Social Studies Show: Episode 20- Terence Lester
Release Date: 02/25/2023
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Welcome to The Social Studies Show, where we dive deep into the intersection of advertising, culture, and creative careers. Today’s guest is Jason Brown—a visionary marketing executive, cultural curator, and champion for the next generation. With over two decades of experience at the crossroads of sports, media, entertainment, and technology, Jason has become an expert of innovation and cultural relevance. From leading marketing for iconic brands like Foot Locker, PepsiCo, and NTWRK, to guiding creators and legacy companies through his consultancy, JBRC Strategic, Jason’s influence is...
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On this episode of the Social Studies Show! Today, we’re thrilled to introduce David Mesfin - a visionary Creative Director at Innocean, specializing in automotive campaigns for Genesis, Hyundai, and Kia. With over 15 years of expertise, he has orchestrated award-winning campaigns for major events like the Super Bowl, FIFA, and the NFL, launched global brands, and directed the acclaimed documentary Wade in the Water, a powerful exploration of Black surf culture that has earned worldwide recognition and distribution deals with Amazon, PBS and Comcast generating 163 million media...
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This episode of the Social Studies Show offers a behind-the-scenes look with Photographer / Director - Stan Evans and the real-world challenges of executing high-stakes billboard campaigns and video productions. In a field crowded with photo coaching programs and online resources, the show stands out by focusing on practical lessons and personal stories relatable to creative professionals. The episode covers key aspects like pre-production, where careful preparation and balancing brand guidelines with creativity are essential. It explores the sacrifices often required to meet tight deadlines,...
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Welcome to another exciting episode of the Social Studies show! Today, we are thrilled to introduce our special guest, Fred Sands IV, an exceptionally talented Art Director and Graphic Designer hailing from the vibrant city of New York. Fred Sands, IV has an impressive background, having served as the Design & Production Coordinator at PAPER Magazine, where he honed his creative skills to perfection. But Fred's creative journey doesn't stop there. His personal work is deeply rooted in nostalgia and culture, and his primary objective is to craft designs that seamlessly blend innovation with...
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In this episode, we're thrilled to introduce you to Reggie Casagrande, an integrated marketing powerhouse whose expertise in brand development, strategy, and digital communications is nothing short of awe-inspiring. With over a decade of experience under her belt, Reggie has carved a unique path in the industry, leaving an indelible mark on culture, entertainment, and sports marketing. What sets Reggie apart is her incredible ability to breathe life into brands, effortlessly connecting them to the very essence of society. Her journey was sparked by a peripatetic childhood, growing up as a...
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The second part of Amy V. Cooper's dives into the details of the photography business. She gives a window to the perspective of creatives looking to get their work out to brands as well as working through the ethics of finding the right clients and partners. Amy brings over 25 years of experience in the photography industry to the show. She presents compelling insights in an effort to share her knowledge as well as invigorate thought on how the creative industry can improve. She has worked as a photographer agent, advertising agency art buyer, and entertainment & magazine...
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On this episode of the Social Studies Show we have AMY V. Cooper. Amy is a photography consultant, creative business mentor, marketing strategist, thought partner, and mindset coach with over 25 years of experience in the photography industry. She has worked as a photographer agent, advertising agency art buyer, and entertainment & magazine photo editor. Amy has hired photographers to shoot campaigns for companies like UPS, Microsoft, and Coca-Cola. She’s represented and created winning bids for artists with brands like Mary Kay, Netflix and Disney. She specializes in supporting artists...
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On this episode of the Social Studies Show we have Samira Jackson - Account Executive at Art Machine in Hollywood, - Samira has made her way through the ranks working on award winning campaigns Like BlackKKKLansman with Gravillis and taking insights from Spike Lee. On her rise in the entertainment industry she navigated the career path at Leroy and Rose, Cold Open and Ignition. Positivity and culture are prominent themes of her personality whether she is traveling abroad or mentoring the next generation. Samira’s episode is a deep dive of her navigation of the entertainment...
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On this episode of the Social Studies Show we have Toby Kaufmann - The Creative Director of the Facebook App. She is also the Creative Director of Pur·suit, a digital archive and deck of playing cards re-imagining Catherine Opie’s seminal work from the 90’s, in collaboration with artist Naima Green. In 2020, she curated a show of Naima’s work at Fotografiska in NYC. Before she moved west for Facebook, Toby was the Executive Director of Photography for Refinery29 where she led the brand's photographic vision and expanded video storytelling. She also served as Vice President of The...
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Keith Hodges' journey to fitness was an unusual one . He got his start by experimenting on himself and transitioned to working with weight loss clients. In this episode of the Social Studies Show he talks about the effects of advertising health within diverse communities and bringing that process to action through procedure in unique training methods. A graduate of Indiana University’s School of Kinesiology. Specializing in Functional Strength and Conditioning, Loaded Movement Training, Hypertrophy, Nutrition, Corrective Exercise and Pre/Postnatal Fitness. As his love for fitness increased...
info_outlineTerence Lester is a storyteller, public scholar, speaker, community activist, and author who is the founder and Executive Director at Love Beyond Walls a nonprofit organization focused on raising poverty and homelessness awareness and community mobilization. He’s known for nationwide campaigns that bring awareness to homelessness, poverty, and economic inequality. His awareness campaigns have been featured on MLK50, CNN, Good Morning America, CNN, Essence Magazine, TEDx, TVONE, Creative Mornings, USA Today, NBC, Southern Christian Leadership Conference (SCLC) National Magazine, and NBCNews, as well as AJC, Black Enterprise, Rolling Out, and Upworthy. These campaigns have been viewed by millions of people worldwide. Three ideals drive Terence: (1) anyone can make a difference, (2) we don’t live forever, (3) and it’s worth dedicating one’s life to making sure no one feels invisible. In 2016, Terence led the March against Poverty 2016, where he walked from Atlanta, GA, (the SCLC Headquarters) to the White House (over 800 miles) to bring attention to homelessness in the U.S. Terence led the 2018 March against Poverty as he walked from Atlanta to Memphis (386 miles). He finished the march and spoke at the historic Lorraine Motel for the 50th anniversary of MLK’s assassination. In 2019, Terence opened Dignity Museum, the first museum in the U.S. to represent the homeless—out of a shipping container. Terence has delivered countless sermons and speeches at conferences, churches, schools, corporate settings, classrooms, and several unique spaces, including the Martin Luther King Jr Memorial in Washington, DC, the King Center for Nonviolent Social Change, Center for Civil and Human Rights, CCDA, Radio One’s Praise in the Park, Morehouse College, Alabama University, and Paine College. He has spoken on the same platform as many other civil rights activists, such as Dr. Bernice King, Roland Martin, Gina Belafonte, Dr. Vonnetta West, Carlos Rodriguez, Dr. Beverly Daniel Tatum, Dr. Michael Eric Dyson, and Tamika D. Mallory. Terence’s personal approach combines storytelling and digital media to help illustrate social justice issues with practical strategies to solving these ailments. He holds an associate degree in Media Production (2005), a B.A. in Pastoral Leadership (2008), a Master of Education in Counseling (2010), a Master of Arts in Theological Studies (2012). He is currently a Ph.D. Candidate at Union Institute and University with a concentration in Public Policy and Social Change. He has served on several ministerial staffs and has authored seven books and three traditionally published works including: I See You: How Love Opens Our Eyes to Invisible People, When We Stand: The Power of Seeking Justice Together, and his forthcoming book, All God’s Children: How Confronting Buried History Can Build Racial Solidarity, all with InterVarsity Press. He also has a children’s book coming out with IVP Kids that he co-authored with his fourteen-year- old daughter, Zion Lester, which deals with homelessness, belonging, inclusion, and encouraging children to serve others with empathy and compassion. Terence has also received numerous awards for his community activism, including: being named one of Atlanta’s top 500 leaders by Atlanta Magazine, being named one of Coca-Cola’s History Shakers, receiving the National Urban League Humanitarian Award, Brawny Giant’ Award, the American Express NextGen Award, the SCLC Social Advocacy Award, Atlanta Voice’s 50 under 50, the True to Atlanta Award presented by the Atlanta Hawks, Fulton County Schools Service Award, and Plywood People’s Innovator Award. Terence happily married to his best friend, Cecilia Lester, and they have two amazing children, Zion Joy and Terence II.