How a Social Pro Pivoted from Sports to Startup Success
Release Date: 02/16/2024
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Social Pros Podcast
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How the Consumer Product Safety Commission Adds Hope to Social
Social Pros Podcast
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Why Social Needs a Seat at the Leadership Table
Social Pros Podcast
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How an Ivy League Uses a Social-First Approach to Build Community
Social Pros Podcast
How does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week’s Social Pros. Full Episode Details With a small social media team consisting of Maya Wesby (Social Media Manager) and a student intern, a key part of Maya’s role is wearing many different hats. While challenging, Maya’s realm of responsibility includes creating social-first content for multiple platforms, videos, editorial content for the website, and even a podcast on top of it...
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Orcas, Community, and Social Culture
Social Pros Podcast
HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca. Full Episode Details Joe Teo is the CEO, aka “Chief Executive Orca,” at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share his philosophy on a community-first approach to social media and advice for social pros to lean into the...
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How Planoly Empowers Creators to Evolve on Social
Social Pros Podcast
Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly. Full Episode Details Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it partners with...
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Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator
Social Pros Podcast
Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator…and the list goes on. Hear their secrets to balancing it all while staying grounded. Full Episode Details It’s hard to explain everything DoctorJonPaul, Executive Producer of the BFF: Black, Fat, Femme Podcast, achieves with their content, but it’s an inspirational feat. DoctorJonPaul...
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How to Be a Higher Ed Marketer with Bart Caylor
Social Pros Podcast
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The State of Creators, Agencies, and Influencers with Nathan Jun Poekert
Social Pros Podcast
Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators. Full Episode Details For influencers/creators and agencies to work in harmony, both sides may need to evolve in one way or another. This is one of the top takeaways from...
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Why Focus is the Path to Success with Justin Tse
Social Pros Podcast
Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love. Full Episode Details Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation. Justin explains how he’s able to stay focused and invested in his own work while maintaining a healthy audience in multiple niches....
info_outlineIf you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, co-founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ultimately progress in your career.
Full Episode Details
This week’s guest is Eric Stark, Co-founder and President at Slate, and previously with the NFL in several different capacities. He joins this episode to tell us about his transition from working in social for a massive organization like the NFL to launching and running his own successful start-up.
He opens up about his own career progression and how he believes social pros, wherever they are in their career, can set themselves up for success. Eric has a deep understanding of what it’s like to manage the expectations of multiple teams when it comes to social and provides his thoughts on how to get your wins acknowledged and appreciated by your organization. Plus, why it’s important not to be too precious about what goes out on the channels you manage.
Eric also chats about how some of the best people he knows in social don’t maintain a personal brand and why that is often a good thing…
In This Episode:
- 1:35 - Eric explains what Slade is and what it does
- 4:46 - Why they expanded beyond sports and some new power users
- 9:23 - How social media is the centrepiece of the marketing team
- 10:31 - The best ways to grow and be promoted when you’re in social
- 12:20 - What Eric would tell his younger self
- 14:20 - Eric’s advice for social media managers who feel undervalued by their organization
- 16:23 - Why you shouldn’t wait to share your exciting wins with the organization as a whole
- 21:36 - Thoughts on whether having a personal brand is vital for those in social
- 23:56 - The benefits of having a strong personal brand
- 28:14 - What it’s like running a company like Slate now
Resources
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