Want More LinkedIn Leads? Here's How AI Can Make It Happen w/ Celeste Yamile
Release Date: 03/18/2025
The Modern Agent’s Advantage: Systems That Sell Homes While You Sleep w/ Dave Charest and Stephanie Alonso
Social Selling Made Simple
Most agents think marketing has gotten harder, that technology, AI, and algorithms have made everything too complicated. But the truth is, it’s never been easier to be a marketer and to actually get results. You can create video content without showing your face. You can automate your emails, SMS, and social posts in minutes. You can turn one idea into ten pieces of content that generate leads while you sleep. Yet most agents still struggle to grow; not because the tools are hard, but because they’re doing what everyone else is doing… or worse, doing the bare minimum. In today’s...
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Chicago REALTORS® Hall of Fame: What It Means to Me
Social Selling Made Simple
Real estate ain't just about buying and selling houses, it's about people. The families we help, the communities we build, the dreams we make possible through ownership. Anybody can chase closings. But being a REALTOR® means something deeper; it means showing up with integrity, protecting consumers, and building trust one deal, one class, one conversation at a time. And let's get one thing straight, mentorship isn't a Facebook post. It's not about being seen. Mentorship is a promise. It's about opening doors, not hoarding keys. It's not proximity, it's access. Don't just sit beside someone...
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How to Build a Retirement-Ready Real Estate Business with AI w/ Glennda Baker
Social Selling Made Simple
Most agents are a little freaked out by AI, but here’s the truth: it’s not here to replace the real estate professional. It’s here to replace inefficiency. For years, real estate has rewarded the agents who grind harder, not smarter. The ones who show up earlier, stay up later, and never stop hustling. But the next wave of top producers will be the ones who out-automate everyone else. When most agents hear “AI,” they think job loss. But what if it’s actually the key to something real estate’s never offered: predictable income and real financial freedom? What if it’s the missing...
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From Invisible to Irreplaceable: How to Stand Out in Today’s Real Estate Market w/ Knolly Williams
Social Selling Made Simple
“Secret agents don’t get found, and closed mouths don’t get fed.” It’s more than a catchphrase; it’s a survival strategy for today’s market. In an environment where inventory is scarce, clients are cautious, and other agents are everywhere, invisibility will keep you from earning more. If you aren’t proactively creating opportunities, asking for business, and showing up where consumers are, you’ll get overlooked every time. That’s why differentiation isn’t a luxury; it’s the core of winning in real estate right now. And the sharpest ways to position...
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The AI Playbook for Winning Buyer Loyalty in a Post-NAR Settlement World
Social Selling Made Simple
For a long time, buyer representation was an afterthought. Agents leaned on MLS commission notes, dodged tough conversations about compensation, and hoped clients would just go along. But after the NAR settlement, that safety net vanished. Now, if we can’t clearly show our value and lock in a signed buyer rep agreement, we’re at risk of losing clients, income, and even putting ourselves in a legal bind. Here’s the twist: AI isn’t just a cool extra. When we use it right, it can be our sharpest edge in this new reality. With ChatGPT, predictive analytics, and the right...
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The Rise of the Rookie: Why New Agents Are Outpacing Experienced Agents
Social Selling Made Simple
The real estate world has shifted, and whether we like it or not, there’s no going back. Too many agents are still treating the changes as an extinction event, but here’s the truth: if you adapt, we still have the opportunity we’ve had to grow market share in years. Since the settlement, more agents have entered the industry. That means more competition, but also more proof that complacency kills careers. The new agents are hungry, willing to try what others won’t, and most importantly, they’re not afraid to embrace tools like AI to move faster and smarter. I’ve been in...
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The Easiest Way to Sell New Homes Without Builder Headaches w/ Christian Calusa
Social Selling Made Simple
If you’ve ever tried selling new construction, you know it can be a total headache. Dropbox links everywhere, builder calls that never get answered, and brochures that are already outdated by the time they reach buyers. It’s frustrating for agents, builders, and buyers alike. So many agents just skip new construction altogether, leaving hundreds of thousands of dollars on the table. But what if new build listings were as easy to access as homes on the MLS? That’s where NEO comes in. NEO cuts through all the chaos, helping you capture more buyer leads, keep them engaged, and...
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Midwest Home M@tch: The Real Estate Referral Network For Closings w/ Anita Clinton
Social Selling Made Simple
These days, it’s harder than ever for marginalized buyers to break into the market. Prices are high, lending rules are tighter, and misinformation is everywhere. The path to homeownership can feel impossible. Agents aren’t off the hook either. With all the changes to buyer representation and compensation, agents are being asked to prove their value in every single deal, while trying to serve clients who need more help than ever. That’s where Midwest Home M@tch comes in. We built an AI-powered referral network that connects agents with pre-approved, ready-to-go buyers. Especially those...
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Stop Winging It: How to Win More Clients With Personality Data w/ Jay Groah
Social Selling Made Simple
In real estate, we’re expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates. Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it’s a liability. What if you could walk into every client meeting already knowing how to win them over? That’s exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client’s psychology...
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Crabs in a Barrel: The Mindset Keeping You From Earning More
Social Selling Made Simple
If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing. I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine. That “crabs in a barrel” mindset will keep you small, stuck, and exhausted. Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us...
info_outlinePosting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not.
No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of guesswork.
This is especially true for LinkedIn – the goldmine for real estate agents looking for leads. So many people struggle to make a splash on LinkedIn, but here’s a little secret: there's an easy way to crank up your following and engagement. Enter: ChatGPT.
How can AI transform your content game? How do we use ChatGPT to get more real estate leads on LinkedIn? In this episode, AI-assisted personal branding guru Celeste Yamile breaks down a simple, no-nonsense workflow that’ll have your LinkedIn popping off in no time.
With data you’re going to have the power and not think the algorithm hates you. -Celeste Yamile
Things You’ll Learn In This Episode
- Go from 0-20,000 followers without posting every day
Most social media experts tell us we need to post multiple times a day to get more engagement and impressions. Is there a less taxing way to grow?
- The best source of B2B leads
One of the best niches in real estate is employee-assisted housing programs. How can we use LinkedIn to get this in front of more companies who could benefit from them?
- Correlate your content to the outcomes you want
Instead of using generalized content strategies, how do we use our own analytics to create content that will actually appeal to our target market?
Guest Bio
Celeste Yamile is an AI-assisted personal branding expert dedicated to helping founders and professionals build smarter content strategies that lead to better engagement and more inbound leads. With a proven track record of working with top-tier clients from companies like Google, TEDx, and Apple, Celeste is passionate about empowering her clients to establish strong, compelling LinkedIn brands that attract top clients on autopilot. To work with Celeste, connect with her on LinkedIn.
Celeste’s ChatGPT Prompts
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Take a look at the data; what day of the week do I get the most engagement on average and show me in a chart:
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Take a look at the data; what day of the week do I get the most impressions on average and show me in a chart:
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Which posts had the most significant increase in followers during this period? Connect the date from "FOLLOWERS" to the date of posts in "TOP POSTS“. Include in the data the link to the top posts to show me in a table.
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
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