Starting to know

Starting to know

Most experts think the formula is simple: Get better. Work harder. Build more credentials. Then opportunity will come. But that is not how the market works. In this episode, I sit down with Cam Beaudoin to unpack why highly qualified people often stay invisible while less qualified people get picked, booked, and paid. We break down the real gap between competence and opportunity: visibility.  shares why expertise alone does not get you chosen, how event planners and buyers actually evaluate people, where credibility ends, and visibility begins, and what makes someone commercially...

Starting to know

Most bad decisions don’t happen because you don’t know better. They happen because something interferes, and it feels like you. In this episode of Starting to Know, we break down why smart people make bad decisions: why people make choices that cost them money, relationships, and years… even when they’re capable, experienced, and “thinking it through.” My guest, Ajita Shah, has spent decades working with people on the hidden patterns behind decision-making. We translate what she sees into practical, observable mechanisms, and then we build a simple calibration method you can use...

Starting to know

Followers don’t pay you. A _xxxxxx_ does. This episode is for anyone who’s posting consistently, getting likes, building an audience… and still seeing $0. We go deep on the uncomfortable truth: attention is cheap, commitment is expensive. So what actually makes people buy? Inside: The biggest lie creators believe about followers The real reason people don’t pay (even when they like you) The 3–5 step conversion machine that reliably creates sales What sells more reliably: a $20 book or a $2,000 service? Content vs outreach: which one makes money faster The exact outreach script you...

Starting to know

From Welfare Housing to $20M Empire: The Mr. Wraptors Story No One Tells. Russian immigrant. Welfare housing. 21 failed businesses. Now running 15+ locations across multiple countries with over 100 employees. Stas (Mr. Wraptors) reveals what it actually took to build a multi-million dollar automotive empire - including the December moment that nearly destroyed everything, why he got physically sick after buying his first Lamborghini, and the brutal partnership lessons that cost him millions. This isn't motivational fluff. It's the raw truth about: Why fear is the only real enemy The "Phoenix...

Starting to know

What if everything you know about Canadian immigration is only half the truth? In this explosive episode, I sit down with Sumit Jain, one of Canada’s most trusted immigration professionals, to uncover the real game behind PR, study visas, work permits, and why most people fail—not because of paperwork, but because of bad advice. Whether you're planning to move, already in Canada, or stuck in limbo, this conversation will change how you think about immigration forever.

Starting to know

is a successful entrepreneur, business leader, and best-selling business author. Catherine founded BluEra, a Profit 500 executive search and team transformation company. As a top 200 growing company in Canada, top 10 in Alberta, and best workplace, BluEra was a shining example of the Awakened Company System in action. With the sale of BluEra to DHR, Catherine now focuses on awakening the fire within organizations through Strategy with Soul consulting as founder and CEO of The Awakened Company. In 2022, Catherine was identified as one of the top 10 innovative CEOs revamping...

Starting to know

Cory O'Daniel is the CEO and Co-Founder at Massdriver, a company that helps to improve the developer experience of cloud operations, offering self-service capabilities along with governance and guardrails to developers. A seasoned expert in DevTools, SRE, and platform engineering, Cory has built startups and managed cloud operations for over 20 years. Cory is also the creator of Bonny, an Elixir-based Kubernetes operator framework. Everyone, from Systems Engineers to SaaS founders, from CTOs and CEOs to VCs, needs to hear...

Starting to know

Chris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of . With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex...

Starting to know

Nick Jordan is the Founder of Narrative, a company dedicated to transforming data commerce and guiding businesses in systematically creating and selling data. Helping them use transformative technology to remove roadblocks has been Nick’s focus ever since. Before founding Narrative, Nick also served as the Senior Vice President of Product and Strategy of Tapad, an advertising and marketing company. He contributed to the development of Tapad from being a media company to becoming a data and technology licensing business. Narrative- Ishu Singh-  

Starting to know

Jill Dow is the CEO at York and Chapel, a digital house which grew into a full-service marketing and branding agency in the past twenty years. In 2018, Jill became Executive Vice President at York & Chapel. She is in charge of developing brand strategies, running business operations, and growing the agency before becoming the CEO in 2019. York and Chapel- Ishu Singh-