Social Studies Show: Episode 12- SIA Inclusion Panel

This session will examine the importance of creating content that reflects and connects with diverse communities and how to build stronger connections through content. Moderator: Stan Evans, Stan Evans Photography and Social Studies Show Evans is a portrait photographer that has a deep passion for lifestyle, athletic and motorized imagery. He also directs and shoots video to tell a complete story. He hosts a podcast called Social Studies Show that explores the relationship between advertising and activism, and also learns how people are going about marketing with accountability, multiculturalism, and environmentalism in mind. Evans’ insights and experience will be invaluable in bringing more diversity to the winter outdoor community and building a bigger table for everyone – Women, Black, Latino, Asian, LGBTQ+, Adaptive, Transgender – together we hope to open the door a little wider for everyone and share the joy. Panelists: Virgil Abloh, Founder and Creative Director, Off-White Time magazine as one of the 100 most influential people in the world in 2018. He is known for bridging the worlds of hip hop and high fashion with his inter-disciplinary practice. Virgil is an American designer, entrepreneur, and DJ who has been the artistic director of Louis Vuitton's menswear collection since March 2018. Abloh is also the founder and Creative Director of the Milan-based label Off-White, Jason Brown - VP Marketing, Foot Locker, Kid’s Foot Locker, Foot Locker Women A thought-leader, mentor and innovator in the sports and entertainment marketing space, Jason Brown currently serves as Vice President of Marketing for Foot Locker, Kids Foot Locker, Lady Foot Locker. Having first joined Foot Locker, Inc. in February 2018, his focus is on directing and guiding all marketing efforts for the divisions and upholding the Company’s mission to inspire and empower youth culture. He began his career over 15 years ago, during which he led in various roles at Fox Sports, NBC Sports and PepsiCo, where he earned the Charles ‘Professor X’ Xavier Collaboration award in 2017. Reflected through all of his work, he is passionate about serving and uplifting young people to help ensure future generations are on a path of least resistance forward. Karin Kildow - Head of Social Media at Beyond Meat/Uninterrupted & Founder of Content Capital Karin has spent her career focused on helping professional athletes and mission-based brands leverage their social platforms to change the world and impact the causes they care about. Over the last 10 years, she has created social strategies for brands including Beyond Meat, UNINTERRUPTED/ The Springhill Company, More Than A Vote, HBO's The Shop, NFL, and Red Bull. Additionally, she consults personally with DeAndre Hopkins, Lindsey Vonn, PK Subban, and more to help them drive impact, representation, and inclusion across their large networks. She is a proven leader in the digital sports industry receiving numerous Webby and Shorty nominations including Best Diversity and Inclusion Campaign, Best Social Activism Campaign, and Best Social Presence in Sports.