#99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)
Release Date: 02/21/2024
#109 - My Break Wasn’t a Breakdown—It Was a Reset
Build an Obsession Brand
Let’s talk about the elephant in the room—I’ve been quiet. And there’s a reason. This episode is personal. I’m pulling back the curtain and sharing where I’ve been, why I hit pause, and what’s shifting as I step back into my company with more clarity than ever. Because the truth is, building a brand doesn’t always look like forward momentum—and sometimes the most powerful thing you can do is slow down. If you’ve ever felt like you’re building something that no longer feels aligned… or if you’ve felt the pressure to keep showing up even when it’s not working for you...
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#108: Why Trusting the Process Led to My Biggest Business Breakthrough
Build an Obsession Brand
Building a brand isn’t just about what you sell, it’s about how you show up, what you stand for, and how you connect with your audience. And today, we’re taking that concept to a whole new level with an episode that flips the script on traditional branding. I’m answering 18 questions about building your brand, growing your business, and making an impact. From strategy and messaging to personal growth and mindset, we’re covering it all. If you’ve ever wanted a candid, unfiltered look at the realities of brand-building, this episode is for you. What You’ll Learn: The...
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#107: Traditional Branding is Dead, Here’s What’s Working in 2025
Build an Obsession Brand
Building a brand isn’t just about selling a product—it’s about creating something people want to be part of. But what if your brand could go beyond just recognition and become a true extension of your customer’s identity? That’s exactly what we’re unpacking in this conversation with Veronica Romney, a marketing powerhouse with nearly two decades of experience working with some of the biggest names in business. She’s here to break down the game-changing concept of Identity Marketing—a strategy that allows brands to connect deeply with their customers by aligning with who they...
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#106: Make the Right Pick: Dior Forever Skin Glow or Fenty Sheer Foundation
Build an Obsession Brand
Whether you’re a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine: Your foundation. I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to. Enter my new fav: the Dior Forever Skin Glow foundation. I gave this one another try, and voila: melty,...
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#105: The REAL Reason Your Product Isn't Flying Off the Shelves (and how to fix it!)
Build an Obsession Brand
Picture this: You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product. You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself! People should love this. And yet…it’s not flying off the shelves. Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important: You have a great product—but that’s not enough. Your blood, sweat, and marketing budget is a...
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#104: Pitch With Confidence To Get Funded Faster With Kat Weaver
Build an Obsession Brand
Could you use more money? Maybe the answer to that is obvious. As entrepreneurs, we’re always asking ourselves where we can get funding. Funding gives us the chance to pour ourselves into our business. It gives us opportunities to grow our product lines, our inventories, and our marketing outreach. It gives us peace of mind as we use our time for our families, our projects, and our brand. Funding gives us freedom. We talk a lot about how to increase our sales, but there’s another source of funding out there: investors. Getting funding on the front end can be a...
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#103: What's In and Out In Marketing In 2024
Build an Obsession Brand
If you’re looking back on the last three months of 2024 and still feeling lost, then today’s message is for you! A long, long time ago (aka December 2023), I found myself wistfully thinking ahead to what 2024 might have in store. (Not to toot my own horn, but I’m pretty good at nailing down trends!) Now, I’ve gotten to see some of those trends in action, and I’m bringing my results straight to you! Think of where you’re at now that we’re into the thick of 2024. Maybe the things you had focused on in the beginning now don’t seem to be paying off. Maybe you’re...
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#102: Here are 4 Common Reasons Why You Are Experiencing A Sales Plateau or Capped Growth
Build an Obsession Brand
As we head into Q2, you may be pouring over the bills on the table with a heavy heart. It probably feels like there’s not enough to work with—too little in the bank, too many expenses popping up, and no room to breathe in between. You may have even seen your sales plateau, despite doing EVERYTHING right. You’re showing up, you’re putting in the work, and yet, your sales aren’t matching your energy. If this hits close to home for you right now, then I’m here to share one of the most important things you’ll ever read when it comes to your brand: You do not...
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#101 Who Should You Hire To Support The Growth of your eCommerce Brand
Build an Obsession Brand
Picture this: You’re doing all the right things. Your content is getting clicks, your sales are trickling in. Things are finally starting to move in the right direction. In fact, things are almost going too well. As the CEO, you are the one responsible for everything. The planning, the marketing, the writing, the accounting. Everything. And you are tired. So what do you do? The marketing gurus online seem to all point to one thing: hiring a team. That should make things easier, but now you’re faced with another crucial decision: Who in the world do you hire?...
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#100: The 3 Building Blocks Required To Build A Legacy Brand With Maraya Brown
Build an Obsession Brand
A lot of us left 2023 feeling heavy. Not only have we been chin-deep in our business, but other things have gone to the wayside. We’re losing hair, losing sleep, and ultimately just losing our spark. 2024 can be different. It has to be different. In this week’s special podcast episode, we’re talking to the lovely Maraya Brown, founder and CEO of the Women’s Vibrancy Code, to dive into how women entrepreneurs can build their legacy without burnout! If you want to find out how to shape a business that fulfills you to the core, then you need to hear this week’s...
info_outlineIf you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:
Inevitably low Q1 sales are a myth.
“But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”
Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after.
But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable!
In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1 sales should suck, but also really talk about what are the things that you need to do to unlock consistent, year-round sales.
Let’s talk about:
➡️ Why you’re only making money during two seasons (and how to fix it)
➡️ How to make cultural moments that trigger purchasing decisions for your customer
➡️ Designing a selling cycle in Q1
➡️ Optimizing your new product release timeframe
And more!
Here’s the good news:
Most of my clients make money in Q1.
Your bills happen every month—so should your sales!
Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets.
✨ FREE TRAINING:
Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ WORK WITH MAUREEN:
Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call.
✨ CONNECT WITH MAUREEN:
🖥 Website: Startward Consulting
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