Social Studies Show: Episode 28- Fred Sands IV
Release Date: 09/18/2023
Social Studies Show's podcast
Welcome to The Social Studies Show, where we dive deep into the intersection of advertising, culture, and creative careers. Today’s guest is Jason Brown—a visionary marketing executive, cultural curator, and champion for the next generation. With over two decades of experience at the crossroads of sports, media, entertainment, and technology, Jason has become an expert of innovation and cultural relevance. From leading marketing for iconic brands like Foot Locker, PepsiCo, and NTWRK, to guiding creators and legacy companies through his consultancy, JBRC Strategic, Jason’s influence is...
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On this episode of the Social Studies Show! Today, we’re thrilled to introduce David Mesfin - a visionary Creative Director at Innocean, specializing in automotive campaigns for Genesis, Hyundai, and Kia. With over 15 years of expertise, he has orchestrated award-winning campaigns for major events like the Super Bowl, FIFA, and the NFL, launched global brands, and directed the acclaimed documentary Wade in the Water, a powerful exploration of Black surf culture that has earned worldwide recognition and distribution deals with Amazon, PBS and Comcast generating 163 million media...
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This episode of the Social Studies Show offers a behind-the-scenes look with Photographer / Director - Stan Evans and the real-world challenges of executing high-stakes billboard campaigns and video productions. In a field crowded with photo coaching programs and online resources, the show stands out by focusing on practical lessons and personal stories relatable to creative professionals. The episode covers key aspects like pre-production, where careful preparation and balancing brand guidelines with creativity are essential. It explores the sacrifices often required to meet tight deadlines,...
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Welcome to another exciting episode of the Social Studies show! Today, we are thrilled to introduce our special guest, Fred Sands IV, an exceptionally talented Art Director and Graphic Designer hailing from the vibrant city of New York. Fred Sands, IV has an impressive background, having served as the Design & Production Coordinator at PAPER Magazine, where he honed his creative skills to perfection. But Fred's creative journey doesn't stop there. His personal work is deeply rooted in nostalgia and culture, and his primary objective is to craft designs that seamlessly blend innovation with...
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In this episode, we're thrilled to introduce you to Reggie Casagrande, an integrated marketing powerhouse whose expertise in brand development, strategy, and digital communications is nothing short of awe-inspiring. With over a decade of experience under her belt, Reggie has carved a unique path in the industry, leaving an indelible mark on culture, entertainment, and sports marketing. What sets Reggie apart is her incredible ability to breathe life into brands, effortlessly connecting them to the very essence of society. Her journey was sparked by a peripatetic childhood, growing up as a...
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The second part of Amy V. Cooper's dives into the details of the photography business. She gives a window to the perspective of creatives looking to get their work out to brands as well as working through the ethics of finding the right clients and partners. Amy brings over 25 years of experience in the photography industry to the show. She presents compelling insights in an effort to share her knowledge as well as invigorate thought on how the creative industry can improve. She has worked as a photographer agent, advertising agency art buyer, and entertainment & magazine...
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On this episode of the Social Studies Show we have AMY V. Cooper. Amy is a photography consultant, creative business mentor, marketing strategist, thought partner, and mindset coach with over 25 years of experience in the photography industry. She has worked as a photographer agent, advertising agency art buyer, and entertainment & magazine photo editor. Amy has hired photographers to shoot campaigns for companies like UPS, Microsoft, and Coca-Cola. She’s represented and created winning bids for artists with brands like Mary Kay, Netflix and Disney. She specializes in supporting artists...
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On this episode of the Social Studies Show we have Samira Jackson - Account Executive at Art Machine in Hollywood, - Samira has made her way through the ranks working on award winning campaigns Like BlackKKKLansman with Gravillis and taking insights from Spike Lee. On her rise in the entertainment industry she navigated the career path at Leroy and Rose, Cold Open and Ignition. Positivity and culture are prominent themes of her personality whether she is traveling abroad or mentoring the next generation. Samira’s episode is a deep dive of her navigation of the entertainment...
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On this episode of the Social Studies Show we have Toby Kaufmann - The Creative Director of the Facebook App. She is also the Creative Director of Pur·suit, a digital archive and deck of playing cards re-imagining Catherine Opie’s seminal work from the 90’s, in collaboration with artist Naima Green. In 2020, she curated a show of Naima’s work at Fotografiska in NYC. Before she moved west for Facebook, Toby was the Executive Director of Photography for Refinery29 where she led the brand's photographic vision and expanded video storytelling. She also served as Vice President of The...
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Keith Hodges' journey to fitness was an unusual one . He got his start by experimenting on himself and transitioned to working with weight loss clients. In this episode of the Social Studies Show he talks about the effects of advertising health within diverse communities and bringing that process to action through procedure in unique training methods. A graduate of Indiana University’s School of Kinesiology. Specializing in Functional Strength and Conditioning, Loaded Movement Training, Hypertrophy, Nutrition, Corrective Exercise and Pre/Postnatal Fitness. As his love for fitness increased...
info_outlineWelcome to another exciting episode of the Social Studies show! Today, we are thrilled to introduce our special guest, Fred Sands IV, an exceptionally talented Art Director and Graphic Designer hailing from the vibrant city of New York. Fred Sands, IV has an impressive background, having served as the Design & Production Coordinator at PAPER Magazine, where he honed his creative skills to perfection. But Fred's creative journey doesn't stop there. His personal work is deeply rooted in nostalgia and culture, and his primary objective is to craft designs that seamlessly blend innovation with a sense of familiarity. With a remarkable decade of experience in the fields of freelance artistry and graphic design within the production and media industry, Fred boasts an impressive clientele that includes big names like Netflix, Jada Pinkett-Smith, Allyson Felix, MTV, Issa Rae Productions, SKYY® Vodka, and many more. His work isn't just about aesthetics; it's about pushing boundaries, revolutionizing digital storytelling, and forging partnerships with brands that aim to establish a groundbreaking voice through design. Fred Sands, IV's creative prowess has not gone unnoticed. He's a recipient of the Muse Creative Awards in 2021, winning the prestigious Best Magazine Cover Series in Advertising for his outstanding work. Additionally, he clinched the Platinum Winner title for his exceptional art direction and design in PAPER's Black History Month Covers, featuring prominent figures like Lena Waithe and the casts of Boomerang and Twenties on BET. So, get ready to dive deep into the world of art, design, and creativity as we explore the innovative and inspiring journey of Fred Sands, IV, on today's episode of the Social Studies show. WWW.SOCIALSTUDIESSHOW.COM SEE FRED'S WORK AT - http://ivourth.com/home