SoTellUs Time
Turn the “summer slump” into a season of strategic wins! In this episode of SoTellUs Time, Trevor Howard and Troy Howard share two powerhouse strategies—High-ROI Projects with Clear Timelines and Intentional Break Techniques—that will help you maximize productivity, recharge your team, and set the stage for a blockbuster Q4. Whether you’re a solopreneur, small business owner, or leading a larger organization, these actionable tactics will keep you ahead of the curve all summer long. 🔗 Watch More from SoTellUs Time ► Subscribe: ► Visit Our Website: ► Follow on LinkedIn: ...
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Maximize your profitability, protect your team’s morale, and build a sustainable service business by learning to screen out toxic clients early. In this in-depth training session, Trevor & Troy Howard dive into real-world examples, proven processes, and exact scripts you can use today to safeguard your agency, freelance career, or consulting practice. ⏱️ Timestamps 0:00 – Intro: Why Every Dollar Matters 2:05 – Section 1: The True Cost of Bad-Fit Clients 2:10 • Financial Impact: scope creep, late payments, wasted hours 4:30 • Emotional Toll: stress, burnout, team morale 6:15...
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Unlock the secrets to keeping your top talent on your team—even in today’s cutthroat job market. In this jam-packed episode of SoTellUs Time, Trevor and Troy Howard dive deep into proven, actionable retention strategies that cost far less than recruiting replacements. Learn how to craft an onboarding journey that wows, build clear paths for career growth, foster a culture of recognition, support employee well-being, and leverage stay interviews to catch issues before they become exits. 🔔 Subscribe & Ring the Bell Never miss an episode! Subscribe to SoTellUs Time: 📱 Connect with...
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In this episode of SoTellUs Time, Trevor and Troy Howard break down what smart entrepreneurs do when business gets quiet — and how YOU can turn any slow season into a launchpad for long-term success. 💥 🔥 Watch now to discover: 00:00 - Intro: Why Slow Seasons Happen to Every Business 02:00 - Shift Your Mindset: Slowness Isn’t Failure 05:00 - Optimize Internal Operations for Scalability 10:00 - Boost Your Marketing Strategy & Online Presence 16:00 - Strengthen Customer & Business Relationships 18:00 - Invest in Yourself as a Business Owner 20:00 - Final Thoughts + Power Move to...
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Is your website still telling the story of the business you were three years ago? In this episode of SoTellUs Time, Trevor Howard and Troy Howard dive into the signs that it’s time for a brand refresh—and how you can update your image without blowing your budget. Whether you’re a solopreneur, small‐business owner, or marketing manager, you’ll learn practical tips to make a powerful first impression and keep your brand ahead of the curve. 📌 What You’ll Learn Why Your Website Might Be Hurting Your Business: Discover how outdated branding, clunky design trends, and technical...
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Are you exhausted from constantly wearing too many hats in your business? Tired of burnout and bottlenecks holding you back? It's time to STOP doing it all and START defining your role clearly as the owner and CEO! 🚀 In this MUST-WATCH episode of SoTellUs Time, we're diving deep into how to create a powerful and effective job description for yourself as a business owner, transforming chaos into clarity, and setting you up for explosive growth! If you've ever felt stuck, overwhelmed, or unsure of your real role, this episode will revolutionize the way you lead your company. 🔥 ✅ WHAT...
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🎯 In this episode of SoTellUs Time, Trevor and Troy Howard reveal why the first 5 minutes of ANY interaction can make or break your business. Whether it's on the phone, in person, or online—first impressions set the tone for trust, confidence, and sales. 📲 This is the ultimate playbook for entrepreneurs, business owners, and customer service teams who want to stand out, win trust instantly, and never lose a client due to a rocky start again. 🎧 EPISODE BREAKDOWN ✅ Intro (00:00 - 02:00) We kick things off by asking the critical question: Why do some businesses win in the first 5...
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🎙️ Running a Business with Family or Friends: How to Keep It Professional and Peaceful | SoTellUs Time Podcast Thinking about starting a business with your spouse, sibling, or best friend? Or maybe you’re already deep into building an empire with family and finding it hard to keep things professional? In this episode of SoTellUs Time, we’re diving into the real talk about running a business with family or friends—the pros, the cons, and the proven strategies we’ve used to stay strong in both business and relationships for over 25 years. We’ll share personal insights, practical...
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Want to attract more customers, close more sales, and create new business opportunities? It all starts with YOUR personal brand. In this video, we reveal step-by-step how to build a powerful personal brand that creates trust, authority, and consistent growth for your business—without burning yourself out. Whether you're a small business owner, entrepreneur, coach, or content creator, this personal branding guide will help you stand out in your industry, connect with your audience on a deeper level, and drive real revenue. ⏱️ Timestamps 0:00 Intro — Why Personal Branding is Key in 2025...
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🚀 Are you a business owner, entrepreneur, or marketer looking to create more content in less time—without sacrificing quality? In this video, we dive into how businesses can use AI for content creation to save time, improve marketing, and scale operations efficiently in 2025. Learn how to use AI tools like ChatGPT, Canva AI, Jasper, Copy.ai, Midjourney, Runway, and Descript to create blogs, social media posts, videos, graphics, emails, ad copy, landing pages, and more. 🎯 What This Video Covers Whether you're a small business owner, startup founder, or running a marketing agency, this...
info_outlinePodcast Episode: Investing in Your Team | Employee Compensation, Recognition & Retention Strategies
🎙️ Welcome to "SoTellUs Time" – the podcast that empowers business owners, entrepreneurs, and leaders with actionable strategies for growth and success. In this episode, we’re diving deep into "Investing in Your Team" – a critical yet often overlooked aspect of building a thriving business. 🚀
What You’ll Learn in This Episode:
Discover the transformative power of employee recognition and its impact on your organization. We’ll cover practical strategies for:
- Structuring year-end bonuses to reward performance.
- Understanding the ROI of profit-sharing programs.
- Setting up salary increases to retain top talent.
If you’re ready to improve productivity, enhance employee retention, and boost your business’s bottom line, this episode is for you!
Key Topics Discussed:
1. Why Employee Compensation Matters
💡 The Big Picture: Employee satisfaction is the backbone of productivity, retention, and brand reputation. Employees who feel fairly compensated are 1.3 times more likely to remain loyal to their employer.
2. Year-End Bonuses: Immediate Recognition and Motivation
✅ Definition: One-time payments to acknowledge employees’ contributions over the year.
Pros:
- Boosts morale and recognizes efforts.
- Strengthens alignment with company goals.
⚠️ Cons:
- Can create a sense of entitlement if not managed properly.
- Budget constraints can pose challenges for small businesses.
🎯 Best Practices:
- Define transparent criteria for bonuses.
- Clearly communicate the purpose and value to your team.
3. Profit Sharing: Aligning Goals with Company Success
💰 What is Profit Sharing?
A system where employees share in the company’s profits, fostering a collaborative, team-driven culture.
🌟 Benefits:
- Encourages alignment between employee and company goals.
- Drives motivation by linking rewards to company performance.
📌 How to Implement Profit Sharing:
- Define formulas (e.g., percentage of profits or tiered distribution).
- Set clear guidelines for eligibility and timelines.
- Transparently communicate profit performance.
4. Salary Increases: Building Long-Term Loyalty
📈 The Importance of Competitive Pay:
Offering competitive salaries is essential for retaining top talent and attracting skilled candidates.
🗓️ When to Give Raises:
- During annual performance reviews.
- Upon achieving key milestones, certifications, or outstanding achievements.
💡 Tips for Balancing Raises and Growth:
- Budget effectively to sustain raises without harming profitability.
- Set realistic expectations with employees to maintain trust.
5. Balancing All Three Approaches
Customizing Compensation for Your Business:
- Small Businesses: Focus on year-end bonuses or selective raises.
- Medium to Large Enterprises: Implement a blend of bonuses, profit sharing, and raises for a robust compensation program.
✅ Pro Tip: Monetary rewards are just one part of the equation. Build a culture of appreciation with regular recognition and open communication.
6. Overcoming Challenges in Employee Compensation
Every business faces hurdles when it comes to employee compensation. We’ll share proven strategies to:
- Manage employee expectations.
- Navigate economic downturns while maintaining trust and morale.
- Communicate clearly to prevent misunderstandings.
7. Homework for Business Owners
📋 Take Action Today:
- Audit Your Finances: Identify your capacity for bonuses, profit-sharing, or salary increases.
- Set a Plan: Determine which compensation strategy aligns with your goals and resources.
- Communicate Transparently: Foster trust by keeping employees informed and engaged.
💡 Pro Tip: Seek feedback from your employees to ensure the programs resonate and inspire motivation.
Why This Matters
Investing in your team isn’t just about increasing paychecks—it’s about creating a workplace where employees feel valued, motivated, and aligned with your company’s vision. By implementing these strategies, you’ll build loyalty, reduce turnover, and position your business for long-term success.
🔗 Resources & Links Mentioned in the Episode:
- Employee Retention Tips: Building a Loyal Team
- The Ultimate Guide to Profit Sharing
- How to Budget for Salary Increases
Follow Us for More Insights:
✅ Subscribe to SoTellUs Time on YouTube for weekly episodes packed with actionable business strategies.
✅ Don’t forget to like, comment, and share this episode if you found it valuable!
📲 Connect With Us on Social Media:
📌 Hashtags to Help You Find This Episode:
#EmployeeRecognition #TeamInvestments #BusinessGrowth #EmployeeBonuses #ProfitSharing #SalaryIncreases #EmployeeRetention #LeadershipTips #SmallBusinessSuccess #TeamBuilding #BusinessStrategies
🎧 Tune In Now: Transform your approach to employee compensation and start building a more motivated, loyal, and productive team today!
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