Reinventing Success: From Athlete to CEO Community With Matt Sharrers
Release Date: 12/05/2025
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice
Joshua (Josh) Hanosh is the Co-founder and Vice President of Three29, a Sacramento-based digital marketing and web development agency that helps B2B companies achieve results through data-driven websites, SEO, pay-per-click advertising, and branding strategy. With over 15 years of experience, Josh has guided Three29 in working with a wide range of clients and successfully grew his agency to a team of 12 before merging with another firm, further expanding the brand’s capabilities. In this episode… Getting found online used to be about keywords and rankings. Now, it’s about whether AI even...
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John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a...
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Jason Patel is the CEO and Co-founder of Open Forge AI, a platform of AI agents that automates the entire workflow for AI search marketing, helping businesses get discovered on platforms like ChatGPT, Gemini, and Perplexity. Under his leadership, Open Forge AI has emerged as a leading innovator, achieving profitability, rapid customer growth, and over 45,000 YouTube subscribers in four months — outpacing many venture-backed competitors. Jason is known for his practical insights on AI search, democratized online visibility, and how businesses can compete as AI-driven discovery reshapes...
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Roland Ligtenberg is the Co-founder and SVP of Growth & Innovation at Housecall Pro, a leading vertical SaaS platform that empowers home service professionals to manage and grow their businesses more efficiently. Under Roland’s leadership, Housecall Pro has scaled to serve over 100,000 home service professionals, powering tens of billions of dollars in gross merchandise volume, and pioneering the use of AI team members to streamline operations for its customers. In this episode… What if the people keeping our homes running could grow their businesses without burning out on paperwork...
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John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs. Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo. John is also the Co-founder of Rise25, a...
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Josh Levine is the Co-Founder and Chief Revenue Officer of Color More Lines, a boutique e-commerce consulting firm that helps brands accelerate growth on Amazon and Walmart by providing a white-glove, performance-based service. Under Josh’s leadership, Color More Lines has scaled brands to impressive growth, leveraging a team of experienced e-commerce experts and helping clients navigate the world’s leading retail platforms. With a diverse background spanning government, technology, and entertainment, Josh has held roles at Microsoft and Disney. He is known for his growth strategy...
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Jodi Daniels is the Founder and CEO of Red Clover Advisors, a boutique data privacy consultancy and one of the few certified Women’s Business Enterprises focused solely on privacy. She is a Certified Informational Privacy Professional (CIPP/US) with over 20 years of experience helping a range of businesses — from solopreneurs to multinational companies — in privacy, marketing, strategy, and finance roles. She has worked with numerous companies throughout her corporate career, including Deloitte, The Home Depot, Cox Enterprises, Bank of America, and many more. Jodi is also a national...
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Emanuel Rose is the CEO of Strategic eMarketing, which helps B2B companies in IT services, SaaS, and financial services generate high-quality leads through innovative marketing strategies. With over 25 years of experience as an author, speaker, and B2B marketing strategist, Emanuel is widely recognized for his work integrating AI and automation into marketing. He explores these innovations on his podcast, Marketing in the Age of AI. In this episode… Some business eras evolve; others hit like a tidal shift — and AI-driven marketing sits squarely in the latter. Tools are advancing faster...
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Matt Sharrers is the Managing Partner of ETJ Advisory and Founder of ETJ Life, a private, invitation-only community that supports CEOs backed by private equity in navigating leadership transitions and building fulfilling lives. As the former CEO of SBI, Matt helped scale the company and guided it through multiple successful exits, while his current ventures draw on decades of executive leadership and board advisory experience. A former professional hockey player who represented Canada at the national level, Matt is passionate about helping both elite athletes and business leaders achieve...
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Jennifer McPherson is the President of Chickenango Marketing Solutions. The company specializes in public outreach and marketing for government agencies, and branding, design, and proposal writing for the AEC (Architecture, Engineering, and Construction) sector. Jennifer started her company at age 46 after gaining 27 years of experience in the AEC industry, and she is now launching Chickenango University, an educational program aimed at enhancing marketing and business development skills in the AEC space. In this episode… It is easy to take public infrastructure for granted — until a new...
info_outlineMatt Sharrers is the Managing Partner of ETJ Advisory and Founder of ETJ Life, a private, invitation-only community that supports CEOs backed by private equity in navigating leadership transitions and building fulfilling lives. As the former CEO of SBI, Matt helped scale the company and guided it through multiple successful exits, while his current ventures draw on decades of executive leadership and board advisory experience.
A former professional hockey player who represented Canada at the national level, Matt is passionate about helping both elite athletes and business leaders achieve their highest potential. His work and recent book, The Second CEO, focus on the unique challenges and opportunities faced by CEOs in high-pressure, private-equity-backed environments.
In this episode…
The path to reinvention is rarely linear, especially when shifting from elite athletics to corporate leadership and then to entrepreneurship. Many high performers struggle to release old identities while stepping into roles that demand new skills, new mindsets, and deeper purpose. What does it really take to navigate such dramatic transitions, and how can you redefine success without losing yourself?
Matt Sharrers, an expert in executive leadership and CEO advisory, shares how he progressed from professional hockey to corporate sales and ultimately to building a respected advisory practice and CEO community. Matt explains how shedding his athletic identity taught him resilience, why stepping in after a charismatic founder required deliberate, disciplined leadership, and how professionalizing a fast-growing organization prepared him for future transitions. Through stories and lessons learned, Matt demonstrates that reinvention thrives on ongoing reflection, courage, and an unwavering commitment to meaningful impact.
Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Matt Sharrers, Managing Partner of ETJ Advisory and Founder of ETJ Life, about navigating major career reinventions. Matt shares insights on scaling as a second CEO, building communities for high achievers, and designing a life anchored in purpose.