The Product Entrepreneur Podcast
People often ask me: ““What’s the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?" My answer is always the same: Learning how to grow their revenue with scientific precision. So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow? The answer is simple. You can’t build a brand entirely on intuition and gut-feel. You need to know your numbers. I’ve worked with local start-ups and massive corporate brands like Dove, L’Oreal, Chobani, and Lays. And now, I’m sharing that same magic with you! Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You’ll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz. Learn from my mistakes, celebrate my clients’ successes, and get excited for what comes next. The best is yet to come!
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#106: Make the Right Pick: Dior Forever Skin Glow or Fenty Sheer Foundation
04/24/2024
#106: Make the Right Pick: Dior Forever Skin Glow or Fenty Sheer Foundation
Whether you’re a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine: Your foundation. I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to. Enter my new fav: the Dior Forever Skin Glow foundation. I gave this one another try, and voila: melty, glassy perfection! But of course, you know me—it’s never just about makeup. My recent discovery got me thinking about the parallels between the foundation we put on our faces and the foundation of our product-based brands. (Stick with me here!) Your base sets the tone for your final look. It either pulls everything together, or it sets you up for failure. It can either make you feel like a glowy goddess, or it makes you feel self-conscious and out of place. It’s also a tricky balance that takes some people years to really nail. But once you do, there is no turning back! Trust me—finding that right foundation (whether for your face or your brand) makes you feel like you’re on Cloud 9. And if you need a little help finding the right match, be sure to tune in to this week’s podcast episode, where we dive into the things you need for the best brand foundation possible, including: 💄Raving about specific features and benefits of your product 💄Showing the moment of choice to back up your premium pricing 💄Adding character, depth, and personality with your positioning And more! You deserve a foundation that flatters you—let’s figure out what that looks like for your brand! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)
04/10/2024
#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)
Picture this: You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product. You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this. And yet…it’s not flying off the shelves. Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important: You have a great product—but that’s not enough. Your blood, sweat, and marketing budget is a phenomenal start, but you can’t outmarket your sales strategy. That’s where I’m here to help! In this week's podcast episode, we get into the nitty-gritty of how to make your product sell like hotcakes the way that it DESERVES, including: ✨ How to frame your messaging to be irresistible ✨ Tapping into what your People constantly talk about ✨ Conveying your convictions (aka your “Why”) And most importantly, how to tie it all together in one pretty, punchy package! We already know your product is life-changing. Now, it’s time to make that translate into some life-changing sales! Tune in today, and in just 30 short minutes, let’s make those shelves nice and empty—the way they should be! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#104: Pitch With Confidence To Get Funded Faster With Kat Weaver
03/27/2024
#104: Pitch With Confidence To Get Funded Faster With Kat Weaver
Could you use more money? Maybe the answer to that is obvious. As entrepreneurs, we’re always asking ourselves where we can get funding. Funding gives us the chance to pour ourselves into our business. It gives us opportunities to grow our product lines, our inventories, and our marketing outreach. It gives us peace of mind as we use our time for our families, our projects, and our brand. Funding gives us freedom. We talk a lot about how to increase our sales, but there’s another source of funding out there: investors. Getting funding on the front end can be a huge boost in our brand, but it’s also a whole different animal. That’s where comes in! In this week’s special podcast episode, we sit down with founder, Kat Weaver, to dig into the common pitfalls that come with pitching your brand, and what you can do to succeed. And Kat would know—as a self-proclaimed “two-time accidental founder”, she realized early on that lots of amazing founders weren’t able to clearly and concisely talk about who they were and what they needed. Today, she helps founders get funded faster while also introducing them to investors in their industry. The result? She’s helped founders raise over $15 million in grants and ventures—and counting. Tune in TODAY to see how she does it, and how you can pitch your own brand story with confidence, no matter who is in the room with you. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#103: What's In and Out In Marketing In 2024
03/20/2024
#103: What's In and Out In Marketing In 2024
If you’re looking back on the last three months of 2024 and still feeling lost, then today’s message is for you! A long, long time ago (aka December 2023), I found myself wistfully thinking ahead to what 2024 might have in store. (Not to toot my own horn, but I’m pretty good at nailing down trends!) Now, I’ve gotten to see some of those trends in action, and I’m bringing my results straight to you! Think of where you’re at now that we’re into the thick of 2024. Maybe the things you had focused on in the beginning now don’t seem to be paying off. Maybe you’re trying to reorganize, or just need some reassurance that you’re going in the right direction. No matter where you’re at, now is a good time to check in and see what’s working. And—maybe even more importantly—what’s not. In this week’s podcast episode, we’re talking about what’s OFFICIALLY in for your brand this year—and what you can finally kick to the curb. ✨ How to be “product-forward” ✨ Building a movement around your brand ✨ Tapping into cultural nuance as your superpower And more! You still have 75% of 2024 left: let’s use that time to pivot your brand towards what it needs to be relevant, make money, and bring you joy. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped Growth
03/13/2024
#102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped Growth
As we head into Q2, you may be pouring over the bills on the table with a heavy heart. It probably feels like there’s not enough to work with—too little in the bank, too many expenses popping up, and no room to breathe in between. You may have even seen your sales plateau, despite doing EVERYTHING right. You’re showing up, you’re putting in the work, and yet, your sales aren’t matching your energy. If this hits close to home for you right now, then I’m here to share one of the most important things you’ll ever read when it comes to your brand: You do not need a lot of money to build a really successful brand. Let me repeat that: you do not need a lot of money to build a successful brand. You ALSO don’t need a lot of money to break out of that sales plateau and get your growth back on track. So that leaves the question: what do you need? That’s the key question we’re diving into in this week’s podcast episode! This week, we’re digging into real, tangible ways to break out of your capped growth and get your brand momentum back, including: ✨ How being brave in your business can open doors you never thought possible ✨ How marketing is a skill that ANYONE can master—no bubbly personality required! ✨ How to break through in even the most saturated markets And more! There is a light at the end of the tunnel when it comes to your brand’s progress this year. If you’re tired of crunching the numbers in a panic, then be sure to tune in and see how your brand growth strategy can make that dreaded sales plateau a thing of the past! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#101 Who Should You Hire To Support The Growth of your eCommerce Brand
03/06/2024
#101 Who Should You Hire To Support The Growth of your eCommerce Brand
Picture this: You’re doing all the right things. Your content is getting clicks, your sales are trickling in. Things are finally starting to move in the right direction. In fact, things are almost going too well. As the CEO, you are the one responsible for everything. The planning, the marketing, the writing, the accounting. Everything. And you are tired. So what do you do? The marketing gurus online seem to all point to one thing: hiring a team. That should make things easier, but now you’re faced with another crucial decision: Who in the world do you hire? Do you need an assistant? A coach? A marketing agency? I’m here to tell you a secret: who you hire makes all the difference. Even the most qualified candidate can be more of a boon than a catalyst to your brand if they’re in the wrong role. That’s why, in this week’s podcast episode, we’re diving into the real question behind it all: Who should you invest in? To help answer that question, we’ll dive into the nitty-gritty of it all, including: ✨What you shouldn’t hire someone to do (i.e. avoiding tasks you’d rather not do) ✨When you need a task taker vs. a decision maker ✨Who your first hire should be if you make less than $10K a month And more! Many hands make light work. The right hands build something new. Something that will stand the test of time for years to come! Tune in to see how your next hire can give you clarity AND keep your brand’s momentum—exactly as it should be! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#100: The 3 Building Blocks Required To Build A Legacy Brand With Maraya Brown
02/28/2024
#100: The 3 Building Blocks Required To Build A Legacy Brand With Maraya Brown
A lot of us left 2023 feeling heavy. Not only have we been chin-deep in our business, but other things have gone to the wayside. We’re losing hair, losing sleep, and ultimately just losing our spark. 2024 can be different. It has to be different. In this week’s special podcast episode, we’re talking to the lovely Maraya Brown, founder and CEO of the Women’s Vibrancy Code, to dive into how women entrepreneurs can build their legacy without burnout! If you want to find out how to shape a business that fulfills you to the core, then you need to hear this week’s heart-to-heart, where we talk about: ✨ Paying yourself first in profit, health, and love ✨ Finding support systems to clear your brain fog and make things bright, more fun, AND more productive ✨ Stepping into next year to forgive big and dream big And more! Our bodies, brains, and businesses all run on a beautiful rhythm that’s trying to tell us what we need. If we nurture it and tune in, we may just be surprised at what we find—and how much happiness and growth awaits us in 2024! Link in bio for podcast and free menstrual tracker: How are you treating yourself self assessment quiz: Link to apply for a call to create a personalized package: Website: Podcasts: FB: FB Group: IG: LinkedIn: TikTok: YouTube: ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)
02/21/2024
#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)
If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you: Inevitably low Q1 sales are a myth. “But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!” Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after. But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable! In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1 sales should suck, but also really talk about what are the things that you need to do to unlock consistent, year-round sales. Let’s talk about: ➡️ Why you’re only making money during two seasons (and how to fix it) ➡️ How to make cultural moments that trigger purchasing decisions for your customer ➡️ Designing a selling cycle in Q1 ➡️ Optimizing your new product release timeframe And more! Here’s the good news: Most of my clients make money in Q1. Your bills happen every month—so should your sales! Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition
02/14/2024
#98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition
Growing up, Robin’s mother always told her to “take what I have and make it bigger”. First, she put that advice to work 15 years ago by getting serious about nutrition. She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better. Hence, was born! Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put her Vitamin D3 line on display. But product-based brands are a whole other beast—one that Robin was completely inexperienced with. So where to start? That was the big question! In this week’s podcast episode, we’re diving into Robin’s brand journey, including: ⭐How she broke through the noise in her industry and doubled her following on social media ⭐How she raised her prices—and got more sales and confidence in the process ⭐How she got more effective with her time, her energy, and her mindset And more! If you want predictable sales and predictable income, then you have to hear Robin’s story—so tune in today! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#97 From Likes to Sales: Learn How To Turn Your Followers Into Sales
02/07/2024
#97 From Likes to Sales: Learn How To Turn Your Followers Into Sales
Your follower count on social media is climbing. Your site is getting hits. Likes, comments, and shares are rolling in. And yet, no matter how good those numbers are, they’re not turning into conversions. Attention is great, but it can’t pay your bills. You need sales. And now, I’m here to tell you how to get them! In this week’s podcast episode, we dive into the first part of a two-part series on this meaty topic, AKA: how you can turn your window-shoppers into repeat customers. There may be a few reasons that the people who follow you are not taking the next step yet, and we’ll cover a few of the big ones, including: 💥How to build up the type of connection your clients will respond to the most 💥Knowing and communicating your customers’ psychological and buying triggers 💥Making content with strategic intention And more! It’s time to make all your hard work start to—literally—pay off! ✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR SHOPPER Learn How to Use The Secret Psychology of Shoppers to Get More Sales! Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#96: How to Align Your Brand, Business, and Marketing Strategies To Achieve Your eCommerce Annual Goal
01/31/2024
#96: How to Align Your Brand, Business, and Marketing Strategies To Achieve Your eCommerce Annual Goal
So many entrepreneurs get scared of looking at their numbers. It’s frustrating, it’s disheartening, and it can even be paralyzing. If this sounds like you, then I have to ask you: . What if you could get excited to look at your numbers every month—BEFORE those major sales start to come in? What if looking at your numbers could feel you with hope, energy, and excitement? What if everything just stopped feeling like a slog and more like the start of something new? And now, you don’t have to do it alone! In this week’s podcast episode, we revisit session #3 of our Big Brand Academy to dive into how to use your numbers to reach those goals for your brand, including: ⭐The 4 Numbers you need to track so you can stop relying on push tactics (i.e. inflated marketing budgets, adding more influencers, etc) ⭐Demystifying the data dashboard (so you know what to look for) ⭐Walkthrough a simulation to help you see in real time how to maximize revenue, drive new growth, and defend against competition Crunching your numbers sounds painful. It can feel painful at first. But with practice—and a little guidance from yours truly—your numbers can empower you to make strategic decisions. Those decisions give the control back to you—where it belongs! ✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR SHOPPER Learn How to Use The Secret Psychology of Shoppers to Get More Sales! Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#95: How To Speak To Your Ideal Client
01/24/2024
#95: How To Speak To Your Ideal Client
Have you ever tried to make friends as an adult? It kind of sucks! Things just seemed so much easier as a fourth grader. You shared your juice box, told each other your favorite animal (unicorns, duh) and then BAM, you were bonded for life. When did things get so complicated? It’s hard enough to make connections in your personal life, but the stakes are ramped up even more when your business is on the line. Now, you don’t want to make friends with just anyone. You wanna talk to your ideal client. The one who is right in the middle of the problem your product solves. The one that eats, sleeps, and breathes the lifestyle your product enables. The one who will rave to anyone who will listen about how everyone needs to try your product—because their life has been transformed overnight. Finding your ideal client is one thing. Speaking to them is a whole other ball game. So once you find them…how do you start the conversation? In this week’s podcast episode, we’re diving into: 👉How to see the world through your ideal client’s eyes 👉Crafting content that draws in the RIGHT audience 👉How to use social proof to back up your branding And more! One thing that becomes easier in adulthood is making the RIGHT kind of friends. Because YOU get to choose! So tune in to see how you can form some new and exciting connections for your brand—unicorns and all. ✨ FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF SHOPPER Learn How to Use The Secret Psychology of Shoppers to Get More Sales! Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#94: Dreams Do Come True: From Inconsistent Sales To Consistent Daily Sales With CEO Of Glow Village
01/17/2024
#94: Dreams Do Come True: From Inconsistent Sales To Consistent Daily Sales With CEO Of Glow Village
What would it take for a mother of three and registered nurse to transition into full-time entrepreneurship? Just ask my friend Maame! Maame is the founder of , a beauty brand for the wellness-conscious. She’s also a teacher, mother to three wonderful kiddos, and an RN to boot. When we met her, her brand was ten years in the making. And yet, she hadn’t gotten nearly as far as she had hoped. Over the past decade, she had started over and over again. She always threw herself in 100%. She had a passion for this that refused to quit. But no matter how much of a research rabbit hole she went down, or how much she invested into her products and marketing, the needle refused to move. Like many of my other clients, Maame really saw herself in my content, but wasn’t sure if she could make that leap yet. But after seeing her mindset shift from just listening to the podcast, she knew she had to give this a real shot: and the rest is history! In this week’s podcast episode, we talk about Maame’s brand journey, including: Owning her “small but mighty” business status and adopting imposter-syndrome-proof outlook Not just acting, but feeling like a CEO—to the point where she confidently turns down offers that don’t fit her business How echoing her brand messaging from the roots to the rafters helped her feel better in her own brand skin And more! Today, Maame glows with pride when she talks about her brand. In the past year, she estimates her growth at 300% (or more!) Not only that, but she even turned down a retailer’s offer—something she never would have imagined before she started with me—because she knew her business had way more to offer. Now, Maame doesn’t just have the passion—she has the means to do something about it. If what we share reasonates, give this episode a share and like, don't forget to leave us a review! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#93: Conversion Content For eCommerce Brands Part 2
01/10/2024
#93: Conversion Content For eCommerce Brands Part 2
The content that you make can help get your customers unstuck from wherever they are in “The Funnel.” Whether it’s the person who just scrolled across your ad online to someone who finally hits that “add to cart”, you can hold their hand through the journey—without being pushy or annoying. You can design your content calendar to address key points about your offer, all carefully timed to nudge your customer in the right direction. Imagine: No gaps or writer’s block when it comes to your content calendar. Data-driven strategies that draw in new customers. Increased conversions, steady sales, and the financial freedom that comes with it to pursue your business full-time. What could this conversion content unlock for you? If you want to find out, then be sure to check out this week’s podcast episode to learn about the content you can make RIGHT NOW to harness the power of your Funnel. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#92: Conversion Content For eCommerce Brands Part 1
01/04/2024
#92: Conversion Content For eCommerce Brands Part 1
Many of us lean heavily on organic marketing strategies to grow our business. This can be a world-changing way to bring your business to new heights—as long as you leverage it the right way. Getting attention for your product is great. Getting sales is even better. In fact, that’s the thing that really moves the needle. So what DO you need to do to create content that ACTUALLY converts? In this week's podcast episode, we’re going to talk about the three things you need to know to make content that gets conversion for your eCommerce brand. We’ll talk about how to: 👉Know your ideal customer inside and out: what problems are they going through right now? What is on their radar the most? 👉Understand the alternative solutions: if they’re not buying your product, then what is your audience considering in its place? Can you point out the (unfortunate) repercussions of using their product instead of yours? 👉Master the emotional benefits: what kind of stress is your customer slogging through now? Are they struggling with confidence, energy, or lack of connection? Your product leads to a transformation—what impact will that transformation have on these other stressors in their lives? These three things are the framework you need to make content that doesn’t just look good—it WORKS. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#91: It's Not Your Marketing Plan - The #1 Reason Why You're Missing Your eCommerce Annual Sales Goals
11/08/2023
#91: It's Not Your Marketing Plan - The #1 Reason Why You're Missing Your eCommerce Annual Sales Goals
As an entrepreneur, you face constant stress, decision fatigue, and cashflow concerns. In this episode, Maureen shares the top reasons that people don't achieve their eCommerce business goals. Her #1 tip? Plan for your priorities and goals! You'll learn how to... ✨ Prioritize profit to bring lifeblood to your business, support growth, and pay yourself ✨ Prioritize product and product mix to maintain consistent sales ✨ Prioritize production to prevent surplus product or shortages Ultimately, without a strategy to prioritize profit, it will be impossible for you to hit your annual goals. If you're ready to nail your annual plan and get customers like clockwork in 2024, it's time to save your seat at Maureen's upcoming workshop on either December 2nd or 9th, 11 AM EST - 2 PM EST. You'll learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024! In this LIVE Annual E-Commerce Planning Workshop, entrepreneurs will discover how to get customers with scientific precision for their business. Save your seat at either workshop here: https://www.startwardconsulting.com/gcc24 ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#90: Is your E-Commerce Business Ready For 2024 Success?
11/01/2023
#90: Is your E-Commerce Business Ready For 2024 Success?
Learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024 ✨ GET CUSTOMERS LIKE CLOCKWORK IN 2024 LIVE WORKSHOP Join our LIVE Annual E-Commerce Planning Workshop and discover the 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#89: Dreams Come True: The Google Maps I needed To 3X My Profit Margins & Launch With Scientific Precision feat. Colette
10/25/2023
#89: Dreams Come True: The Google Maps I needed To 3X My Profit Margins & Launch With Scientific Precision feat. Colette
Collette Small is the CEO and Founder of Superstar Naturals hair products. In this episode, she shares how Maureen coached her into growing an extremely profitable product business through branding, marketing, and sales systems. Listen to see how you can implement the same strategies and 3x your profits! ________________________________________________________________________________ ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#88: The Secrets to Building a Product Brand That Scales
10/18/2023
#88: The Secrets to Building a Product Brand That Scales
I often get asked, Maureen, why do I feel like I will never get there? Why does this feel so hard? My answer tends to be: Most product based business owners struggle to succeed because they start with a bloated product assortment and a confusing brand message. This then creates a lot of complexity in the initial stages making it impossible to quickly take off at the rate the CEO desires. It is important to recognize that while there are several strategies to scale your brand, you need to identify what works in the current stage of your business. ✨ Before marketing, you need to focus on branding. ✨ Before pricing, you need to solidify your positioning. ✨ Before paid activity, you need to grow organically. ✨ Before delegation, you need to focus on mastery. ✨Before automation, you need to ensure the process is converting. The best way to build brand obsession is to become OBSESSED with your customers and apply what big brands do. But what do big brands really do? Listen to this episode. ________________________________________________________________________________ ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#87:Success Sabotage: Why You Keep Saying "It's Not Working" and How to Stop
10/11/2023
#87:Success Sabotage: Why You Keep Saying "It's Not Working" and How to Stop
Are you stuck in a strategy slump that doesn’t seem to be paying off? I’m not even talking about a FAILING strategy. At least then we can see what’s working and what’s not. The worst thing that can happen is if nothing happens. Because then, we’re not even getting any feedback after putting in all this effort. Plateaus SUCK. And unfortunately, they’re also inevitable. Maybe you’re not seeing the changes you were hoping to see, and you’re starting to wonder if you need to change gears before it’s too late. But what we tend to forget (myself included) is that every fruit still needs a growing season. It’s natural: as humans, if we put in the work, we want to see some sort of difference. Even if it makes things worse! So if you’re thinking “it’s not working now, I need a new strategy”, check out this week’s podcast episode to help you determine whether or not to jump ship. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#86: GRWM: How I would Market the Different Products in My Everyday Skincare Routine
10/04/2023
#86: GRWM: How I would Market the Different Products in My Everyday Skincare Routine
We don’t always think about ourselves in the marketing equation. However, the products we pick have an impact on us. The question typically is - what’s the reason why you swiped your credit card to purchase? Is there anything you can glean from your own purchasing behavior? For a fun peek at my own newly minted skincare routine (and my thoughts on how I would market those same products, based on my experience), be sure to check out my newest podcast and Youtube episode on Getting Ready WIth Maureen - aka Learn With Maureen. You may walk away with a new product in your cart, or a new idea in your mind. Either way, you’re gonna feel good. 💅 __________________________________________________________________________________ ✨ EOHEALING BRAND: High Performance Skincare for Problematic Skin. Website: ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#85: Dreams Do Come True: From Welfare To 6 Figure Boss with Johnna Sabree
09/27/2023
#85: Dreams Do Come True: From Welfare To 6 Figure Boss with Johnna Sabree
In this episode, discover how Johnna's membership in The Product Brand Accelerator equipped her to move from being a creative product maker on welfare to a 6 figure boss. We talk about her journey, the steps she took, and how you can do the same. Doors are OPEN for The Product Brand Accelerator Program! This program is for product-based business owners like you, who want to learn the obsession-brand positioning tool that’s a must-have for accelerating sales and becoming the #1 product choice in a saturated market. Created like no-other program out there, The Product Brand Accelerator Program will help you: ✨ Diagnose the real reason your sales are lagging and fixing it altogether - no more second-guessing! ✨ Figure out why you don’t get many word-of-mouth referrals, repeat customers, and reorders - and start making changes to your marketing strategy to see a change ✨ Identify the leaky holes in your bucket (aka why you’re losing customers) and FINALLY patch things up to start getting more repeat customers ✨ Write your irresistible brand story in a way that makes you the only option in your category for your ideal customer ✨ Define your competitive advantage, PLUS how to actually use your secret sauce to dominate the market ✨ Map out the brand growth strategies you're actually ready for, so you can generate more sales now ✨ Scale your revenues to 5K-10K per month, so you can get out of the income roller coaster that has you stuck at “small brand status” - time for a breakthrough! Ready to finally understand your brand’s value in the marketplace and generate ramp up your sales? Use the link below to book your free call to learn more about everything you'll get inside the program! https://startwardconsulting.as.me/accelerator
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#84: Why eCommerce Holiday Plans Fail and How to Fix Them
09/20/2023
#84: Why eCommerce Holiday Plans Fail and How to Fix Them
The top 4 mistakes I see eCommerce brands making (and how to fix them). If you: ✨think you have to run a promotion because everyone else is doing it. ✨don’t have a clear goal for the holiday sale you’ve planned. ✨aren’t in tune with matters most to your customers RIGHT NOW. ✨Know you need to shift the trajectory of your sales, but you don’t know how. This episode is for you. Let’s fix those today! ✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. ( _______________________________________________________________________________ ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#83: Never Feel Overwhelmed Again - Mastering the Art of Holiday Prep
09/13/2023
#83: Never Feel Overwhelmed Again - Mastering the Art of Holiday Prep
If you want to get as much as you give this holiday season, check out this week’s podcast episode to learn more about: What to avoid in Q4 when trying to increase conversions, How to stay relevant with your audience during this time How to strategically plan discounts and make them profitable How to drive excitement with your audience by tapping into relevant cultural moments, …and more. ✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#82: Holiday Sales 101 - Your Go-To Guide for Scoring the Best Sales
09/06/2023
#82: Holiday Sales 101 - Your Go-To Guide for Scoring the Best Sales
Sales are a touchy subject any time of year, but around the holiday season, they take on a life of their own! Is your holiday sales season an exciting or frustrating time for you? If you said the latter, you’re not alone; many brands struggle to balance having an enticing discount that doesn’t cripple them in the long run. In this episode, we talk about the dreaded question that every brand asks themselves around the holiday season: what kind of seasonal promotion should I do this year? Am I stuck giving a steep holiday discount in order to attract customers? Here’s the good news: the best kind of holiday promo makes you AND your customer happy, and it IS possible! __________________________________________________________________________ ✨ JOIN OUR HOLIDAY PLANNING BUSINESS RETREAT Let’s create your Holiday Planning Blueprint together! On September 23d, 11 AM - 2 PM EST, I’ll teach you 3 Steps to Building an Ultra-Simple, Successful Holiday Campaign to Maximize Your Product Sales This Holiday Season. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#81: Growth Series: Strategies to Reach Seven-Figure Goals in Your Ecommerce Business
08/30/2023
#81: Growth Series: Strategies to Reach Seven-Figure Goals in Your Ecommerce Business
One thing I have personally learnt in this journey is that making money is the easiest part of business. However, the hardest part is maintaining that money. You may ask me why? It’s because when you move to new levels of growth, you have to shift your identity to adapt to the things you want. So what do you need to do in order to break past your fears and accept the success you’re stepping into? In this week’s podcast, we’re diving into the Mindset and Strategy required to get from $500k to $1M in your product business, including: 📊How to create a 3-5 year growth plan. 🧑💻How to hire people who can execute in areas outside your zone of genius. 💌When to start doubling down on your email marketing. And more! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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#80: Growth Series: How to Reach 100K-500K Figures in Your Product-Based Business
08/23/2023
#80: Growth Series: How to Reach 100K-500K Figures in Your Product-Based Business
Most entrepreneurs seek to shift into hypergrowth once they begin to see results. I have personally done this, and nearly tanked my business and my mental health. Instead, I want to share what you can do to successfully scale your business In this episode, learn the shifts you can implement in order to get to your first $500k in your business. Looking for support? Let’s chat about how I can support you as a fractional member of your marketing team to create an adoring customer base that generates repeat sales. https://startwardconsulting.as.me/growth-strategy-call FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? CONNECT WITH MAUREEN: Website: Instagram:
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#79: Growth Series: How to Reach Your First $100k in Ecommerce Sales
08/16/2023
#79: Growth Series: How to Reach Your First $100k in Ecommerce Sales
We are in the second episode of our growth series this week! (If you missed Zero to Launch, you can find it in Episode 78!) Today, I want to ask you one simple question: Are you ready to dominate in your market? I understand the unique challenges that your competitors bring to your business, from cheaper international dupes to local businesses undercutting your pricing. So how do you create a product that stands out from the rest and supercedes the price war to finally dominate in your market? Getting your product to sell like hot cakes relies on having a strong brand with raving fans. So here is how you are going to maximize your product-based business the big brand way: ✅ Define your product’s value proposition. Ask yourself, “Why did I create my product?” Then, “What gap am I trying to fill?” ✅ Who is your ideal customer? Focus on that ONE person - they will be your content North Star. You create marketing and messaging to speak to them. You want to identify just ONE though, not three different ideal customers. It will dilute and fragment your messaging. ✅ Choose your product suite. Define what your customer is looking for as a starting point, and then what products will take them through the end of their journey to solve a problem. But you will focus on the starting point product to build an unforgettable message for your customers. ✅ Unforgettable messaging = EMOTION. What is the desire that is wrapped up in your product? Here is an exercise to consider. What do you think Louis Vuitton or Tesla sell? It isn’t a product, it’s an experience. And this experience is what makes your product unforgettable. Ready to build a sustainable business with strategies that will get you to your first $100k and beyond? I would like to invite you to my Product Brand Accelerator. We will work together to reach your first $100k while establishing foundations for growth. Use the link below to schedule a free strategy call and learn more! FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? CONNECT WITH MAUREEN: Website: Instagram:
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#78: Growth Series: A Step-by-Step Marketing Guide for Launching Your Product Business From Scratch
08/09/2023
#78: Growth Series: A Step-by-Step Marketing Guide for Launching Your Product Business From Scratch
Sometimes, the hardest part of the whole “starting your own business” thing is the STARTING part of it. Well, believe it or not, most entrepreneurs didn’t go to school for this stuff. Many are relying on pure passion and wit, and finding themselves in short supply some days. So how do you get from the fresh, shiny idea in your head to a real flesh-and-blood business? You don’t need to be the next Zuckerberg to do this! All you need is a plan, an 8-step manual to getting from the scary step A to the still-slightly-scary (but also super exciting) step B in your product-based business. Well lucky for you, that manual exists! Join us for the beginning of our new Growth in eCommerce Space series, “Zero To Launch”, where we talk about how to get your product-based business off on the right foot and begin to grow your revenue with science-based precision. ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: https://www.startwardconsulting.com/ 📷 Instagram:
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#77: Dreams Do Come True: The Magnetic Pull of a Unique Brand Message With Veerpal Founder of EO Healing
08/02/2023
#77: Dreams Do Come True: The Magnetic Pull of a Unique Brand Message With Veerpal Founder of EO Healing
“Maureen, you talk pretty big about the power of my brand message, but how do I know if it’ll actually work for me?” If you’ve ever asked yourself that question—or anything similar along those lines—then this week's episode is a must-hear for you! Because this week, we’re not just talking in hypotheticals. This week, we talk to the wonderful Veerpal, the founder of EO Healing and a true believer of the brand message magic! How Veerpal went from medical professional to brand builder extraordinaire How she unlocked the key to better sales hiding her catalog How she connected with the audience that MATTERED And more! You don’t have to take my word for it anymore! See how these concepts shaped a pro brand builder in the flesh—and how those same concepts could do the same for you! ✨ FREE TRAINING: Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? ✨ CONNECT WITH MAUREEN: 🖥 Website: 📷 Instagram: 📷 Youtube:
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