How to Use Gift Funds and Grants to Prove Your Value to Buyers
Release Date: 06/03/2025
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info_outlineIn today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid.
With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value.
And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal?
I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right now.
How do you implement this strategy? What questions do we have to ask in every buyer consultation?
In this episode, I’m unpacking the playbook real estate professionals are using to find hidden funds that support both the buyer’s bottom line and their own commission.
I share how top producers are creating win-win transactions and how you can do the same. no matter your market.
Things You’ll Learn In This Episode
- Value that pays
How do you justify your commission in a market where buyers are hesitant and sellers aren’t covering agent fees?
- The gift fund advantage
What kinds of gifted funds are out there, and how can you help buyers tap into them to cover costs you used to count on sellers for?
- Unlocking employer money
Are your buyers sitting on untapped cash from their workplace? How do we uncover employer-assisted housing benefits that make deals easier to close?
- Stack cash and secure the deal
What happens when you combine gift funds, employer programs, and down payment assistance?
About Your Host
Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.
She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine.
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