Ridiculously Easy to Do Business with – David Avrin on Speaking, Fees, and Getting the Gigs
Release Date: 09/03/2025
Speaking Business podcast
In this episode of the Speaking Business Podcast, Maria is joined by Simone Vincenzi, sales consultant, speaker, co-founder of GTeX and co-founder of the Speaker Awards. Simone shares how he built his speaking career by creating his own stages when none were available, starting with weekly events that became his training ground. He talks candidly about how necessity has shaped his business model, from live events to webinars, and why webinars are one of the closest things a speaker can get to a live speaking gig. You’ll hear why webinars are not just a marketing tactic but a core speaking...
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Most speakers focus on what to say and how to say it. But what about the state you're in when you say it? Jayne Storey has spent decades working with elite performers—Olympians, Formula 1 drivers, senior leaders operating under intense pressure. What she's learned might surprise you: peak performance doesn't come from pushing harder. It comes from getting quiet. In this conversation, Jayne shares why flow is something you receive, not achieve, and how a simple daily practice can change the way you show up on stage. We talk about her journey from painfully shy to speaking in front of rooms...
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In this episode, I sit down with the wonderful Freddie Ravel, the internationally acclaimed keynote maestro who has performed with icons like Madonna, Prince, Carlos Santana and Earth, Wind & Fire. Freddie blends music with leadership, communication and human connection in a way that few can. He shares how his multicultural musical upbringing, his time with legends, and his long-standing practice of building bridges through music now shape his global work as a speaker. We explore why listening is the hidden superpower, how music can dissolve cultural friction in international teams, and...
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In this episode, I’m joined by Certified Speaking Professional David Newman, author of Do it! Selling, Do it! Speaking, and Do it! Marketing. He has just published a new book titled Market Eminence. In our chat we get into the real commercial challenges speakers face today: obscurity, relevance, perceived expertise and why some speakers get three times the fee despite not being three times better. David breaks down why visibility, respect and brand preference matter more than ever, how to stop paying “obscurity tax”, and why your language, responsiveness and reinvention...
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From transforming Porsche and BMW to rowing across oceans, Kevin Gaskell has led a life packed with achievement. In this episode, he shares how he turned his boardroom experience into a thriving speaking career. Kevin talks about finding his niche, building his team, staying energised, and crafting stories that audiences remember. He also reveals the importance of preparation, humility, and humour in delivering real value to clients. A must-listen for anyone who wants to build a world-class speaking business grounded in authenticity, professionalism, and passion.
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In this inspiring episode, I’m joined by Dr. Laura Penn, international keynote speaker, four-time TEDx speaker, and founder of the Leadership Speaking School in Switzerland. Laura believes that speaking is a performing art, one that requires craft, discipline, and heart. She shares how the world’s best speakers approach their work like artists, creating every talk with intention and soul. From building rituals around preparation to rehearsing like a dancer or musician, Laura lifts the curtain on what it takes to deliver a talk that connects deeply with your audience. If you’ve ever...
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What really makes a speaker bookable today? In this conversation with Monique Sar, President of BNC Speakers, we dive behind the scenes of how a boutique bureau works and what event organisers are really looking for. Monique shares why the gap between personal branding and content strategy can hold speakers back, and how building a strong online presence supports bureau representation and live bookings. We also discuss the role of relationships, how to make yourself more memorable, and the importance of solving problems rather than just delivering a talk. Monique explains the bureau’s...
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This week on Speaking Business Podcast I’m joined by David Avrin, one of the most in-demand customer experience speakers on the circuit. David shares how he went from theatre and radio to building a global speaking business, why “good enough no longer is,” and what it really takes to become ridiculously easy to do business with. We talk about the shift from marketing to customer experience, how speakers can raise their fees, the danger of being passive, and why speaking is not the business—getting the gigs is. Packed with practical advice and straight-talking insights, this is an...
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What do Ellen, the Oscars, and your next keynote have in common? According to Emmy Award-winning comedy writer Beth Sherman, plenty. In this episode, Beth shares what years in TV comedy taught her about connection, timing, and truth, and how those same tools help speakers win over audiences and get booked again and again. We talk about moving from Hollywood to the UK stage, how to use humour without losing credibility, and why being funny isn’t about punchlines - it’s about being real. If you're ready to add more impact (and laughter) to your talks, this is one not to miss.
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What does it take to stay relevant, speak with heart, and connect deeply with your audience? In this episode, Felicity Ashley shares her journey from serious illness to becoming a sought-after speaker on resilience and wellbeing. We talk about how she keeps her message fresh, the power of honesty on stage, and why speaking isn't about being the hero—it's about being human. She also explains how her background in marketing gives her an edge and how her book, Stronger Than the Storm, helped shape her brand and her business. A powerful reminder that connection trumps performance, and real...
info_outlineThis week on Speaking Business Podcast I’m joined by David Avrin, one of the most in-demand customer experience speakers on the circuit. David shares how he went from theatre and radio to building a global speaking business, why “good enough no longer is,” and what it really takes to become ridiculously easy to do business with. We talk about the shift from marketing to customer experience, how speakers can raise their fees, the danger of being passive, and why speaking is not the business—getting the gigs is. Packed with practical advice and straight-talking insights, this is an episode that every speaker who wants more bookings (and bigger fees) needs to hear.