From Invisible to Irreplaceable: How to Stand Out in Today’s Real Estate Market w/ Knolly Williams
Release Date: 10/07/2025
The Modern Agent’s Advantage: Systems That Sell Homes While You Sleep w/ Dave Charest and Stephanie Alonso
Social Selling Made Simple
Most agents think marketing has gotten harder, that technology, AI, and algorithms have made everything too complicated. But the truth is, it’s never been easier to be a marketer and to actually get results. You can create video content without showing your face. You can automate your emails, SMS, and social posts in minutes. You can turn one idea into ten pieces of content that generate leads while you sleep. Yet most agents still struggle to grow; not because the tools are hard, but because they’re doing what everyone else is doing… or worse, doing the bare minimum. In today’s...
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Chicago REALTORS® Hall of Fame: What It Means to Me
Social Selling Made Simple
Real estate ain't just about buying and selling houses, it's about people. The families we help, the communities we build, the dreams we make possible through ownership. Anybody can chase closings. But being a REALTOR® means something deeper; it means showing up with integrity, protecting consumers, and building trust one deal, one class, one conversation at a time. And let's get one thing straight, mentorship isn't a Facebook post. It's not about being seen. Mentorship is a promise. It's about opening doors, not hoarding keys. It's not proximity, it's access. Don't just sit beside someone...
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How to Build a Retirement-Ready Real Estate Business with AI w/ Glennda Baker
Social Selling Made Simple
Most agents are a little freaked out by AI, but here’s the truth: it’s not here to replace the real estate professional. It’s here to replace inefficiency. For years, real estate has rewarded the agents who grind harder, not smarter. The ones who show up earlier, stay up later, and never stop hustling. But the next wave of top producers will be the ones who out-automate everyone else. When most agents hear “AI,” they think job loss. But what if it’s actually the key to something real estate’s never offered: predictable income and real financial freedom? What if it’s the missing...
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From Invisible to Irreplaceable: How to Stand Out in Today’s Real Estate Market w/ Knolly Williams
Social Selling Made Simple
“Secret agents don’t get found, and closed mouths don’t get fed.” It’s more than a catchphrase; it’s a survival strategy for today’s market. In an environment where inventory is scarce, clients are cautious, and other agents are everywhere, invisibility will keep you from earning more. If you aren’t proactively creating opportunities, asking for business, and showing up where consumers are, you’ll get overlooked every time. That’s why differentiation isn’t a luxury; it’s the core of winning in real estate right now. And the sharpest ways to position...
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The AI Playbook for Winning Buyer Loyalty in a Post-NAR Settlement World
Social Selling Made Simple
For a long time, buyer representation was an afterthought. Agents leaned on MLS commission notes, dodged tough conversations about compensation, and hoped clients would just go along. But after the NAR settlement, that safety net vanished. Now, if we can’t clearly show our value and lock in a signed buyer rep agreement, we’re at risk of losing clients, income, and even putting ourselves in a legal bind. Here’s the twist: AI isn’t just a cool extra. When we use it right, it can be our sharpest edge in this new reality. With ChatGPT, predictive analytics, and the right...
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The Rise of the Rookie: Why New Agents Are Outpacing Experienced Agents
Social Selling Made Simple
The real estate world has shifted, and whether we like it or not, there’s no going back. Too many agents are still treating the changes as an extinction event, but here’s the truth: if you adapt, we still have the opportunity we’ve had to grow market share in years. Since the settlement, more agents have entered the industry. That means more competition, but also more proof that complacency kills careers. The new agents are hungry, willing to try what others won’t, and most importantly, they’re not afraid to embrace tools like AI to move faster and smarter. I’ve been in...
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The Easiest Way to Sell New Homes Without Builder Headaches w/ Christian Calusa
Social Selling Made Simple
If you’ve ever tried selling new construction, you know it can be a total headache. Dropbox links everywhere, builder calls that never get answered, and brochures that are already outdated by the time they reach buyers. It’s frustrating for agents, builders, and buyers alike. So many agents just skip new construction altogether, leaving hundreds of thousands of dollars on the table. But what if new build listings were as easy to access as homes on the MLS? That’s where NEO comes in. NEO cuts through all the chaos, helping you capture more buyer leads, keep them engaged, and...
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Midwest Home M@tch: The Real Estate Referral Network For Closings w/ Anita Clinton
Social Selling Made Simple
These days, it’s harder than ever for marginalized buyers to break into the market. Prices are high, lending rules are tighter, and misinformation is everywhere. The path to homeownership can feel impossible. Agents aren’t off the hook either. With all the changes to buyer representation and compensation, agents are being asked to prove their value in every single deal, while trying to serve clients who need more help than ever. That’s where Midwest Home M@tch comes in. We built an AI-powered referral network that connects agents with pre-approved, ready-to-go buyers. Especially those...
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Stop Winging It: How to Win More Clients With Personality Data w/ Jay Groah
Social Selling Made Simple
In real estate, we’re expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates. Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it’s a liability. What if you could walk into every client meeting already knowing how to win them over? That’s exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client’s psychology...
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Crabs in a Barrel: The Mindset Keeping You From Earning More
Social Selling Made Simple
If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing. I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine. That “crabs in a barrel” mindset will keep you small, stuck, and exhausted. Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us...
info_outline“Secret agents don’t get found, and closed mouths don’t get fed.” It’s more than a catchphrase; it’s a survival strategy for today’s market.
In an environment where inventory is scarce, clients are cautious, and other agents are everywhere, invisibility will keep you from earning more.
If you aren’t proactively creating opportunities, asking for business, and showing up where consumers are, you’ll get overlooked every time.
That’s why differentiation isn’t a luxury; it’s the core of winning in real estate right now.
And the sharpest ways to position yourself apart from the competition aren’t the ones most agents think about.
Social media isn’t just a branding tool; it’s a live feed of consumer behavior. AI isn’t a toy; it can turn one bad listing photo into a winning expired pitch.
Consistency isn’t boring; it’s the edge that compounds when your competitors give up.
So how do you stop being invisible in this market? How can you create a blue ocean strategy for yourself?
I was featured on Knolly Williams’ Success With Listings Podcast, and we discussed what it really takes to succeed in real estate today.
Things You’ll Learn In This Episode
- Social media as real-time consumer intelligence
Clients reveal their needs online every day. How can you use their digital footprints to update your CRM, build trust, and stay two steps ahead of competitors?
- The 2006 wake-up call that changed everything
When consumer internet use jumped from 2% to 80%, agents who ignored it disappeared. How do you make sure you’re showing up where buyers and sellers are actually looking today?
- AI as your expired-listing superpower
You can use a custom GPT to take one photo, generate staging recommendations, and create “after” images in minutes. How can you turn AI into a unique selling proposition that wins listings your competitors overlook?
- The adoption gap = your blue ocean
Only 15% of adults use ChatGPT, and even fewer pay for Plus. How does this low adoption create a massive competitive edge for the agents who lean in now?
Guest Bio
Knolly Williams, known as "The Business Healer," is a bestselling author, international speaker, and real estate broker who specializes in helping homeowners sell smarter and coaching real estate agents to build thriving businesses with less stress. Knolly is the author of the national bestsellers Success with Listings and 3 Hours a Day, a McGraw-Hill-published book that teaches entrepreneurs how to multiply their income while doing less. He’s trained thousands of agents nationwide and leads a powerful movement through his Mentorship Masters group at eXp Realty and the Success with Listings Academy. Visit https://knolly.com/ to learn more and subscribe to his YouTube channel here.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.
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