Ep. 197, You Can Bring A Product To Life (In As Little As 8 Weeks)
Release Date: 05/28/2024
Episode 216: Why Now Is the Best Time to Start an Ecom Business
The Smart Marketer Podcast
🎙 Episode 216: Why Now Is the Best Time to Start an Ecom Business Episode Description "This is the best time, I think, better than when I got into the industry over 15 years ago to get started in e-commerce." – Ezra Firestone In this special episode, we’re pulling back the curtain on an exclusive session from the Smart eCommerce course. Ezra Firestone is joined by Laura Paladino and Kurt Elster to talk about the evolution of ecommerce—and why there’s never been a better moment to dive in. From Laura’s journey working four jobs (including Cracker Barrel) to becoming Director of...
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Episode 215: Winning Ad Creative: What Works Now & How to Measure It
The Smart Marketer Podcast
Episode 215 – Smart Marketer Show Winning Ad Creative: What Works Now & How to Measure It Episode Description What makes an ad actually perform in 2025? In this episode, John Grimshaw and Ben Bennett pull back the curtain on the creative process that drives real sales—from emotional resonance to performance metrics. You’ll learn why good creative starts with empathy, how to identify your strongest hooks, and which numbers really matter. Plus, we introduce a brand-new metric (yes, we named it), and show you how AI is changing the creative game—without replacing your team. “If...
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Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025
The Smart Marketer Podcast
Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025 Episode Description 2024 was a year that tested every marketer’s resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches. From managing over $600M in ad spend to navigating the emotional highs and lows of leadership, Molly pulls back the curtain on what’s really working in 2025—and how to stay human in the age of AI. You’ll walk away with tactical strategies to boost...
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Episode 213: What’s Working Now in Ecomm: Hook Strategy, AI Signals & Smarter Offer Design
The Smart Marketer Podcast
This week, Molly Pittman and Brett Curry are pulling back the curtain on what’s working right now in digital marketing—and what’s not. From creative hooks and audience targeting to offer structure and AI-powered platform changes, this episode is stacked with real-world strategies to help you stay profitable and ahead of the curve. As marketing shifts and tracking becomes trickier, it’s more important than ever to get your data right. That’s why we’re proud to have Hyros supporting this episode—a platform built to give marketers crystal-clear attribution so you can stop guessing...
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Episode 212: The 2025 Marketing Shift: How to Stay Ahead in a Changing Landscape
The Smart Marketer Podcast
In this exclusive live session from Smart Marketer Live, Molly Pittman and John Grimshaw dive into the biggest challenges businesses face in 2025 and, more importantly, the strategies you need to stay ahead. From rising ad costs to shifting consumer behavior and increased competition, this episode is packed with insights on how to adapt and thrive. “We’re in the middle of a major shift. The businesses that succeed in 2025 are the ones that pivot fast, embrace change, and double down on what works.” – Molly Pittman You Will Learn: • Why ad costs are rising (and what you can do about...
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Episode 211: Scaling Faster: The Metrics That Actually Matter
The Smart Marketer Podcast
Are you still tracking Customer Lifetime Value (LTV)? If so, it’s time for an upgrade. In this episode, Molly Pittman and John Grimshaw dive into Customer Value Velocity (CVV)—a smarter, more actionable metric that helps businesses scale faster and make better marketing decisions. Learn how top brands are using CVV to increase revenue, improve monetization, and acquire the right customers. “If you’re only tracking LTV, you’re missing the full picture of how revenue is really flowing in your business.” – John Grimshaw You Will Learn: Why LTV is outdated and what to track...
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Episode 210: DTC Brands to Watch: Plufl Brand Study
The Smart Marketer Podcast
Molly Pittman is back with another DTC Brands to Watch episode, and this time she’s diving into Plufl, the brand that turned a simple concept—dog beds—into a viral human comfort product. Discover how their innovative marketing, branding, and product expansion have made them a leader in the space. “Plufl took a familiar product and reimagined it. This is a case study in creative branding and audience expansion.” – Molly Pittman You Will Learn: • How Plufl transformed a commodity into a viral DTC product. • The power of niche marketing and expanding to multiple customer...
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Episode 209: Scaling With Heart
The Smart Marketer Podcast
Episode Description In this powerful episode, Molly Pittman shares her inspiring journey of integrating purpose-driven work into her entrepreneurial career. Recorded live at the Four Rooms Mastermind, Molly discusses how her experience building the Fields of Freedom dog rescue has transformed her business, fueled personal growth, and reinforced the importance of structured generosity. She also reveals actionable insights on how entrepreneurs can create lasting impact while scaling their companies. “Your energy source must go beyond just business—it must come from something deeper,...
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Episode 208: More Revenue, Better Customers: The Marketing Levers That Work
The Smart Marketer Podcast
Molly Pittman is back with an unfiltered look at what’s working in DTC marketing right now! In this episode, she breaks down the biggest trends shaping 2025—from revenue growth to the power of hybrid business models—and shares practical strategies you can implement today. Plus, hear how Smart Marketer is using AI, optimizing lead generation, and leveraging email warming campaigns to drive engagement. “They key to winning in 2025? Focus on what your customer needs, optimize for revenue, and stay adaptable.” – Molly Pittman You Will Learn: The must-know DTC trends and tactics...
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Episode 207: How NutriPaw Scaled to an 8-Figure Pet Brand
The Smart Marketer Podcast
Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and product expansion, this episode is packed with valuable takeaways! "You get to a place where no one truly understands your business like you do, and that’s both a blessing and a curse." – Connor Westby You Will Learn: How Connor transitioned...
info_outlineIf you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.
Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged.
"If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw
Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode).
You Will Learn:
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What to do when your core product stops driving profitability
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How quickly can you actually bring a product to life?
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Why are new products essential to business growth?
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Why you can't just launch a random product
And more!
LINKS
Mentioned In This Episode:
Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS
03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life)
05:43 Why Design Matters
08:49 Crunch Time
12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw
12:25 How To Grab People's Attention (Bring The Energy)
18:09 A Repeatable Process (That anyone can do)
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
YOUR ENGAGEMENT MATTERS
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