loader from loading.io

How to Achieve the Dream of Homeownership Without Sacrificing Your Values w/ Hussam Qutub

Social Selling Made Simple

Release Date: 10/15/2024

Crabs in a Barrel: The Mindset Keeping You From Earning More show art Crabs in a Barrel: The Mindset Keeping You From Earning More

Social Selling Made Simple

If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing.  I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine.  That “crabs in a barrel” mindset will keep you small, stuck, and exhausted.  Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us...

info_outline
One License, Five Hustles: How I Made Real Estate Pay in Every Way show art One License, Five Hustles: How I Made Real Estate Pay in Every Way

Social Selling Made Simple

A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right.  If you’re a great agent, you’re doing way more than unlocking doors and writing offers.  You’ve got skills that can help you stand out and stack your income. In today’s market, the old playbook won’t cut it.  Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind.  It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your...

info_outline
How to Use Gift Funds and Grants to Prove Your Value to Buyers  show art How to Use Gift Funds and Grants to Prove Your Value to Buyers

Social Selling Made Simple

In today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid.  With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value. And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal?  I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right...

info_outline
Reverse Down Payment Assistance: The Value Proposition No One Is Talking About show art Reverse Down Payment Assistance: The Value Proposition No One Is Talking About

Social Selling Made Simple

Every agent is out here fighting for more listings, but what if the key to dominating your market isn’t just about pricing, marketing, or staging, but about money that’s already sitting on the table? What most agents overlook is that some listings come with built-in financial power: I’m talking about reverse down payment assistance.  This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today’s market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer. In this...

info_outline
The Hottest New AI Tools Real Estate Agents Should Be Using w/ Katie Lance show art The Hottest New AI Tools Real Estate Agents Should Be Using w/ Katie Lance

Social Selling Made Simple

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.  From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We’re only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses...

info_outline
LinkedIn + ChatGPT = Your Ultimate Real Estate Growth Hack w/ Deborrah Ashley show art LinkedIn + ChatGPT = Your Ultimate Real Estate Growth Hack w/ Deborrah Ashley

Social Selling Made Simple

Real estate pros, if you’re not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you’re leaving money on the table. It’s one of the best platforms to grow your brand, so why are so many agents still sleeping on it? Maybe it feels intimidating. Maybe you’re not sure what to say. But here’s the thing: thanks to AI, creating content and making the right connections has never been easier. And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities. Combining...

info_outline
Sell Homes and Originate Loans: How to Become a One-Stop-Shop Real Estate Pro w/ Teresa Grobecker show art Sell Homes and Originate Loans: How to Become a One-Stop-Shop Real Estate Pro w/ Teresa Grobecker

Social Selling Made Simple

It’s no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it’s clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production!  Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link?  Here’s the...

info_outline
Want More LinkedIn Leads? Here's How AI Can Make It Happen w/ Celeste Yamile show art Want More LinkedIn Leads? Here's How AI Can Make It Happen w/ Celeste Yamile

Social Selling Made Simple

Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not. No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of...

info_outline
The $20K Secret: How to Make Six-Figures With Anointed Listings show art The $20K Secret: How to Make Six-Figures With Anointed Listings

Social Selling Made Simple

In today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers.  What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings!  Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures. In this episode, I share...

info_outline
Want to Help Buyers? Here’s How to Get Them Up to $31,500 for a Down Payment w/ Johnita Herndon show art Want to Help Buyers? Here’s How to Get Them Up to $31,500 for a Down Payment w/ Johnita Herndon

Social Selling Made Simple

No matter what anyone says, owning real estate is still the most powerful way for families to build wealth and transfer it to the next generation. A lot of people would love to own a home, but can’t afford some of the costs that come with the purchase.  Well, there is a solution…down payment assistance gifts from family, work or even your church. A lot of people are sitting on equity or cash reserves that could be the perfect down payment assistance gift for first time home buyers.  This is a great way to put the wealth vehicle that is real estate in motion, and help more people...

info_outline
 
More Episodes

In today’s complex real estate landscape, many buyers feel overwhelmed by traditional financing options that don’t align with their values or beliefs. For American Muslims and others with similar faith-based guidelines, the struggle to find a suitable home financing solution can be frustrating and disheartening

Imagine navigating the home-buying process only to find that the system meant to help you conflicts with your principles, leading to uncertainty and missed opportunities. How can you feel confident in financing options that compromise your values?

Introducing Guidance Residential—a leader in Islamic home financing that offers a transparent, consumer-friendly alternative. Unlike traditional lenders, Guidance Residential provides solutions compliant with Islamic laws that prohibit riba (usury). By using a co-ownership model instead of a buyer-lender approach, they empower you to make financing choices that align with your beliefs while achieving your homeownership dreams.

How can you bring value by connecting buyers with a financing option that aligns with their values? How can people secure their dream home without compromising their faith? 

In this episode, President of Guidance Home Services, LLC Hussam Qutub joins me to talk about how Guidance Residential helps Muslim Americans and others navigate the complexities of home financing without compromising faith. 

 

There’s a corrosive nature in establishing a monetary system around lending and buying. -Hussam Qutub

 

Things You’ll Learn In This Episode 

  • The concept of fairness
    Fairness goes beyond transactions and regulations; it involves understanding and addressing the diverse needs and challenges of all community members. How can we incorporate fairness into what we do? 

  • Pre-approval with Guidance Residential
    With a non-traditional financing solution for real estate, there’s bound to be differences in processes such as pre-approval. How does Guidance Residential’s processes differ from traditional lending methods?

  • Providing peace of mind
    Guidance Residential lifts financial barriers and creates generational stability. How does it provide peace of mind to those seeking home ownership and facilitate one of the biggest transactions in their lives?

 

Guest Bio

Hussam Qutub is the Senior Vice President and National Sales Manager at Guidance Residential. Since joining Guidance in March 2003, he has held various senior and executive management positions, significantly contributing to the company's growth and brand development.

In his initial role with the company as Vice President of Marketing and Communications, Hussam played a pivotal part in the company’s first decade of geographic expansion, successfully establishing a strong market presence.  He later spearheaded the launch of Guidance Residential's sister company, Guidance Home Services.  As President, he developed a national referral network comprising nearly 2,000 pre-screened real estate agents, who were educated to understand and meet the unique needs of Muslim-American homebuyers.

Before his tenure at Guidance, Hussam served as a senior consultant for a Washington D.C.-based marketing, public relations, and public affairs firm, where he provided strategic counsel to a diverse array of clients, including multinational corporations, startups, and nonprofit organizations.  Hussam is a graduate of George Mason University in Fairfax, Virginia.

Visit https://www.guidanceresidential.com/ 

Visit https://www.guidancehomeservices.com/ 

Find Hussam on LinkedIn @Hussam Qutub 

 

About Your Host

​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

 

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!