Ben Winchester is a rural researcher who digs into the intersection of housing, demographics, and community vitality. In this episode, we’re going over some of his latest research and the trends he’s seeing, and why now is the time to make plans for growing our small towns. There are tons of opportunities, but we have to go out and grab them! Our favorite thing about Ben is that he provides context and action around data (even tough data!) and provides communities with real options for addressing some of their most pressing concerns, like housing and...
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S5:24 - Learning As We Go in Economic Development with Ashley Geigle
The Growing Small Towns Show
This week, we’re chatting with an amazing human about amazing stuff. Okay, fine, every week we talk with amazing humans about amazing stuff, but this episode is a great one. Rebecca visits with Ashley Geigle, Economic Development Director for Murdo, South Dakota, about how she built a brand-new role from scratch. (Like, from scratch, like growing and milling the wheat for the flour level of scratch, not box mix scratch.) Ashley talks about learning through challenges, building trust, and finding beauty in small progress. She, like Justin Neppl, has reimagined what economic development...
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S5:23 - Reimagining Economic Development with Justin Neppl
The Growing Small Towns Show
In this episode, Rebecca talks with longtime friend and former economic developer Justin Neppl about what it really means to reimagine economic development for small towns. For years, economic development has focused on the same things, but the future looks different. This episode is about collaboration, trust, and people-centered leadership and how they can come together to update traditional models to make futures brighter for our small towns. About Justin: Justin Neppl is a community-focused entrepreneur from Breckenridge, Minnesota, where he lives with his wife, Jamie, and their three...
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S5:E22 - Love Notes to the Lonely, Uncertain, or Scared with Rebecca Undem
The Growing Small Towns Show
Sometimes things are rough, whether it’s for a little bit, a season, or longer. This episode is straight from our founder and leader, and she’s sharing reflections and encouragement for anyone who’s felt exhausted, uncertain, or overwhelmed by the weight of showing up for their community or business. It’s lovely work, but it can also feel heavy and lonely, so if you’ve ever felt that way, this episode is for you. In this episode, we cover: That your energy is a limited resource. Why it helps to stay in alignment with your internal values/beliefs/deeply held truths. Why...
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S5:E21 - Innovative Community Childcare Ideas with Alexandra & Tyler Rupe
The Growing Small Towns Show
Childcare is a huge challenge for many families, and this is of course true for small towns. When Alex and Tyler’s daycare closed their small town of Ottertail, MN (pop. 500), Tyler half-jokingly said, “We should just start our own daycare.” Well, that’s pretty much what that did. Two days later, he had a plan and three years later, they’re opening a nonprofit daycare to serve their community that could change how rural communities approach childcare. And we are so here for it! About Tyler & Alex: Tyler and Alex Rupe have been married for nearly a decade, bringing together...
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S5:E20 - Would College Kids Return to Our Towns? with Jaci Praska
The Growing Small Towns Show
One of the most common concerns we hear from small-town leaders and residents is the idea of the “brain drain,” or the fear that young people will leave and never return. This is a very valid fear, but there is so much we can do about it! We are so excited to welcome one of our very own, Jaci Praska, who grew up in our small town of Oakes, ND, to talk to us about just how we get to keep people like her! About Jaci: I attend the University of North Dakota, where I am double-majoring in Accounting and Public Affairs. While attending UND, I also work as a Peer Mentor in the Nistler...
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S5:E19 - Small Town Talent Attraction with Alissa Henriksen
The Growing Small Towns Show
We’ve heard it, and you probably have too: “People don’t want to move to rural communities.” Or, “Talented people don’t want to live in small towns.” Well, we’re happy to say we know that’s not true, and so does Alissa Henriksen. This episode is all about attracting talent to our small towns, how not to write people off, and why sometimes it’s good for a business to run on vibes. About Alissa: Alissa Henriksen is the co-founder and co-president at Grey Search + Strategy, where she leads the community-centric team culture and drives revenue goals for the...
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S5:E18 - Being a Developer with a Heart with Dylan Cinti
The Growing Small Towns Show
Housing development is a key focus for many small towns, and for good reason: we need places for people to live! But, sometimes development can bring gentrification and sameness, which is not what we want for our small towns. Dylan Cinti combines construction with stewardship to restore and update small-town properties while keeping their heart and charm. About Dylan: Dylan Cinti is co-founder and Head of Operations at Yarrow, a real estate firm dedicated to creating a better renting experience in Ypsilanti, Michigan. Working with local tradespeople, Yarrow buys, remodels, and manages...
info_outlineIn this episode, Rebecca talks with longtime friend and former economic developer Justin Neppl about what it really means to reimagine economic development for small towns. For years, economic development has focused on the same things, but the future looks different. This episode is about collaboration, trust, and people-centered leadership and how they can come together to update traditional models to make futures brighter for our small towns.
About Justin:
Justin Neppl is a community-focused entrepreneur from Breckenridge, Minnesota, where he lives with his wife, Jamie, and their three children — Karsyn, Easton, and Addy. He is the co-owner of Tiny Tykes Inc., a growing childcare company that has recently begun franchising across the Upper Midwest, with the goal of helping both small and mid-sized communities expand access to quality childcare.
In addition to his work in childcare, Justin has partnered with local stakeholders to revitalize Breckenridge’s Main Street and address community housing needs — from rehabilitation projects to new construction. Through his partnership with GFY Custom Crafts, he is helping bring affordable, high-quality housing options to communities across Minnesota and North Dakota.
Justin is also developing a craft distillery in his hometown that celebrates the agricultural heritage of the Red River Valley. Outside of work, he enjoys hunting a variety of game with his family and coaching youth hockey in the local association. His passion for entrepreneurship and rural revitalization drives his mission to make small towns stronger, more vibrant places to live and raise a family.
In this episode, we cover:
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Why traditional economic development models are breaking down
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Why sharing the load and tapping into expertise is better than having one overextended leader
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Real-world examples of communities leading differently
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Why boards, councils, and communities’ collaboration can be the make or break
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Why reimagining economic development starts with people
Links + Resources Mentioned:
Tiny Tykes Franchise: https://tinytykesfranchise.com/
GFY Custom Crafts: https://www.gfycustomcrafts.com/home.html
Hankinson YouTube video: https://www.youtube.com/watch?v=jR6OvMUaaBY&t=425s
Sponsor Spotlight: Brodie Mueller and The Market on the Plaza
In small towns, coffee is more than caffeine. It’s community! Market on the Plaza roasts beans locally in Aberdeen, in small batches for the freshest, richest cup to start your day or for an afternoon pick-me-up. Stop in to grab a bag for home or linger over a cup with neighbors. Proudly local, always welcoming.
This week’s Small-Town Shout-Out is:
Hankinson, ND! We talk about them twice in this episode, one for their CDC’s efforts, and the other is for a YouTube clip (see show notes above) that showcases what it looks like to be welcoming and proud of your small town. We love it so much, Hankinson!
We Want to Hear From You!
Some of the best parts about radio shows and podcasts are listener call-ins, so we’ve decided to make those a part of the Growing Small Towns Podcast. We really, really want to hear from you! We’re have two “participation dance” elements of the show:
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“Small town humblebrags”: Call in and tell us about something amazing you did in your small town so we can celebrate with you. No win is too small—we want to hear it all, and we will be excessively enthusiastic about whatever it is! You can call in for your friends, too, because giving shout-outs is one of our favorite things.
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“Solving Your Small-Town People Challenges”: Have a tough issue in your community? We want to help. Call in and tell us about your problem, and we’ll solve it on an episode of the podcast. Want to remain anonymous? Totally cool, we can be all secretive and stuff. We’re suave like that.
If you’ve got a humblebrag or a tricky people problem, call 701-203-3337 and leave a message with the deets. We really can’t wait to hear from you!
Get In Touch
Have an idea for a future episode/guest, have feedback or a question, or just want to chat? Email us at hello@growingsmalltowns.org
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Thanks for tuning into this week’s episode of The Growing Small Towns Show! If the information in our conversations and interviews has helped you in your small town, head out to Apple Podcasts, Stitcher, or Spotify, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver relevant, helpful content, but it will also help us reach even more small-town trailblazers just like you!