Social Selling Made Simple

Social Selling Made Simple with Marki is the place for Real Estate Professionals to learn how to leverage AI to increase their productivity, leads, and income. AI will empower you to sell more homes and help more people. You'll hear candid conversations with industry leaders, successful agents, coaches, and productivity experts who use artificial intelligence to generate more leads in less time.

Crabs in a Barrel: The Mindset Keeping You From Earning More 07/01/2025

Crabs in a Barrel: The Mindset Keeping You From Earning More If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing. I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine. That “crabs in a barrel” mindset will keep you small, stuck, and exhausted. Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us up. You need allies, a clear niche, and a no-BS understanding of what drives your business forward. In this very special 200th episode of Social Selling Made Simple, I’m getting real about what helped me level up. I’m sharing the legacy of entrepreneurship I inherited from my grandfather, how I went from overworked instructor to highly paid keynote speaker, and why choosing collaboration over competition changed everything. The more I let go, the more I get, and what I’m getting is better than anything I ever let go. -Marki Lemons Ryhal Things You’ll Learn In This Episode The "crabs in a barrel" trap Clinging to our ideas and treating peers as threats sabotages our growth. How do we break free from this scarcity mindset? Competition vs. contribution How did I turn what other people saw as a real estate rivalry into a powerful collaboration opportunity? Why focus pays more than hustle How did I increase my hourly rate, free up more time, and lean into the parts of the business I love most? About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/37049510

One License, Five Hustles: How I Made Real Estate Pay in Every Way 06/17/2025

One License, Five Hustles: How I Made Real Estate Pay in Every Way A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right. If you’re a great agent, you’re doing way more than unlocking doors and writing offers. You’ve got skills that can help you stand out and stack your income. In today’s market, the old playbook won’t cut it. Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind. It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your skill set, embracing tech tools like AI, and getting creative with things like expired listings and renovation loans. Everyone’s got access to the MLS… but what you do with it? In this episode, I’m breaking down exactly how I turned one real estate license into a six-figure, multi-stream business. You’ll hear how top producers are using AI to revive expired listings, bring real value to sellers, and guide buyers with smart financing options like the 203K loan. With limited inventory and high interest rates, we have to think creatively to get people off the bench. -Marki Lemons Ryhal Things You’ll Learn In This Episode The skill stack strategy How do you leverage one real estate license into a business that includes teaching, speaking, and consulting? How to elevate expireds What’s the secret to turning expired listings into signed clients using AI-powered visual tools? Value that speaks louder than scripts Why do styling guides and tech-based insights beat any sales pitch and get homeowners to call you back? The 203K Advantage How can you use renovation loans to create urgency, secure offers, and add more value in buyer conversations? About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/36943875

How to Use Gift Funds and Grants to Prove Your Value to Buyers 06/03/2025

How to Use Gift Funds and Grants to Prove Your Value to Buyers In today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid. With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value. And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal? I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right now. How do you implement this strategy? What questions do we have to ask in every buyer consultation? In this episode, I’m unpacking the playbook real estate professionals are using to find hidden funds that support both the buyer’s bottom line and their own commission. I share how top producers are creating win-win transactions and how you can do the same. no matter your market. Things You’ll Learn In This Episode Value that pays How do you justify your commission in a market where buyers are hesitant and sellers aren’t covering agent fees? The gift fund advantage What kinds of gifted funds are out there, and how can you help buyers tap into them to cover costs you used to count on sellers for? Unlocking employer money Are your buyers sitting on untapped cash from their workplace? How do we uncover employer-assisted housing benefits that make deals easier to close? Stack cash and secure the deal What happens when you combine gift funds, employer programs, and down payment assistance? About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/36737610

Reverse Down Payment Assistance: The Value Proposition No One Is Talking About 05/20/2025

Reverse Down Payment Assistance: The Value Proposition No One Is Talking About Every agent is out here fighting for more listings, but what if the key to dominating your market isn’t just about pricing, marketing, or staging, but about money that’s already sitting on the table? What most agents overlook is that some listings come with built-in financial power: I’m talking about reverse down payment assistance. This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today’s market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer. In this episode, I’m breaking down how I use reverse down payment assistance and program stacking to attract buyers, help sellers net more, and give agents a value proposition no one else is talking about. Things You’ll Learn In This Episode The anointed listing advantage What does it mean for a property to have an anointing, and how can you use that to make your listings irresistible? Reverse down payment strategy How can buyers get $20k+ in assistance without your seller offering a dime, and what does that mean for your commission? How to walk into any listing appointment with the upper hand What value can you offer sellers that puts you ahead of every other agent they’re interviewing? About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/36570395

The Hottest New AI Tools Real Estate Agents Should Be Using w/ Katie Lance 05/06/2025

The Hottest New AI Tools Real Estate Agents Should Be Using w/ Katie Lance On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses. From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We’re only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today. There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I’m implementing AI. -Katie Lance Things You’ll Learn In This Episode How to turn a handwritten note into an infographic We used to need graphic designers for things like infographics. Can we do it on our own now? The true power of AI AI can’t replace us, but it can duplicate us and make us more efficient. How do we leverage it to get more out of our time? The next big frontier in AI We’ve seen AI images improve tremendously over the last two years. Is this evolution about to hit video? Guest Bio Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She’s the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today’s conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you’re just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at . About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/36379370

LinkedIn + ChatGPT = Your Ultimate Real Estate Growth Hack w/ Deborrah Ashley 04/15/2025

LinkedIn + ChatGPT = Your Ultimate Real Estate Growth Hack w/ Deborrah Ashley Real estate pros, if you’re not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you’re leaving money on the table. It’s one of the best platforms to grow your brand, so why are so many agents still sleeping on it? Maybe it feels intimidating. Maybe you’re not sure what to say. But here’s the thing: thanks to AI, creating content and making the right connections has never been easier. And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities. Combining LinkedIn with ChatGPT creates the ultimate business intel tool—a tool we would’ve had to shell out thousands for just a few years ago. Now, it’s right at our fingertips. And the best part? You don’t need to be a tech whiz or marketing guru to make it work for you. By working on our AI skills and leveraging them on LinkedIn, we can fast-track our way to real estate industry authority—without breaking the bank. So, how do you get past the fear of posting? How can AI help you get better results on LinkedIn? How do you gain the ultimate outreach advantage with a simple prompt? In this episode, marketing strategist, consultant, and LinkedIn pro Deborrah Ashley is back to share how she’s using ChatGPT to level up her LinkedIn game. AI provides business intel that used to cost us substantially more money, and now we can get it for little to no cost. -Marki Lemons Ryhal Things You’ll Learn In This Episode How to improve your AI skill set How do we use ChatGPT Projects to train our AI instead of spending money on third-party tools? How to use AI to boost your LinkedIn visibility AI makes it easier for us to become industry experts, but many people are still afraid to post. What drives this fear, and how do we overcome it? The LinkedIn outreach cheat code Instead of reaching out to people with crowded inboxes, how do we use ChatGPT to find the contacts no one else is talking to? Guest Bio Deborrah Ashley is a marketing strategist, consultant, and LinkedIn expert who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business but their personal brand as well. Deborrah has a background that includes two decades in brand management, marketing communications, and business development, where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups. Deborrah has been featured in a variety of media, including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcast,s and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities. To learn more about Deborrah, find her on , and head to . About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/36058585

Sell Homes and Originate Loans: How to Become a One-Stop-Shop Real Estate Pro w/ Teresa Grobecker 04/01/2025

Sell Homes and Originate Loans: How to Become a One-Stop-Shop Real Estate Pro w/ Teresa Grobecker It’s no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it’s clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production! Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link? Here’s the thing: real estate pros who understand the money behind the transaction are way more valuable. By adding loan origination to your toolkit, not only are you protecting your income, but you’re also setting yourself up to earn way more per transaction. What is the program and how do you get into it? In this episode, I’m joined by Teresa Grobecker, an absolute rockstar in real estate, fintech and proptech. She shares all the details on how to jump on this dual-licensing train, and how it makes us more valuable. Things You’ll Learn In This Episode Capture the whole process Most real estate agents have to refer their buyers to a mortgage officer. What if you controlled the entire process? Understand the finances Why are agents who don’t understand the money side of buying/selling homes at a huge disadvantage? Just another tool in your value-add toolkit The more skills and competencies we have, the more valuable we are. How do we put ourselves in a position to service more people and earn more money per transaction? Guest Bio Teresa Grobecker is a recognized innovator in the real estate, fintech, and proptech sectors. With over a decade of experience as a licensed real estate broker and deep expertise in brokerage management, compliance oversight, and technology integration, Teresa has consistently pioneered solutions that bridge the gap between traditional real estate processes and emerging technologies. As the first founder to successfully take a real estate brokerage onto a blockchain, Teresa combines her deep understanding of regulatory requirements with forward-thinking technology strategies to drive operational efficiencies and revenue growth. Her background includes founding and scaling multiple companies in real estate and finance, serving as a venture partner, and contributing as a thought leader in both industries. As the founder of the first online real estate and mortgage brokerage in San Francisco, she showcased her innovative approach. With a background as an equity partner at a global investment bank, Teresa has deep insights into capital markets and has advised the Federal Reserve, SEC, and FHFA on regulatory matters. Additionally, she led three National Association of Realtors portfolio companies during high-growth stages and consulted with Blackstone’s ancillary services, advising bank CEOs and presidents. Her expertise in underwriting loans and enhancing their appeal to secondary and capital markets further strengthens her ability to craft compelling marketing strategies that drive growth. Connect with Teresa on . About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/35863510

Want More LinkedIn Leads? Here's How AI Can Make It Happen w/ Celeste Yamile 03/18/2025

Want More LinkedIn Leads? Here's How AI Can Make It Happen w/ Celeste Yamile Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not. No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of guesswork. This is especially true for LinkedIn – the goldmine for real estate agents looking for leads. So many people struggle to make a splash on LinkedIn, but here’s a little secret: there's an easy way to crank up your following and engagement. Enter: ChatGPT. How can AI transform your content game? How do we use ChatGPT to get more real estate leads on LinkedIn? In this episode, AI-assisted personal branding guru Celeste Yamile breaks down a simple, no-nonsense workflow that’ll have your LinkedIn popping off in no time. With data you’re going to have the power and not think the algorithm hates you. -Celeste Yamile Things You’ll Learn In This Episode Go from 0-20,000 followers without posting every day Most social media experts tell us we need to post multiple times a day to get more engagement and impressions. Is there a less taxing way to grow? The best source of B2B leads One of the best niches in real estate is employee-assisted housing programs. How can we use LinkedIn to get this in front of more companies who could benefit from them? Correlate your content to the outcomes you want Instead of using generalized content strategies, how do we use our own analytics to create content that will actually appeal to our target market? Guest Bio Celeste Yamile is an AI-assisted personal branding expert dedicated to helping founders and professionals build smarter content strategies that lead to better engagement and more inbound leads. With a proven track record of working with top-tier clients from companies like Google, TEDx, and Apple, Celeste is passionate about empowering her clients to establish strong, compelling LinkedIn brands that attract top clients on autopilot. To work with Celeste, connect with her on . Celeste’s ChatGPT Prompts Take a look at the data; what day of the week do I get the most engagement on average and show me in a chart: Take a look at the data; what day of the week do I get the most impressions on average and show me in a chart: Which posts had the most significant increase in followers during this period? Connect the date from "FOLLOWERS" to the date of posts in "TOP POSTS“. Include in the data the link to the top posts to show me in a table. About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/35621165

The $20K Secret: How to Make Six-Figures With Anointed Listings 03/04/2025

The $20K Secret: How to Make Six-Figures With Anointed Listings In today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers. What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings! Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures. In this episode, I share the strategy real estate agents are sleeping on, and how to implement it in your own business. Things You’ll Learn In This Episode The listing anointing How can we win more sellers and buyers with down payment assistance? The ultimate client attraction strategy How do we become so knowledgeable in down payment assistance that people flock to us? How to earn six-figures in real estate Why are agents who are specializing in down payment assistance outearning everyone else? About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/35431940

Want to Help Buyers? Here’s How to Get Them Up to $31,500 for a Down Payment w/ Johnita Herndon 02/18/2025

Want to Help Buyers? Here’s How to Get Them Up to $31,500 for a Down Payment w/ Johnita Herndon No matter what anyone says, owning real estate is still the most powerful way for families to build wealth and transfer it to the next generation. A lot of people would love to own a home, but can’t afford some of the costs that come with the purchase. Well, there is a solution…down payment assistance gifts from family, work or even your church. A lot of people are sitting on equity or cash reserves that could be the perfect down payment assistance gift for first time home buyers. This is a great way to put the wealth vehicle that is real estate in motion, and help more people build wealth for themselves. Real estate agents who are knowledgeable about these programs are more likely to win buyers and get paid what they’re worth, which goes a long way right now. What should we ask every buyer we talk to? What are some of the pockets of funds first time buyers have access to? In this episode, CRA Residential Loan Officer at Associated Bank, Johnita Herndon shares how buyers can get up to $31,500 in down payment assistance, and all the funds that are available right now. Things You’ll Learn In This Episode Down payment assistance dos and don’ts When it comes to down payment assistance gifts, every lender and home loan type is different. How do we make sure we meet the requirements? The gift of homeownership From churches and employers to family members, there are many sources of down payment assistance. How can real estate professionals use this to increase their value proposition and help their communities? Homeownership is still important Our ancestors built their wealth by owning houses. How can we pass this wealth on to the next generation? Guest Bio Johnita Herndon is a CRA Residential Loan Officer at Associated Bank, she has over 10 years of banking experience, having served in various capacities within residential lending. Johnita is passionate about working with First Time home buyers, down payment assistance programs, homebuyer education, and rehab/new construction. As a community loan officer, Johnita also works as a liaison to nonprofit organizations that provide homeowner education to low- and moderate-income families. The focus is to create a successful homebuyer through education and counseling. Johnita Grew up on the Westside of Chicago and currently resides in Maywood, IL. Johnita has been a mortgage and loan professional for more than 10 years. Graduating from Olivet Nazarene University with a degree in Economics & Finance. To learn more, call or text 312-401-0702. You can also follow Johnita on and . About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/35291355

Digital Domination: How to Crush It in Real Estate with Less Tech Stress w/ Alex Montalenti 02/04/2025

Digital Domination: How to Crush It in Real Estate with Less Tech Stress w/ Alex Montalenti In today’s real estate game, the agents who leverage tech and have a consistent digital presence are always at an advantage. They get more leads, more listings, more referral business and of course, more money. But with so much tech coming at us all the time, it’s hard to keep up. We can be so overwhelmed that we end up not taking any action at all. Being consistent is the key to success with marketing, but that’s hard to do when we’re overwhelmed. On top of that, tech is just one aspect of our business, not the whole enchilada - how do we use it without losing sight of everything else? Some agents love real estate and hate the tech, but if they don’t leverage it, they’ll miss out on valuable opportunities…how can they get the best of both worlds? That’s where Real Estate Influencers come in. This platform makes tech work for us without us having to constantly work at tech. How do we use AI to improve our digital presence? In this episode, speaker, digital marketing expert and the co-founder at Real Grader, Alex Montalenti returns. He talks about their new tool and how it can help agents get more business and bring consistency to their content creation. Things You’ll Learn In This Episode Get deals straight from social media For some agents, social media isn’t just a marketing channel, it’s a source of motivated leads. How does consistency lead to influence and ultimately income? 3 keys to a great digital presence Why do we need consistency, a hyper-local touch and time in order to get more out of our content? The easiest way to become a real estate influencer As an agent, you already have so much awesome content sitting in your head. How can you leverage AI to get it out of your mind and onto social media? Guest Bio Alex Montalenti is a speaker, digital marketing expert and the co-founder at Real Grader. He is a leading technology innovator, serial entrepreneur, and thought leader in the real estate industry. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals. Alex focuses on Digital Marketing, Google Reputation, AI and social media Management. His company Real Grader has been recognized on the Inc 5000 list of America's Fastest Growing Companies as #800. They have been featured by Inman, The Real Deal, Inc., RIS Media, Yahoo Finance, and . They won a 2CCX Award for generating over 10 million dollars through a single marketing funnel. Recently they were chosen for the National Association of Realtors(NAR) REACH Program for 2023 and received an investment from NAR. RealGrader now helps real estate professionals leverage digital marketing and technology with their digital optimization, their Influencer program and with Instacard - the video enabled Digital Business Card. They have built over 1 million digital cards for the industry and recently partnered with Anywhere, exp, Berkshire Hathaway and many more top brands. Alex and his team are now on a mission to help 500,000 agents reduce frustration and stress. Their technology and training have helped over 100,000 agents to multiply their business in less than one year with simple yet innovative solutions. Website: To get free guide books on building your digital presence text RG to 516-400-4161. Alex’s last appearance on the podcast: About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/35075090

How to Break Down Language Barriers in the Real Estate Transaction w/ Kurtis Cicalo 01/21/2025

How to Break Down Language Barriers in the Real Estate Transaction w/ Kurtis Cicalo In any given real estate market in America, there are thousands of non-English speaking buyers who face a huge language barrier in the transaction. Most of the content, and even the real estate agents themselves only speak English, and that can make the process of buying more overwhelming. What if you could instantly communicate with all these buyers in their own language? The best part: you can do this without learning a new language thanks to AI! That’s where VoiceFlip comes in. This resource translates 25 languages, making it the perfect companion for a real estate agent who wants to reach more people. With all the changes in real estate right now, adding value is the only way to stay relevant and competitive. By being more inclusive and breaking down language barriers in the transaction, we’ll get more opportunities. How does VoiceFlip boost our lead generation? How can we leverage it in the transaction? In this episode, the CEO of VoiceFlip, Kurtis Cicalo shares how real estate agents can leverage their tool to become more valuable in the marketplace. If you’re in a city with a lot of international and global buyers who don’t speak your language, the more inclusive you become, the more opportunities that will present themselves. -Marki Lemons Ryhal Things You’ll Learn In This Episode Become a multilingual agent One of the best ways to grow your business is to tap into new markets. How does Voiceflip allow us to reach thousands of buyers? Boost lead engagement and conversion When people use voice-operated assistants, they give information that’s way more detailed than they would when they type. How can you use this to convert your leads at a higher level? Eliminate language barriers in the transaction The real estate transaction is made up of many forms and pieces of information that can be overwhelming. How can Voiceflip make the process less daunting for non-English speaking buyers? Disclaimer: In this episode, our host refers to the tool as "Voice Clip." Please note the correct name is "VoiceFlip." We apologize for any confusion! Guest Bio Kurtis Cicalo is the CEO and founder of Voiceflip, a leading innovator in real estate technology. With over 15 years of experience, including work with realtor.ca and the FBI on data accessibility, he has pioneered the development of FLIP, an AI assistant transforming data interaction for real estate professionals. Under his leadership, Voiceflip has secured strategic partnerships, launched successful pilots, and is planning international expansion, all aimed at making critical real estate information more intuitive and accessible. To learn more, visit and send an email to . About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/34894495

How to Turn Real Estate Content Into More Closings w/ Sam Mehrbod 01/07/2025

How to Turn Real Estate Content Into More Closings w/ Sam Mehrbod In today’s influencer-driven landscape, even the most experienced agents are losing deals to newer agents who do one thing differently - posting great content online. The market doesn’t just reward expertise - it rewards expertise, visibility and consistency, and that can be shown through the content we put out. Social media content is a valuable asset in our businesses - especially in a down market. It is the marketing vehicle that validates us in the eyes of the consumer, fuels lead generation, reduces our marketing costs and makes us profitable. In a tough market, it’s tempting to pull back on our marketing efforts, but that actually cuts off a valuable revenue stream. This is the perfect time to double down on marketing and pour into our social media and sphere of influence. How do we create content that guarantees current and future business? How do we leverage hyper-local, hyper-branded content? In this episode, I’m joined by the CEO and co-founder of Roomvu, Sam Mehrbod. He shares how their platform (and partnership with ConstantContact) helps agents turn content into a solid source of business. Things You’ll Learn In This Episode Entertaining, educational and enduring If we’re consistent about content creation, it can validate us and reduce our marketing costs. What kind of content should we post to achieve this? Hyperlocal and hyper-branded content Consistency and visibility are really important in today’s real estate market. How does Roomvu help busy agents accomplish this in less time? Never stop marketing The current real estate market has made many agents slow down or step to the sidelines. Why is this a huge mistake? How to turn social media into a revenue stream Why do real estate agents who invest in content outearn and outlast everyone else? Guest Bio Sam Mehrbod is an innovative entrepreneur in real estate technology. As the CEO and Co-Founder of Roomvu, he leads a platform that supports over 200,000 REALTORS® across the USA and Canada by delivering hyperlocal, personalized video content. As a TOP 1% REALTOR® in Greater Vancouver, Sam was recognized as a Medallion Club Member from 2018 to 2023 and ranked in the top 10% of REALTORS® in Greater Vancouver in 2018, 2019, and 2021. As a Forbes Council Member, Sam has shared his insights in prestigious outlets such as the Vancouver Sun, Business in Vancouver, the Daily Hive, Western Investor, CKNW Radio, and Forbes Magazine. To learn more, visit . About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/34657470

Maximizing Down Payment Assistance: How to Help Buyers and Boost Your Bottom Line w/ Rob Chrane 12/17/2024

Maximizing Down Payment Assistance: How to Help Buyers and Boost Your Bottom Line w/ Rob Chrane Homeownership is a dream many aspire to, but sadly don’t have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle. What a lot of people don’t know is that there are down payment assistance programs that can help them get into a home. 80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution. Down payment help is the perfect marketing message to put in front of buyers right now. We can win more business by leveraging a valuable resource that will get more people into homes, save them lots of money and help them build equity faster. And it will put more dollars in our own pockets too! How do we leverage these programs to bring more value to buyers? How does this offering add to our marketing prowess? In this episode, I’m joined by founder and CEO of Down Payment Resource, Rob Chrane. He shares how we can add down payment assistance to our toolkit. Things You’ll Learn In This Episode Closing the 65% home affordability gap There’s a huge gap between the down payment assistance that’s available and the people who actually use it. What can agents do to get these valuable resources to more people, and how will it put more money in your pocket? Erase the negativity A lot of people - agents and consumers alike have negative connotations of FHA programs. How does this negativity rob us of lucrative opportunities? Another way to add value to buyers Down payment assistance doesn’t just apply to buyers - it also applies to houses. How can real estate professionals use this to win more business? Guest Bio Rob Chrane is founder and CEO of Down Payment Resource and a leader in the homeownership affordability space. A 30-year veteran of the real estate and mortgage industries, Chrane launched the only comprehensive database of U.S. homebuyer assistance programs and developed tools that empower lenders, borrowers and real estate professionals to connect homebuyers with affordability programs. Chrane actively collaborates with housing organizations and coalitions such as the Urban Land Institute, National Fair Housing Alliance and the Mortgage Bankers Association’s CONVERGENCE initiative. He is a frequent speaker at national and local events on the topic of homeownership affordability. To learn more about how you can leverage this tool, visit . About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/34372820

Maximizing Down Payment Assistance: How to Help Buyers and Boost Your Bottom Line w/ Rob Chrane 12/17/2024

How to Secure More Signed Buyer Agreements With Employer Assisted Housing w/ Eboni Killian 12/03/2024

How to Secure More Signed Buyer Agreements With Employer Assisted Housing w/ Eboni Killian Since the NAR settlement agreement was announced, agents have sought strategies to deliver the most value to buyers. It's a way to secure more signed buyer agreements and compensation. Employer Assisted Housing is one great option. An "employer-assisted housing program" (EAH) is a benefit offered by some companies where they provide financial assistance to employees towards a down payment on a home, usually in the form of a forgivable loan, This solution creates the ultimate win for companies and workers alike. Companies are always looking for ways to attract and retain talent, and housing assistance is precious. If an agent puts this program in front of companies, they demonstrate value and create a new business pipeline. That's how you stay unbothered by the NAR settlement! What is employee-assisted housing, and how does it benefit companies, employees, and even entire communities? How do we pitch it to companies? There’s a lot of money that can help buyers in today’s real estate transaction and it doesn’t have to come from sellers. -Marki Lemons Ryhal Three Things You'll Learn in This Episode The key to thriving through the settlement Securing a signed buyer representation agreement with an offer of compensation is the key to being compensated when you provide value. How can leveraging employer-assisted housing lead to more income? A solution everyone wants An Employer Assisted Housing program greatly benefits both companies and their workers. Why is it the ultimate win-win for everyone? Two things you need to ask buyers Buyers will compensate agents who can reduce costs and provide a financial solution. How do we make them aware of this solution? Guest Bio Eboni Killian is the Managing Broker at Sovereign Realty & Management, an Affordable Housing Strategist and Employer Assisted Housing Liaison. She is proud to work for a company that understands that buying, selling and investing in residential real estate is more than a simple transaction. Their team is dedicated to providing exceptional, personalized service for each of our clients. Eboni also helps clients who are interested in creating wealth through residential real estate. To find out more about Employer Assisted Housing send a text to or call 678.860.9408 or connect to Eboni on . About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/34114026

Breaking Barriers in Real Estate: How to Make Your Listings Accessible to All w/ Kathleen Lappe 11/19/2024

Breaking Barriers in Real Estate: How to Make Your Listings Accessible to All w/ Kathleen Lappe A lot of people are locked out of homeownership because the actual listings aren’t accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage. What if the listing could be presented in a language and format they can easily consume? The most valuable real estate agents understand the importance of being of service to EVERYONE. In order to do this and expand our opportunities across any barrier or language, we have to make sure the information on the listing is packaged for a diverse array of people. That’s where DirectOffer comes in. This tool leverages AI to bring accessibility to real estate information. Started by a mother with a neurodivergent child, this tool is something all agents should be using right now. How does Direct Offer work? How does it knock down a huge barrier to homeownership? In this episode, entrepreneur in real estate technology and founder of DirectOffer, Kathleen Lappe shares her story, and how this tool makes real estate more accessible. We often feel like AI technology will take away from the agent. As long as the agent learns to communicate in the way the consumer wants to be communicated with, it won’t. -Kathleen Lappe Things You’ll Learn In This Episode Do the right thing, outearn other agents Serving impaired clients and underserved people isn’t just the right thing to do, how does it make a real estate professional more valuable? How to leverage Direct Offer Breaking down the barriers to homeownership should start at the home search stage. How is Direct Offer making it easier for disabled and neurodivergent buyers? A path to home ownership for all If we’re only packaging our listings and real estate marketing materials for abled people, we’re cutting ourselves off from millions of potential clients. How do we make sure the information we’re putting out is accessible to everyone? Guest Bio Kathleen Lappe is an innovative entrepreneur in real estate technology known for her visionary leadership and commitment to accessibility. She founded DirectOffer, Inc., a pioneering software company that has secured multiple patents for real estate technology, specializing in multilingual solutions and ADA-compliant listings. Kathleen's entrepreneurial journey boasts four successful startups, three still thriving today. Her expertise led to the creation of DOAT (DO AudioTours), a global patent revolutionizing property listing by offering automated, ADA-compliant, multilingual audio-visual experiences. DOAT also streamlines communication through lead routing and direct agent contact integration. Kathleen Lappe's drive for innovation, inclusivity, and transformative technology has left an indelible mark on the real estate industry. To work with Direct Offer, visit . About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/33920892

Every Real Estate Agent is Starting from Scratch…Here’s Why 11/05/2024

Every Real Estate Agent is Starting from Scratch…Here’s Why Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you’ve been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate. We’re grappling with a whole new way of doing business and many people are having a hard time. Even if you’re an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now. But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don’t know how to ask for what we’re worth, so we’d rather avoid the subject altogether. In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It’s also a risk to our real estate licenses. How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer’s agents are walking into and how to set yourself up for success. We’re all at day one ground zero. No one in residential real estate has an advantage right now. -Marki Lemons Ryhal Things You’ll Learn In This Episode Think like a commercial real estate agent In commercial real estate, an agent won’t start the work until certain agreements and documents are in place. How do we bring this energy to the residential side? Don’t fall into laziness and high level stupidity A listing agent wouldn’t let their seller walk away from getting all the terms they want. How do we give the same undivided loyalty to our clients as buyer agents? The value articulation problem Many real estate agents are having a hard time with the idea of signing a buyer-broker agreement. Is the real issue not being able to ask for what we’re worth? About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/33675287

The Confidentiality Dilemma: How to Avoid a Costly Real Estate Mistakes 10/29/2024

The Confidentiality Dilemma: How to Avoid a Costly Real Estate Mistakes When you work with a buyer, you owe them confidentiality. It’s a fundamental responsibility as their agent. Yet, some agents are asking to see confidential documents, pushing you into a tricky situation. Have you ever been asked for a buyer representation agreement by a listing agent? The moment you comply with one agent's request, you’re setting a precedent. To avoid the appearance of discrimination, you may feel compelled to provide this confidential document to every agent, creating a breach in the trust and confidentiality that your client expects. The solution lies in never compromising confidentiality. By strictly adhering to the executed buyer representation agreement, you protect your buyer’s interests and avoid the slippery slope of breaching confidentiality. In this episode, I talk about handling clients with confidentiality, the repercussions of violating confidentiality and why it's important to know the rules and regulations of your license. If you work with a buyer, you owe them confidentiality. -Marki Lemons Ryhal Things You’ll Learn In This Episode Treating buyers and buyers agents betterBuyers and their agents play a crucial role in funding real estate transactions and should be treated with equal respect and importance. How can treating buyers and their agents with more respect improve the overall success of a real estate transaction? Cooperation does not equal compensationIn real estate, cooperating with other agents or parties doesn't guarantee financial compensation unless specific terms are agreed upon. What can we do to ensure we don't end up being an uncompensated agent? Regulation responsibilityIt's the responsibility of real estate professionals to stay informed about regulatory changes, as the state won't provide direct notifications. How do you ensure you're staying updated on evolving real estate regulations in your area? Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/33591747

How To Adapt To The Post-NAR Settlement Landscape and Win 10/22/2024

How To Adapt To The Post-NAR Settlement Landscape and Win Whether agents like it or not, the NAR settlement is in place, and no compensation will be offered via the MLS. As a buyer agent, you need written compensation confirmation before your client enters into an executed sales contract. With the new guidelines, agents wonder how to structure their compensation. The traditional route of looking in the MLS and accepting what is presented as cooperating compensation is now off the table, which means many agents are feeling pressure on how they will be compensated when providing service to a buyer. How will this affect income and the ability to attract clients? What other challenges come with the guidelines Here's where the buyer representation agreement comes into play. While you cannot negotiate compensation through the sales contract, your buyers can strike the lack of compensation to offset their contractual obligations. This simple yet effective strategy allows you to regain control over compensation discussions and ensures that both parties are on the same page. In this episode, I talk about what this relatively new change means for the real estate industry and what you can do if you have a signed buyer representation agreement with an offer of compensation. If you cannot demonstrate your value then you’re going to have a problem. -Marki Lemons Ryhal Things You’ll Learn In This Episode Better compliance in real estateAs of August 17, 2024, MLSs will no longer display broker compensation offers. How does this change promote greater compliance and accountability in real estate transactions? Stay out of hot waterUnder the new settlement practice changes, offering or communicating broker compensation through the MLS is prohibited. Why is it essential to remain compliant and avoid workarounds that could lead to legal trouble? Putting clients firstPrioritizing clients' needs and wants over personal interests builds trust and loyalty, as clients feel valued and understood. How does consistently putting clients first strengthen long-term relationships in the real estate industry? About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/33525447

How to Achieve the Dream of Homeownership Without Sacrificing Your Values w/ Hussam Qutub 10/15/2024

How to Achieve the Dream of Homeownership Without Sacrificing Your Values w/ Hussam Qutub In today’s complex real estate landscape, many buyers feel overwhelmed by traditional financing options that don’t align with their values or beliefs. For American Muslims and others with similar faith-based guidelines, the struggle to find a suitable home financing solution can be frustrating and disheartening Imagine navigating the home-buying process only to find that the system meant to help you conflicts with your principles, leading to uncertainty and missed opportunities. How can you feel confident in financing options that compromise your values? Introducing Guidance Residential—a leader in Islamic home financing that offers a transparent, consumer-friendly alternative. Unlike traditional lenders, Guidance Residential provides solutions compliant with Islamic laws that prohibit riba (usury). By using a co-ownership model instead of a buyer-lender approach, they empower you to make financing choices that align with your beliefs while achieving your homeownership dreams. How can you bring value by connecting buyers with a financing option that aligns with their values? How can people secure their dream home without compromising their faith? In this episode, President of Guidance Home Services, LLC Hussam Qutub joins me to talk about how Guidance Residential helps Muslim Americans and others navigate the complexities of home financing without compromising faith. There’s a corrosive nature in establishing a monetary system around lending and buying. -Hussam Qutub Things You’ll Learn In This Episode The concept of fairnessFairness goes beyond transactions and regulations; it involves understanding and addressing the diverse needs and challenges of all community members. How can we incorporate fairness into what we do? Pre-approval with Guidance ResidentialWith a non-traditional financing solution for real estate, there’s bound to be differences in processes such as pre-approval. How does Guidance Residential’s processes differ from traditional lending methods? Providing peace of mindGuidance Residential lifts financial barriers and creates generational stability. How does it provide peace of mind to those seeking home ownership and facilitate one of the biggest transactions in their lives? Guest Bio Hussam Qutub is the Senior Vice President and National Sales Manager at Guidance Residential. Since joining Guidance in March 2003, he has held various senior and executive management positions, significantly contributing to the company's growth and brand development. In his initial role with the company as Vice President of Marketing and Communications, Hussam played a pivotal part in the company’s first decade of geographic expansion, successfully establishing a strong market presence. He later spearheaded the launch of Guidance Residential's sister company, Guidance Home Services. As President, he developed a national referral network comprising nearly 2,000 pre-screened real estate agents, who were educated to understand and meet the unique needs of Muslim-American homebuyers. Before his tenure at Guidance, Hussam served as a senior consultant for a Washington D.C.-based marketing, public relations, and public affairs firm, where he provided strategic counsel to a diverse array of clients, including multinational corporations, startups, and nonprofit organizations. Hussam is a graduate of George Mason University in Fairfax, Virginia. Visit Visit Find Hussam on LinkedIn About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/33457947

How to Skyrocket Your Lead Gen With AI-Powered Personalization w/ Drew Fabrikant 10/01/2024

How to Skyrocket Your Lead Gen With AI-Powered Personalization w/ Drew Fabrikant Success in the real estate space depends on personalization—hitting people with the right message, at the right time, in the right place. Yet, gathering all the necessary information and then putting it into action is time-consuming, expensive, and often overwhelming. In today’s fast-paced market, we can’t afford to rely on slow or outdated processes. The longer you wait to implement a smart strategy, the more opportunities slip away. But what if there was a way to make personalization faster, cheaper, and more effective? Wouldn't it be amazing if we could automatically know exactly what to say and when to say it to both buyers and sellers? How much time could be saved if personalization wasn’t a manual, painstaking process? Drew Fabrikant, CEO and founder of Scout joins me to talk about how his platform is revolutionizing the email outreach campaign game for real estate, how it uses AI to enhance lead gen and why personalization is the key to success. Personalization is the key to success. -Drew Fabrikant Guest Bio Drew is the founder and CEO of Scout, an email marketing platform that enhances lead generation and customer engagement using advanced data analytics and AI to help agents better understand their markets and reach out to new and prospective clients. Previously, Drew served as the Managing Director of VOR, a real estate investment holdings company, in the C-Suite of a Registered Investment Advisor on Wall Street, and as an attorney at Skadden Arps where he practiced Financial Institutions Mergers and Acquisitions. Drew works with OS NY, an esports venue in New York City and advised OS Studios through their acquisition by Project Worldwide. Drew received his J.D. from Georgetown University Law Center and his B.A. from the University of Maryland. Visit or Use code 40TSOFF for 40% off. About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/33153767

Tether RE: The Innovative Solution For Real Estate Agent Safety w/Vanessa Martin 09/24/2024

Tether RE: The Innovative Solution For Real Estate Agent Safety w/Vanessa Martin Here’s a shocking reality many people aren’t aware of. Being a real estate professional ranks among the top 10 most dangerous jobs in America. 30,000 agents were victims of violent crimes in the past year. Every day, real estate agents put themselves at risk while performing what should be a routine job—showing properties, meeting clients, and navigating unfamiliar neighborhoods. The statistics reveal that agents face high incidents of harassment, threats, and even violence simply for doing their jobs. It’s a sobering thought that can make anyone hesitant to step out into the field. But what if there was a way to enhance your safety and confidence? What if there was a way to take control of your safety? In this episode, I’m joined by Vanessa Martin, co-founder of Tether RE, an innovative real estate agent safety platform unlike any other. We’ll discuss how Tether RE enhances agent safety, explore its unique features, and highlight the significant impact it can have on the industry. Crime isn’t going to go away so we need to think about safety. -Vanessa Martin Things You’ll Learn In This Episode -The suburban myth The belief that rural and suburban areas are safer is often a myth, as isolation and slower emergency responses can pose hidden risks. Why do people associate these areas with greater safety despite these dangers? -Precaution when showing properties There are many potential risks that go unrecognized when it comes to showing properties as a realtor. What are some of these risks and how can we look out for them? -Crime isn’t going to go away Crime is on the rise and is not going to go away. How do we prepare ourselves to combat it? What measures need to be put in place? Guest Bio Vanessa Martin is the Co-Founder of Tether RE: a comprehensive real estate platform that seamlessly integrates essential safety tools with advanced technology and efficiency features, ensuring agents have everything they need for their daily tasks. Vanessa holds her BS in Biology and is a proud Army Combat Veteran. While serving in the US Army, Vanessa deployed in support of Operation Iraqi Freedom as an Ambulance Team Leader and Medical Specialist. Before Tether RE, she spent more than 20 years as a Health and Wellness entrepreneur. Vanessa is a proud Mom, Bonus-Mom, and Wife. She's honored to have created Tether RE with her partner, husband and best friend, Scott Martin. Her passion for personal protection and safety that started early in her military career, now follows her through her work with Tether RE. Vanessa currently travels the US, speaking about realtor safety and promoting ways real estate agents can protect themselves and make it home safely each day. Visit Contact Vanessa via email About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/33062562

How To Unlock Homeownership For Underserved Communities w/Bryan Young 09/17/2024

How To Unlock Homeownership For Underserved Communities w/Bryan Young Homeownership is an important part of economically empowering people. Even though efforts have been made to level the playing field, underserved communities still face significant barriers in the buying market. Equal access alone doesn't translate into equal opportunity, especially when race, religious beliefs, and language continue to influence the experiences of potential buyers. This means marginalized communities remain on the sidelines, lacking the right tools and education to confidently step into ownership. What can be done to help people in these communities prepare to buy? What tools can we use for education when it comes to credit and buying? Can we leverage AI to translate to all potential buyers? CEO of Home Lending Pal, Bryan Young joins me to talk about the struggles underserved communities face when it comes to home-buying and how we can solve them. Equal access doesn’t necessarily mean equal opportunity. -Bryan Young Things You’ll Learn In This Episode -Go from transactional to relationship based Shifting from a transactional approach to a relationship-based fosters trust and loyalty. How can focusing on building relationships rather than just transactions lead to meaningful success? -Doing things differently Adapting our approach is crucial when current methods aren't closing the gap. How can we recognize when it's time to pivot and try a new strategy? -AI is a pathway to significant impact. AI is a powerful tool for creating significant impact while also driving revenue growth. How can we use it to make a real difference for underserved communities? Guest Bio Bryan Young has a track record of success as an entrepreneur and in corporate America. At 24, he was recognized by both Bloomberg and Ernst and Young as a top entrepreneur under the age of 40 for launching and building the BEC agency. After selling the agency, Bryan was Marketo’s first Senior Strategic Consultant, a position created specifically for him to lead global client engagements with Microsoft, Google, Panasonic, and the NBA league office among others at a 1,000+ person company. Before his time at Marketo, he was most known for leading the digital strategy for Obama and the DNC in 2012 and Republican Congresswoman Renee Ellmers in 2010 (NC). He is currently enrolled in Wharton’s Chief Strategy Officer program. Email Bryan Visit Follow on Instagram Find on LinkedIn About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/32951457

How to Avoid the Biggest Recruiting Mistakes in Real Estate w/ Diana Zaya 09/10/2024

How to Avoid the Biggest Recruiting Mistakes in Real Estate w/ Diana Zaya When it comes to recruiting, most real estate brokers are mass-sending the same tired, spammy, messages to agents. With all the changes real estate is going through, this isn’t the time to take such a passive approach. There are many brokerages vying for our agents’ attention. If we’re not delivering value, we’re in danger of not attracting new talent or losing the agents we do have. What if you had over 70 data points to help you identify exactly what agents are struggling with so you can provide solutions? What if you could find out who wants to leave while you can still do something about it? Enter Maverick Systems - a platform that gives brokers a wealth of valuable info they can use to help them succeed. How do we craft recruiting messages that actually resonate with agents in this market? What are brokerages overlooking to their detriment? In this episode, founder and president of Maverick Systems, Diana Zaya returns and today she shares how their tool is helping teams and brokerages provide more value. Recruiting used to be passive. Now the landscape is more competitive, so we have to shift to actively engaging with it everyday. -Diana Zaya Three Things You’ll Learn In This Episode -What agents will respond to Real estate brokers are either sending too many spammy, generalized recruiting messages or they aren’t sending out enough messages? What’s the right approach in this market? -The biggest mindset shift brokers need to make In a super competitive recruiting landscape, you can’t afford to be passive about bringing agents into your brokerage. How do you take a more active sales and marketing approach? -Fix the leaks in your agent retention How can Maverick Systems help brokers identify who’s most likely to leave the business or go to another broker without some serious intervention? Guest Bio Diana is the founder and president of Maverick Systems, a unique data analytics and consulting firm dedicated to equipping brokerages with in-depth agent and brokerage analytics, astute data analysis and inventive strategies producing better agent recruitment and retention outcomes. Previously, Diana served as a founding team member of a real estate analytics firm, specializing in the use of data science applications such as machine learning, big data analytics, and data visualization. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation’s largest and most respected real estate brokerages. Diana has served on various boards, most recently for a nonprofit that seeks to empower women to move from homelessness to self-sufficiency. She currently lends her time to leading and supporting her local business community in her beloved city of Chicago. To learn more, head to . About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/32950752

Cut Out the Mundane: How PremiseHQ Is Making Real Estate More Efficient w/ Rafi Dowla & Don Bleaney 09/03/2024

Cut Out the Mundane: How PremiseHQ Is Making Real Estate More Efficient w/ Rafi Dowla & Don Bleaney We are conversational beings. Through AI, we can bring the conversation to maps, instructional manuals and directories, making it more personal. -Rafi Dowla If there’s one fact about real estate, it’s that some parts of this job can be mundane and even logistical nightmares. Whether it’s property management or the top-of-funnel activities we have to do all the time, these important but tiresome tasks can easily fall through the cracks. This is especially true now with the new normal of the NAR settlement. There’s good news… AI does these things we hate VERY WELL, so why not leverage it? Enter a tool that allows you to train AI, and turn it into 3 powerful digital employees who will make everything easier in our businesses. How does PremiseHQ work? What are some of the ways we can leverage it in our businesses? In this episode, I’m joined by Rafi Dowla and Don Bleaney from PremiseHQ, they share how their tool makes heavy data more conversational and engaging. Three Things You’ll Learn In This Episode 3 Digital employees in one tool There are a lot of mundane aspects of real estate and property management. Why is AI so powerful at keeping tabs on things that we can’t do consistently and frequently? Ease into the new normal With all the new rules coming from the NAR settlement, there’s a lot of information for agents to learn and implement. Can AI cut out some of the work? Solving the cooperating compensation problem What are some of the logistical issues agents are facing in the changes brought on by the NAR settlement? Guest Bio Don Bleaney, Chief Product Officer at PremiseHQ, leads the company’s product strategy and innovative AI-driven initiatives. With a robust background in commercial real estate, coupled with over 17 years of consulting expertise with premier real estate firms, Don is a leader in process automation and strategic enhancements. His profound industry insights fuel PremiseHQ’s mission to pioneer advanced, AI-enabled solutions that optimize operations and boost efficiency in the real estate industry. Under Don’s leadership, PremiseHQ empowers organizations to leverage AI for not only achieving sustainable growth but also securing a significant competitive edge in the market. For more information, go to . About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or , and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/32767342

How to Help Homeowners Protect Their Biggest Investment w/ Valkyrie Holmes 08/27/2024

How to Help Homeowners Protect Their Biggest Investment w/ Valkyrie Holmes A house is the single largest asset most people will ever purchase, and protecting the value of this investment is a constant concern for homeowners. Over the last decade, the likelihood of natural disasters has increased and so has the cost of insurance. From wildfires to storms and floods, there are many things that make homes vulnerable. The good news is: there are tools agents can use to educate their clients and also help them make their homes more resilient. Helping people protect their biggest asset is one of the biggest value-adds we can bring to the table as agents, and Faura can help you do that. How do we educate ourselves on natural disasters and how they impact insurance? What are some of the ways we can leverage this knowledge to add more value to the transaction and relationship with homeowners? In this episode, I’m joined by Valkyrie Holmes, the CEO and co-founder of insurtech startup, Faura. She shares how their company is empowering both consumers and agents alike. Three Things You’ll Learn In This Episode A fresh take on insurance Insurance is everywhere and it has been around forever, but is it time to change how we assess risk in real estate? Understanding defensible space We’re seeing more wildfires because temperatures are higher, and there’s more fuel to feed them. How can we help homeowners prevent their risk? The ultimate value-add As agents, we need to care about our sellers even after they move into the home. How can we use Faura to add value to them after the transaction ends? Guest Bio Valkyrie Holmes is the CEO and co-founder of Faura, an insurtech startup that uses property and climate risk analytics to help insurance companies and homeowners reduce their natural disaster risk. Past experiences include SpaceX, NASA, and Inflo Diagnostics within electrical engineering and data science. She is a TKS alumni and a current 776 fellow in the newest batch of climate fellows solving a wide range of issues worldwide. To learn more about Faura and their property assessments, go to . About Your Host Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! /episode/index/show/socialsellingmadesimple/id/32680432

Mobile, Visual and Scrollable: How to Revolutionize the MLS Experience w/ Coleton Boyer 08/20/2024

Mobile, Visual and Scrollable: How to Revolutionize the MLS Experience w/ Coleton Boyer As real estate agents, the MLS is something we need to know inside out and stay on top of. That’s really hard to do with the current MLS experience. Sitting at a desktop and staring at a spreadsheet doesn’t encourage us to consistently engage with the MLS. If we think about the apps we love to use, they have the same things in common. They are designed for palm-of-hand consumption - meaning it’s mobile-first, highly visual and extremely scrollable. What if we could bring that same experience to the MLS and truly bring listings to life? Tuesday is an app that’s revolutionizing the MLS experience so agents can spend more time sharpening their expertise. Ultimately, listings are a story, and MLS spreadsheets don’t tell that story well. What inspired the creation of Tuesday and how is it helping agents get better? In this episode, founder Coleton Boyer shares why it’s high time the MLS experience improved and how he’s doing it. Every listing tells a story. If it’s a successful transaction, the content was good and the price was right. Stories are visual, they aren’t meant to be consumed through spreadsheets. -Coleton Boyer Three Things You’ll Learn In This Episode Visual, social and mobileFor agents, knowing the market and staying on top of the data can be hard and boring. What would make it a more enjoyable experience? Every listing tells a storyA listing that sells quickly tells us that the images, pricing and marketing worked. What can we glean from the listings that expire? The power of visual accountabilityIn a post-NAR settlement world, agent cooperation and collaboration is more critical than ever before. Can improving the MLS experience make this easier? Guest Bio Cole Boyer is an entrepreneur, former real estate agent, founder of . He loves building products for the real estate industry. To learn more, head to and sign-up for updates. Host Bio Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars. /episode/index/show/socialsellingmadesimple/id/32449877

How to Stage a Real Estate Listing With AI w/ Joshua Lamerton & Kellan Stephens of Proptexx 08/13/2024

How to Stage a Real Estate Listing With AI w/ Joshua Lamerton & Kellan Stephens of Proptexx It’s all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton Choosing a home to buy may be a huge financial decision, but it’s a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can’t see past outdated features, clutter and other perceived flaws. That’s why staging is so powerful. The problem is staging every single property and every single home can be costly…if only there was a way to do it virtually. Proptexx is a platform that’s making that possible. With one line of code on your website, consumers can see the possibilities of a home and customize it to their liking. For an agent, this is a powerful value-add - you’ll know exactly what a buyer is looking for. This allows us to build rapport faster, have more relevant conversations and reduce the time spent looking at homes. What are all the incredible things this platform makes possible for us? In this episode, I’m joined by Proptexx co-founder, Joshua Lamerton and VP of sales, Kellan Stephens. They talk about how their platform is transforming the home buying process for consumers and real estate professionals alike. Three Things You’ll Learn In This Episode Turn your website into a lead-generating machine As agents, we have to give people a compelling reason to sign up to your website. How can we provide a value-add that keeps them on our websites longer and gets them to gladly give us their email addresses? Transform the home-buying experience The more we understand what exactly a consumer is looking for, the easier it is to build rapport and find the right home faster. How does the data from Proptexx tell us more about the consumer? How to stage a home without buying furniture People buy houses visually, and even if a property has a ton of potential, it’s hard to see past clutter and outdated features. How does Proptexx solve this problem? Guest Bio Kellan Stephens is the VP of Sales for Proptexx and Joshua Lamerton is the Co-Founder. Proptexx utilizes cutting-edge AI to offer a suite of interactive widgets that enhance real estate listings, allowing users to virtually stage, renovate, and explore properties with unparalleled ease. For more information, head to or send an email to or . Host Bio Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, , and REALTOR® Magazine. Check out this episode on our , , or and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support! /episode/index/show/socialsellingmadesimple/id/32548502

Real Estate Agents Lose 75% of Their Clients: Here's How to Retain Them w/ Scott Langmack 08/06/2024

Real Estate Agents Lose 75% of Their Clients: Here's How to Retain Them w/ Scott Langmack As real estate agents, we work hard to win leads and listings…but we lose 75% of them before they buy or sell again. That’s because most clients pick a new agent in their next transaction. Since the original agent doesn’t reach out to them or stay in front of them, they might not even remember their name. All of this is unavoidable. Since it costs 10 times more to get a new client than to keep our current customers, our marketing dollars should be spent on the latter. Staying top of mind with clients is as simple as providing frequent value over their entire homeownership journey. How do we retain future transactions years in advance? In this episode, I’m joined by the COO of Kukun, Scott Langmack. He shares how their platform helps agents stay in touch and in front of past clients. You should be spending your very first marketing dollar on keeping your current clients. -Scott Langmack Three Things You’ll Learn In This Episode Why agents lose most of their clientsMost real estate agents will walk with the seller until the transaction ends. Why do we need to shift to walking alongside them throughout their entire home ownership journey? Where your first marketing dollars should goIt costs 5-10 times more to get a new client. Can focusing on keeping our current customers slash our marketing budgets significantly? The nosy neighbor strategy Kukun gives agents alerts to things like potential remodels and additions. How can we use this kind of information to provide value to clients? Guest Bio Scott Langmack is the COO of Kukun, overseeing product, marketing, analytics, investor relations, and more. Prior to Kukun, Scott led global marketing for the largest division of Microsoft, was VP of marketing at Wilson Sporting Goods, and Director of Worldwide Marketing at Pepsi Cola. An avid homebuilder, Scott is now blending his passions of homebuilding and consumer technology at Kukun. Scott lives in Hillsborough California with his wife, who is a real estate agent with Compass. To learn more, go to . Host Bio Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars. /episode/index/show/socialsellingmadesimple/id/32354102

Social Selling Made Simple

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