#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition
Release Date: 02/14/2024
#114. Building a Brand That Competes: The Power of Strategy and Data with Eleanor Beaton
Build an Obsession Brand
You are not your business, but you do owe it your leadership. In this episode, I’m joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to separating your personal identity from your product, Eleanor drops truth bombs every product-based founder needs to hear. What You’ll Learn: Why being obsessed with your customer is your most underutilized advantage The mindset shift every founder must make to scale sustainably Why women entrepreneurs over-rely on marketing and how to fix...
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#113. Mac vs. Maybelline: How Two Brands Sell the Same Product Differently
Build an Obsession Brand
Growing up, I learned to only speak when I had something important to say. I was raised in a culture where being quiet wasn’t a flaw, it was a way of life. Today, that quiet confidence shapes everything I know about building magnetic brands. In this episode, I’m sharing a personal story about identity, visibility, and the power of knowing exactly who you’re speaking to. Using Mac and Maybelline as a case study, I’m breaking down why two products in the same category can perform entirely differently and what that means for your brand. Whether you’re feeling invisible in a saturated...
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#112: How To Pitch Your Product and Actually Get Featured in Top Media with Gloria Chou
Build an Obsession Brand
Big brands don’t land in Vogue by accident and guess what? Neither will yours. In this episode, I’m sitting down with PR powerhouse Gloria Chou, a former U.S. diplomat turned media strategist who’s helped over 10,000 small businesses get featured without hiring expensive agencies. She’s breaking down her signature CPR pitching method and giving you the exact framework to pitch your product to top-tier media outlets, no fancy connections or massive ad budget required. If you’ve ever wondered how to get real media coverage that builds brand trust, boosts your SEO, and puts your product...
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#111: Building with Intention: Navigating Postpartum Challenges as a New Mom and Entrepreneur
Build an Obsession Brand
Motherhood is a journey full of transitions and unexpected lessons. In this episode, I’m sharing my personal journey through postpartum and the lessons it taught me about being present, building with intention, and embracing the seasons of life. From nursing struggles to finding balance as a new mom and entrepreneur, this episode dives into how the postpartum experience mirrored the growth process in business. I’m breaking down why you can’t skip steps in either life or business and how slowing down and embracing your current season is key to growth. If you’re in a season of...
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#110: Using AI Without Losing Your Voice or Vision
Build an Obsession Brand
AI isn’t just a buzzword, it’s evolving fast, and it’s changing how we do business. But when it comes to branding, the question isn’t if we should use AI, it’s how. In this solo episode, I’m breaking down how AI fits into the branding space and where it falls flat. We’re talking content, creativity, brand voice, and how to stay human in a tech-driven world. Spoiler: AI can be powerful, but your brand still needs you. So if you’ve ever wondered how to leverage AI tools without losing what makes your brand unique, this one’s for you. Let’s get into it. What You’ll...
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#109: My Break Wasn’t a Breakdown—It Was a Reset
Build an Obsession Brand
Let’s talk about the elephant in the room—I’ve been quiet. And there’s a reason. This episode is personal. I’m pulling back the curtain and sharing where I’ve been, why I hit pause, and what’s shifting as I step back into my company with more clarity than ever. Because the truth is, building a brand doesn’t always look like forward momentum—and sometimes the most powerful thing you can do is slow down. If you’ve ever felt like you’re building something that no longer feels aligned… or if you’ve felt the pressure to keep showing up even when it’s not working for you...
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#108: Why Trusting the Process Led to My Biggest Business Breakthrough
Build an Obsession Brand
Building a brand isn’t just about what you sell, it’s about how you show up, what you stand for, and how you connect with your audience. And today, we’re taking that concept to a whole new level with an episode that flips the script on traditional branding. I’m answering 18 questions about building your brand, growing your business, and making an impact. From strategy and messaging to personal growth and mindset, we’re covering it all. If you’ve ever wanted a candid, unfiltered look at the realities of brand-building, this episode is for you. What You’ll Learn: The...
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#107: Traditional Branding is Dead, Here’s What’s Working in 2025
Build an Obsession Brand
Building a brand isn’t just about selling a product—it’s about creating something people want to be part of. But what if your brand could go beyond just recognition and become a true extension of your customer’s identity? That’s exactly what we’re unpacking in this conversation with Veronica Romney, a marketing powerhouse with nearly two decades of experience working with some of the biggest names in business. She’s here to break down the game-changing concept of Identity Marketing—a strategy that allows brands to connect deeply with their customers by aligning with who they...
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#106: Make the Right Pick: Dior Forever Skin Glow or Fenty Sheer Foundation
Build an Obsession Brand
Whether you’re a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine: Your foundation. I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to. Enter my new fav: the Dior Forever Skin Glow foundation. I gave this one another try, and voila: melty,...
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#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)
Build an Obsession Brand
Picture this: You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product. You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this. And yet…it’s not flying off the shelves. Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important: You have a great product—but that’s not enough. Your blood, sweat, and marketing budget is a...
info_outlineGrowing up, Robin’s mother always told her to “take what I have and make it bigger”.
First, she put that advice to work 15 years ago by getting serious about nutrition.
She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better.
Hence, Necessary Nutrition was born!
Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put her Vitamin D3 line on display.
But product-based brands are a whole other beast—one that Robin was completely inexperienced with.
So where to start?
That was the big question!
In this week’s podcast episode, we’re diving into Robin’s brand journey, including:
⭐How she broke through the noise in her industry and doubled her following on social media
⭐How she raised her prices—and got more sales and confidence in the process
⭐How she got more effective with her time, her energy, and her mindset
And more!
If you want predictable sales and predictable income, then you have to hear Robin’s story—so tune in today!
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