Libsyn Directory

#112: How To Pitch Your Product and Actually Get Featured in Top Media with Gloria Chou

Release Date: 05/30/2025

#114. Building a Brand That Competes: The Power of Strategy and Data with Eleanor Beaton

Build an Obsession Brand

You are not your business, but you do owe it your leadership. In this episode, I’m joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to separating your personal identity from your product, Eleanor drops truth bombs every product-based founder needs to hear. What You’ll Learn: Why being obsessed with your customer is your most underutilized advantage The mindset shift every founder must make to scale sustainably Why women entrepreneurs over-rely on marketing and how to fix...

#113. Mac vs. Maybelline: How Two Brands Sell the Same Product Differently

Build an Obsession Brand

Growing up, I learned to only speak when I had something important to say. I was raised in a culture where being quiet wasn’t a flaw, it was a way of life. Today, that quiet confidence shapes everything I know about building magnetic brands. In this episode, I’m sharing a personal story about identity, visibility, and the power of knowing exactly who you’re speaking to. Using Mac and Maybelline as a case study, I’m breaking down why two products in the same category can perform entirely differently and what that means for your brand. Whether you’re feeling invisible in a saturated...

#112: How To Pitch Your Product and Actually Get Featured in Top Media with Gloria Chou

Build an Obsession Brand

Big brands don’t land in Vogue by accident and guess what? Neither will yours. In this episode, I’m sitting down with PR powerhouse Gloria Chou, a former U.S. diplomat turned media strategist who’s helped over 10,000 small businesses get featured without hiring expensive agencies. She’s breaking down her signature CPR pitching method and giving you the exact framework to pitch your product to top-tier media outlets, no fancy connections or massive ad budget required. If you’ve ever wondered how to get real media coverage that builds brand trust, boosts your SEO, and puts your product...

#111: Building with Intention: Navigating Postpartum Challenges as a New Mom and Entrepreneur

Build an Obsession Brand

Motherhood is a journey full of transitions and unexpected lessons. In this episode, I’m sharing my personal journey through postpartum and the lessons it taught me about being present, building with intention, and embracing the seasons of life. From nursing struggles to finding balance as a new mom and entrepreneur, this episode dives into how the postpartum experience mirrored the growth process in business. I’m breaking down why you can’t skip steps in either life or business and how slowing down and embracing your current season is key to growth. If you’re in a season of...

#110: Using AI Without Losing Your Voice or Vision

Build an Obsession Brand

AI isn’t just a buzzword, it’s evolving fast, and it’s changing how we do business. But when it comes to branding, the question isn’t if we should use AI, it’s how. In this solo episode, I’m breaking down how AI fits into the branding space and where it falls flat. We’re talking content, creativity, brand voice, and how to stay human in a tech-driven world. Spoiler: AI can be powerful, but your brand still needs you. So if you’ve ever wondered how to leverage AI tools without losing what makes your brand unique, this one’s for you. Let’s get into it. What You’ll...

#109: My Break Wasn’t a Breakdown—It Was a Reset

Build an Obsession Brand

Let’s talk about the elephant in the room—I’ve been quiet. And there’s a reason. This episode is personal. I’m pulling back the curtain and sharing where I’ve been, why I hit pause, and what’s shifting as I step back into my company with more clarity than ever. Because the truth is, building a brand doesn’t always look like forward momentum—and sometimes the most powerful thing you can do is slow down. If you’ve ever felt like you’re building something that no longer feels aligned… or if you’ve felt the pressure to keep showing up even when it’s not working for you...

#108: Why Trusting the Process Led to My Biggest Business Breakthrough

Build an Obsession Brand

Building a brand isn’t just about what you sell, it’s about how you show up, what you stand for, and how you connect with your audience. And today, we’re taking that concept to a whole new level with an episode that flips the script on traditional branding. I’m answering 18 questions about building your brand, growing your business, and making an impact. From strategy and messaging to personal growth and mindset, we’re covering it all. If you’ve ever wanted a candid, unfiltered look at the realities of brand-building, this episode is for you. What You’ll Learn: The...

#107: Traditional Branding is Dead, Here’s What’s Working in 2025

Build an Obsession Brand

Building a brand isn’t just about selling a product—it’s about creating something people want to be part of. But what if your brand could go beyond just recognition and become a true extension of your customer’s identity? That’s exactly what we’re unpacking in this conversation with Veronica Romney, a marketing powerhouse with nearly two decades of experience working with some of the biggest names in business. She’s here to break down the game-changing concept of Identity Marketing—a strategy that allows brands to connect deeply with their customers by aligning with who they...

#106: Make the Right Pick: Dior Forever Skin Glow or Fenty Sheer Foundation

Build an Obsession Brand

Whether you’re a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine: Your foundation. I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to. Enter my new fav: the Dior Forever Skin Glow foundation. I gave this one another try, and voila: melty,...

#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)

Build an Obsession Brand

Picture this: You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product. You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this. And yet…it’s not flying off the shelves. Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important: You have a great product—but that’s not enough. Your blood, sweat, and marketing budget is a...

More Episodes

Big brands don’t land in Vogue by accident and guess what? Neither will yours.

In this episode, I’m sitting down with PR powerhouse Gloria Chou, a former U.S. diplomat turned media strategist who’s helped over 10,000 small businesses get featured without hiring expensive agencies. She’s breaking down her signature CPR pitching method and giving you the exact framework to pitch your product to top-tier media outlets, no fancy connections or massive ad budget required.

If you’ve ever wondered how to get real media coverage that builds brand trust, boosts your SEO, and puts your product in front of thousands, this one’s for you.

What You’ll Learn:

Why traditional PR is broken and how to do it differently
Gloria’s CPR pitch method to grab a journalist’s attention (even if you’re brand new)
How to find and contact the right media editors for your product
The difference between a good story and a relevant pitch
Free tools to build your own media list
How to repurpose PR features to build brand authority and increase traffic

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About Gloria
Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following.

Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named "Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honoree.

Connect with Gloria
https://gloriachoupr.com
https://www.instagram.com/gloriachoupr/
https://www.linkedin.com/in/gloriaychou/
https://www.facebook.com/gloriaychou/

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What You’ll Learn:

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