Storied: San Francisco
Jacob Rosenberg had a front-row seat to some rad SF/Bay Area history. In this bonus episode, the filmmaker/storyteller shares some of that history, especially as it relates to his upcoming book, Right Before My Eyes. Jacob was born and raised in Palo Alto. He grew up in the Seventies and Eighties. His parents moved there from the East Coast and Midwest to raise kids in an environment that matched their liberal values more. He started skating in the Eighties and would visit Justin Herman Plaza/EMB in The City with his skateboard but also his camera. He was one of the first to capture the...
info_outline Nicole Salaver, Part 2 (S7E3)Storied: San Francisco
In Part 2, we pick up where we left off in Part 1, with Nicole's move to New York. She didn't necessarily have a plan for this cross-country relocation, but she dove in head-first nonetheless. Nicole of course turned to Craigslist to help her find a roommate. But she also hopped on FB Marketplace, which is where she eventually found someone. She moved in with an old friend from theater to an apartment in East Harlem on 125th Street. She considers her time in NYC "epic." She learned a lot, she grew up, she did laundry in the snow ... character-building, all of it. She...
info_outline Nicole Salaver, Part 1 (S7E3)Storied: San Francisco
Nicole Salaver is the kind of person I wish I had met long before that happened. In this episode, meet Nicole. She's the program manager at these days. But her San Francisco roots go way, way back. Her maternal grandfather came to the US in the 1920s. He was one of the first Filipinos to own a restaurant and pool hall in Manilatown (please see our episode on ). He was a manong who lived at the International Hotel. Stories that Nicole's mom has told her were that he was more or less a mobster, paying off cops to keep his place safe. Nicole's maternal grandmother came...
info_outline D9 Supervisor Candidate Jackie Fielder, Part 2 (S7E2)Storied: San Francisco
In Part 2, we pick up where we left off in Part 1. Jackie considers it an honor to have worked for Lateefah Simon, who's running for Congress in the East Bay for the seat currently held by Barbara Lee. Jackie was tasked with writing memos, and she took that job and ran with it, digging deeply into the weeds of policy. What she found in the existing systems of that time piqued her curiosity around what it might mean if she herself were to enter the fray. Her life up to that point formed her world views, as these things tend to do. But the policies, she says, ticked her off. She...
info_outline D9 Supervisor Candidate Jackie Fielder, Part 1 (S7E2)Storied: San Francisco
is quick to credit her ancestors with her life and where she is now that she's 30. In this episode, meet Jackie, who's running to be the next District 9 supervisor. District 9 includes the Mission, Bernal Heights, and the Portola. She begins by sharing the life story of her maternal grandparents, who are from Monterey in Mexico. Her grandfather worked in orange groves in Southern California, while her grandmother was a home care worker. She also did stints at See's Candies seasonally. Sadly, both grandparents passed away when Jackie was young. But she learned more about them as she grew up....
info_outline SF Board of Supervisors President Aaron Peskin, Part 2 (S7E1)Storied: San Francisco
In Part 2, we pick up where we left off in Part 1. Aaron talks about volunteering at a nonprofit in The City called the Trust for Public Land, where he learned about land acquisition for parks and open spaces. Through that gig, he got a paid internship and eventually, a job. In fact, he met Nancy, the woman he would later marry, there. He eventually moved into Nancy's apartment in North Beach, his first apartment in SF. The move came shortly after the couple visited Nepal to climb in the Himalayas. It was October 1989, when the Loma Prieta earthquake happened. We fast-forward to 2000,...
info_outline SFFILM's Doc Stories 2024 w/Jessie Fairbanks (S7 Bonus)Storied: San Francisco
Around this time last year, I covered my first film festival, SFFILM's Doc Stories. The screenings and other events all took place at The Vogue Theater, which is just a short walk from where I live. Long story short, I was hooked. Since then, I've covered SFFILM's International Film Festival, , and this year. And so I wasn't going to pass up a chance to speak again with Director of Programming at SFFILM Jessie Fairbanks. In this bonus episode, Jessie talks about this year's Doc Stories, the 10th such festival that SFFILM has put on to celebrate documentary...
info_outline SF Board of Supervisors President Aaron Peskin, Part 1 (S7E1)Storied: San Francisco
Aaron Peskin is incredibly easy to talk with. And his life story is one you have to hear to believe. In this podcast, Episode 1 of Season 7 of Storied: San Francisco, the multi-term D3 supervisor-slash-president of the Board of Supervisors-slash-current candidate for mayor of San Francisco shares his story, beginning with the tales of his parents and their families' migration to the United States. On Aaron's mom's side, the story goes back to Russia. His maternal grandfather was one of five boys born to a Jewish family in Saint Petersburg. Two of the boys stayed in Russia, one came to San...
info_outline Jeff Talks About Season 7 of Storied: San FranciscoStoried: San Francisco
Look at that gorgeous updated logo! Many thanks to my friend Lisa Wong Jackson for enhancing 's design from 2017. In this special episode, Jeff talks about what to expect in Season 7 of the podcast—what's changing and what's staying the same.
info_outline Michael "Spike" Krouse/Madrone Art Bar, Part 2 (S6E21)Storied: San Francisco
Part 2 picks up where we left off in Part 1. Spike shares details of his West Coast road trip, the one where he shopped for a city to move to and possibly lay down roots. It was 1993 and, of all those West Coast cities, San Francisco won. "The energy, the feeling that you belonged, the creative draw," they all contributed to Spike's decision to move to The City. "This is where I wanted to be," he says. He had $600 to his name, which was possible back then. He rented a basement room and got a job at SF Golf Club as a caddie. Spike saw an ad for a creative assistant at an...
info_outlineZ had started a family whom he had to leave when he toured for rollerblading. It didn't take long for him to feel that he should be home—both to be there for his newborn son and to assist his partner in raising him.
Being back in San Francisco, Z started searching for the new him, the next phase. Adding to his new role as father, he enrolled in culinary classes at San Francisco Cooking School. Compared with other things he'd gotten into, this was much more intense. Z was learning from others, rather than making it up "on the fly." But he took to the kitchen right away.
He ended up doing mostly knife-for-hire work around The City and the Bay Area. Z shies away from dropping names in the restaurant industry, pointing to the fact that he feels like the people who get credit take all the shine, while those who do most of the work are in the shadows, so to speak. He says that even back then, he decided that if he branched out on his own, he'd do things differently.
Following his stint as a knife-for-hire, Z became a private chef. Then the pandemic hit. In addition to making sure his kids were doing their at-home schoolwork, he'd joined a chef's thread online. It was a space for those in his community to share how they were coping with shutdown and the loss of doing what they love. Like approximately half of us who aren't chefs, many of the people in these forums were making bread.
At first, Z was apprehensive about making bread. But his friends in the industry kept nudging him. Reluctantly, he gave in ... and at first, the results weren't good. He went at it over and over and just wasn't getting it right. Slowly, over time, he started having some success. And then cops murdered George Floyd.
Z talks at length about the effect that Floyd's murder had on him. He stayed out of protests in public for fear that he wouldn't be able to contain all the anger and frustration he felt at that moment. Instead, he turned inward.
And in that solitude, he worked and worked on his bread. It was the only thing, he says, that gave him solace. The bread got better and better and Z got to a point where he wanted to share his creation, first with his community, then with the world. A friend out in Brooklyn asked Z to ship a sourdough. The day after he did that, orders exploded.
It didn't take long for Z to scale his operation up. A bigger mixer, a second rack ... it all allowed him to keep up with demand. Then he began adding flavors to the bread, at first just for himself. One of the first of these was called The Ninth Ward, a loaf with Louisiana hot sausage inside it (yum ...). Next, he added blackberries to a loaf, which are tricky because of how wet they are and how much they stain.
People started to notice ... people like food writers. One such writer from the Chronicle asked if she could buy a loaf and hang out and talk with Z. He didn't know she was a writer, and they sat down and chatted.
By this time, Z already had the name Rize Up. He had taken his kids to see Hamilton, which has a song about rising up. It was the summer of 2020, and people were actually out in the streets protesting racial injustice. And of course, bread rises as it bakes. The name was perfect.
Once vaccines came around and it got safer to leave the house, Z moved into a bigger kitchen facility, one that allowed him to hire and be able to deliver bread to stores and other customers. Rainbow was the first grocery store to carry Rize Up. Z developed the ube loaf for Excelsior Coffee.
Z talks about those ingredients and flavors he puts into many of his loaves. In the bread world, they're called "inclusions." "Our inclusions are inclusive," he says. They are intentional and reflect his love and appreciation for his community and his neighbors.
We end the episode with Z's take on this season's podcast theme: "We're All In It."
Photography by Jeff Hunt