The $20K Secret: How to Make Six-Figures With Anointed Listings
Release Date: 03/04/2025
The Rise of the Rookie: Why New Agents Are Outpacing Experienced Agents
Social Selling Made Simple
The real estate world has shifted, and whether we like it or not, there’s no going back. Too many agents are still treating the changes as an extinction event, but here’s the truth: if you adapt, we still have the opportunity we’ve had to grow market share in years. Since the settlement, more agents have entered the industry. That means more competition, but also more proof that complacency kills careers. The new agents are hungry, willing to try what others won’t, and most importantly, they’re not afraid to embrace tools like AI to move faster and smarter. I’ve been in...
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The Easiest Way to Sell New Homes Without Builder Headaches w/ Christian Calusa
Social Selling Made Simple
If you’ve ever tried selling new construction, you know it can be a total headache. Dropbox links everywhere, builder calls that never get answered, and brochures that are already outdated by the time they reach buyers. It’s frustrating for agents, builders, and buyers alike. So many agents just skip new construction altogether, leaving hundreds of thousands of dollars on the table. But what if new build listings were as easy to access as homes on the MLS? That’s where NEO comes in. NEO cuts through all the chaos, helping you capture more buyer leads, keep them engaged, and...
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Midwest Home M@tch: The Real Estate Referral Network For Closings w/ Anita Clinton
Social Selling Made Simple
These days, it’s harder than ever for marginalized buyers to break into the market. Prices are high, lending rules are tighter, and misinformation is everywhere. The path to homeownership can feel impossible. Agents aren’t off the hook either. With all the changes to buyer representation and compensation, agents are being asked to prove their value in every single deal, while trying to serve clients who need more help than ever. That’s where Midwest Home M@tch comes in. We built an AI-powered referral network that connects agents with pre-approved, ready-to-go buyers. Especially those...
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Stop Winging It: How to Win More Clients With Personality Data w/ Jay Groah
Social Selling Made Simple
In real estate, we’re expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates. Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it’s a liability. What if you could walk into every client meeting already knowing how to win them over? That’s exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client’s psychology...
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Crabs in a Barrel: The Mindset Keeping You From Earning More
Social Selling Made Simple
If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing. I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine. That “crabs in a barrel” mindset will keep you small, stuck, and exhausted. Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us...
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One License, Five Hustles: How I Made Real Estate Pay in Every Way
Social Selling Made Simple
A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right. If you’re a great agent, you’re doing way more than unlocking doors and writing offers. You’ve got skills that can help you stand out and stack your income. In today’s market, the old playbook won’t cut it. Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind. It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your...
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How to Use Gift Funds and Grants to Prove Your Value to Buyers
Social Selling Made Simple
In today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid. With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value. And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal? I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right...
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Reverse Down Payment Assistance: The Value Proposition No One Is Talking About
Social Selling Made Simple
Every agent is out here fighting for more listings, but what if the key to dominating your market isn’t just about pricing, marketing, or staging, but about money that’s already sitting on the table? What most agents overlook is that some listings come with built-in financial power: I’m talking about reverse down payment assistance. This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today’s market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer. In this...
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The Hottest New AI Tools Real Estate Agents Should Be Using w/ Katie Lance
Social Selling Made Simple
On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses. From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We’re only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses...
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LinkedIn + ChatGPT = Your Ultimate Real Estate Growth Hack w/ Deborrah Ashley
Social Selling Made Simple
Real estate pros, if you’re not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you’re leaving money on the table. It’s one of the best platforms to grow your brand, so why are so many agents still sleeping on it? Maybe it feels intimidating. Maybe you’re not sure what to say. But here’s the thing: thanks to AI, creating content and making the right connections has never been easier. And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities. Combining...
info_outlineIn today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers.
What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings!
Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures.
In this episode, I share the strategy real estate agents are sleeping on, and how to implement it in your own business.
Things You’ll Learn In This Episode
- The listing anointing
How can we win more sellers and buyers with down payment assistance?
- The ultimate client attraction strategy
How do we become so knowledgeable in down payment assistance that people flock to us?
- How to earn six-figures in real estate
Why are agents who are specializing in down payment assistance outearning everyone else?
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
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