SMART Business Show
I want you to be 100% honest with yourself about this question... When you really look at the bottom line of your business, does the revenue you're generating reflect the amount of time and effort you put in on a daily basis? If you're completely satisfied and believe your efforts are paying off in a big way, then hats off to you and keep up the great work! But... If you're thinking any of the following, then this may be for you: I'm posting content every day on social media consistently, but the return on my time is little to none... I'm doing everything the experts are recommending to me,...
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Unless you need your stimulus check to pay for rent, food, or car payment. I don’t recommend using your money to pay off your credit card bills unless you don’t do anything I’m about to share with you.
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[Disclaimer]: I am not a financial advisor. Views shared within this podcast are solely my opinion. Please seek a professional financial advisor before making any investment decisions.
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As entrepreneurs, we often hear the phrase "Purpose Driven," but what exactly does this mean?
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There are 5 key buckets that you can drive your traffic into. Direct all your focus to filling one of these buckets.
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Welcome to episode #7 “Top 5 Craziest Business Decisions I’ve Ever Made”
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Welcome to episode #6 “Top 10 Money Blocks Holding You Back From Success."
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Hey Guys,
info_outlineI want to welcome you to episode #4 “Why Marketing is Failing You.”
I’m really excited to bring you guys today’s special guest THE Tim Chesonis, expert copywriter and marketing guru.
So…
Why is marketing failing you?…
One of the biggest reasons is because we’re focusing so much on the tactics and trends of marketing, that we lose sight of fulfilling the needs of our audience.
We see other influencers using certain tactics and automatically assume we have to implement them into our own business in order to succeed.
How do you shift this perspective?
By getting clarity on your messaging, focus on providing specific results, and creating an authentic connection that is in alignment with your target audience.
Here’s a question to think about as you listen to this podcast.
Where am I currently at on my journey, what message am I trying to get across to my audience and which vehicle will give me the best opportunity at connecting with them.
Here’s a quick timeline:
(1:07) Why the “Influencer” marketing tactics aren’t working for your business.
(2:20) How to connect with your audience using the 3-D model “The DREAM, The DRAIN, The DOUBT.”
(6:57) The importance of speaking directly to your target audience.
(8:02) A BIG reason why marketing is failing you.
(10:02) Why RE-targeting is key for consistent messaging.
(12:20) Why it’s important to be known for your message.
(14:24) Should I start with a FREE product first or should I charge from the beginning?
(16:37)17:15 The incorrect way to model after other influencers