Social Pros Podcast
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info_outline How Planoly Empowers Creators to Evolve on SocialSocial Pros Podcast
Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly. Full Episode Details Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it partners with...
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Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator…and the list goes on. Hear their secrets to balancing it all while staying grounded. Full Episode Details It’s hard to explain everything DoctorJonPaul, Executive Producer of the BFF: Black, Fat, Femme Podcast, achieves with their content, but it’s an inspirational feat. DoctorJonPaul...
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Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed. Full Episode Details Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of...
info_outline The State of Creators, Agencies, and Influencers with Nathan Jun PoekertSocial Pros Podcast
Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators. Full Episode Details For influencers/creators and agencies to work in harmony, both sides may need to evolve in one way or another. This is one of the top takeaways from...
info_outline Why Focus is the Path to Success with Justin TseSocial Pros Podcast
Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love. Full Episode Details Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation. Justin explains how he’s able to stay focused and invested in his own work while maintaining a healthy audience in multiple niches....
info_outlineSocial media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly.
Full Episode Details
Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it partners with many creators to promote the tool.
Katelyn is a big fan of the supportive nature of the creator economy, and Planoly’s partnership program makes it easier to connect with creators who want to tell the world how much they love Planoly.
We discuss the realities of being a creator and how consistency can pay off in a field with a low barrier to entry but a huge mountain to climb to reach success. Katelyn talks a bit about the evolution of Instagram, and we swap stories on our very first Instagram posts. Thankfully, we’ve all learned a lot since those days…
Katelyn also talks about why it’s a good thing that the creator community is less focused on follower counts and more on engagement – which is the real key to success on social.
In This Episode:
- 1:33 - What is Planoly and how do creators use it?
- 3:23 - How the creator economy has evolved in recent years
- 6:20 – Katelyn talks about how earlier creators she’s worked with have evolved
- 8:40 – How Planoly finds great creator stories and works with the community
- 11:43 – Planoly AI features to help with creator burnout
- 16:23 - Why creators are less focused on follower counts these days
- 18:19 - Our very first Instagram posts and what we’ve learned since
- 20:07 – Katelyn’s favorite moments at Planoly
- 22:08 - What’s next for Planoly?
- 25:13 - How Katelyn balances the “always on” world with real life
- 28:52 - Katelyn’s advice for those looking to become a social pro
Resources
- Grab your free Social Media Audit Bundle
- Planoly
- Follow Katelyn on X
- Connect with Katelyn on LinkedIn
- Follow Planoly on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.