How to Use Gift Funds and Grants to Prove Your Value to Buyers
Release Date: 06/03/2025
Midwest Home M@tch: The Real Estate Referral Network For Closings w/ Anita Clinton
Social Selling Made Simple
These days, it’s harder than ever for marginalized buyers to break into the market. Prices are high, lending rules are tighter, and misinformation is everywhere. The path to homeownership can feel impossible. Agents aren’t off the hook either. With all the changes to buyer representation and compensation, agents are being asked to prove their value in every single deal, while trying to serve clients who need more help than ever. That’s where Midwest Home M@tch comes in. We built an AI-powered referral network that connects agents with pre-approved, ready-to-go buyers. Especially those...
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Stop Winging It: How to Win More Clients With Personality Data w/ Jay Groah
Social Selling Made Simple
In real estate, we’re expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates. Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it’s a liability. What if you could walk into every client meeting already knowing how to win them over? That’s exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client’s psychology...
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Crabs in a Barrel: The Mindset Keeping You From Earning More
Social Selling Made Simple
If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing. I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine. That “crabs in a barrel” mindset will keep you small, stuck, and exhausted. Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us...
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One License, Five Hustles: How I Made Real Estate Pay in Every Way
Social Selling Made Simple
A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right. If you’re a great agent, you’re doing way more than unlocking doors and writing offers. You’ve got skills that can help you stand out and stack your income. In today’s market, the old playbook won’t cut it. Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind. It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your...
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How to Use Gift Funds and Grants to Prove Your Value to Buyers
Social Selling Made Simple
In today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid. With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value. And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal? I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right...
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Reverse Down Payment Assistance: The Value Proposition No One Is Talking About
Social Selling Made Simple
Every agent is out here fighting for more listings, but what if the key to dominating your market isn’t just about pricing, marketing, or staging, but about money that’s already sitting on the table? What most agents overlook is that some listings come with built-in financial power: I’m talking about reverse down payment assistance. This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today’s market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer. In this...
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The Hottest New AI Tools Real Estate Agents Should Be Using w/ Katie Lance
Social Selling Made Simple
On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses. From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We’re only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses...
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LinkedIn + ChatGPT = Your Ultimate Real Estate Growth Hack w/ Deborrah Ashley
Social Selling Made Simple
Real estate pros, if you’re not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you’re leaving money on the table. It’s one of the best platforms to grow your brand, so why are so many agents still sleeping on it? Maybe it feels intimidating. Maybe you’re not sure what to say. But here’s the thing: thanks to AI, creating content and making the right connections has never been easier. And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities. Combining...
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Sell Homes and Originate Loans: How to Become a One-Stop-Shop Real Estate Pro w/ Teresa Grobecker
Social Selling Made Simple
It’s no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it’s clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production! Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link? Here’s the...
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Want More LinkedIn Leads? Here's How AI Can Make It Happen w/ Celeste Yamile
Social Selling Made Simple
Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not. No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of...
info_outlineIn today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid.
With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value.
And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal?
I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right now.
How do you implement this strategy? What questions do we have to ask in every buyer consultation?
In this episode, I’m unpacking the playbook real estate professionals are using to find hidden funds that support both the buyer’s bottom line and their own commission.
I share how top producers are creating win-win transactions and how you can do the same. no matter your market.
Things You’ll Learn In This Episode
- Value that pays
How do you justify your commission in a market where buyers are hesitant and sellers aren’t covering agent fees?
- The gift fund advantage
What kinds of gifted funds are out there, and how can you help buyers tap into them to cover costs you used to count on sellers for?
- Unlocking employer money
Are your buyers sitting on untapped cash from their workplace? How do we uncover employer-assisted housing benefits that make deals easier to close?
- Stack cash and secure the deal
What happens when you combine gift funds, employer programs, and down payment assistance?
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine.
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