Michael "Spike" Krouse/Madrone Art Bar, Part 2 (S6E21)

Part 2 picks up where we left off in Part 1. Spike shares details of his West Coast road trip, the one where he shopped for a city to move to and possibly lay down roots.

 

It was 1993 and, of all those West Coast cities, San Francisco won. "The energy, the feeling that you belonged, the creative draw," they all contributed to Spike's decision to move to The City. "This is where I wanted to be," he says.

 

He had $600 to his name, which was possible back then. He rented a basement room and got a job at SF Golf Club as a caddie. Spike saw an ad for a creative assistant at an advertising agency in the newspaper, and he got the interview. The other candidates came prepared with portfolios. They were all design-school grads. Not Spike. He brought in painted golf balls and comics.

 

John McDaniels (famous for the well-known "Pardon me, do you have any Grey Poupon?" ads) ran the agency and hired Spike. They bonded over comics, of all things. They became friends in the two years Spike worked for John, and enjoyed (I mean, really enjoyed) lunch together every Friday.

 

Then, in 1995, a New York agency bought the firm and hoped to force John into retirement. They took Spike to lunch and offered him more money and a promotion. But Spike saw how they thought of his mentor, and decided to bail. He took a buyout and went to Paris for a year, where he drew comics and took language classes. He tried to get his comic, Man vs. Woman, syndicated in newspapers. That didn't work out, but it was a learning experience.

 

And so Spike came back to his 4,000-square-foot loft in South of Market, kept the comics going, and got a job bartending at many places all over SF. One of the places he sent his single-panel comics to was The New Yorker. He'd included a bottle of wine in one of his shipments, and that helped him stand out. Spike got an invitation to the magazine's office the next time he was in NYC. Folks at the table that day told him to go experience life, but keep doing comics.

 

One of the things they told him to do was paint. And so, upon his return to The City, Spike picked up a paint brush. Eventually, he started to earn a master's degree in painting from the San Francisco Art Institute (RIP), but never graduated. He made important connections at the school, though, and picked up skills along the way.

 

He kept bartending while going to SFAI. When he stopped going to grad school, he realized that his life had two streams—bars on the one hand, and art on the other. In 1997, his buddy Alex had the idea to take over what was called Jack's, a bar/venue at the corner of Fillmore and Geary. Alex asked Spike to help open the new spot—newly dubbed The Boom Boom Room—and Spike agreed.

 

They started with the gutted shell of a space. They aimed to create a classic Fillmore-style juke joint, a throwback to the incredible legacy of the neighborhood. Folks from the hood brought in photos of old spots, and Alex and Spike did their best to simulate that look and feel. Through his time with Alex opening The Boom Boom Room, Spike started to get to know so many musicians, some of whom play at Madrone to this day.

 

After Boom Boom opened, though, Spike went on to bartend at other spots around town, places like Tunnel Top, Tony Nik's, and Paragon. A new baby, his first kid, was on the way, and he tried to figure out a way to make more money. Managing a place could mean more money, but he also didn't want to manage for anyone else. He wanted to be his own boss.

 

For the next five years, Spike developed a vision of what it could mean to have his own place. Along the way, he'd sometimes stop in at The Owl Tree and chat with the owner. He thought, "I could do a place like this." He mentioned buying the place from Bobby, who owned it. But Bobby wasn't ready. Then Bobby told Spike, "OK, when I'm ready, I'll sell it to you. But I'm not done!" Bobby died a month after that, and so it never happened.

 

Then the spot that would become Madrone became available.

 

Starting in 2004, the Madrone Lounge opened. Spike would come to the hood a lot and liked the place. He knew the original owner, Layla, from their time at SFAI. Spike and I sidetrack just a bit to talk about the history of the building and the space.

 

Built in 1886, it was formerly a pharmacy. That shut down after the 1989 earthquake, and Burger King, who wanted a 30-year lease, wanted to take over. But folks in the immediate area opposed that plan. It was then that Layla got a liquor license and opened Madrone Lounge.

 

Layla ran the place for the first four years, until the day-in, day-out took its toll. And so she began to think about selling the place, but not to just anybody. She wanted the new owner to share a similar vision of what the place could be. Needless to say, that person was none other than Spike Krouse. But it didn't happen overnight.

 

Spike wasn't able to get the money together, but they had talked about the place enough that Layla came to realize how right it would be for him to take over. Shortly after Spike's dad passed away, he got the call on his first cellphone. Layla told him that she was about to list the place, but would sell to him if he was interested. He didn't have enough for a name change or a closure, so Spike just took the reins and went with it.

 

He started reaching out for mentors and investors, one of whom ended up being the then-owner of Tunnel Tops, who came through in a big way. Spike wasn't going to change the place itself, but he wanted to run things a little differently, and he knew there would be folks who wouldn't stick around.

 

To get things going, Spike put himself in the role of every employee, and he also got an idea of what it was like to visit the place. He would make the changes he felt needed to be made, and he'd do so in the time it took. It was 2008, and when Obama was elected in November, the street party was off the hook. At this point, Spike knew he was in the right place for him.

 

Some employees from back then are still with Madrone today. Some kids of those employees are around, even. That says so much.

 

At this point in the recording, I go off to Spike, gushing about how much I love Madrone and how I'm sorry that I only really discovered it about five or six years ago.

 

About the New Orleans vibe of Madrone, Spike said he had never been there when he started putting that aesthetic together. That's amazing, but you'll have to just see for yourself.

 

Speaking of seeing for yourself, I hereby invite you all to the Storied: SF Season 6 Wrap Party Happy Hour, happening tomorrow night (Wednesday, Aug. 21) from 6 to 9 p.m. There'll be free Brenda's Meat and Three (while supplies last), free music, drinks, and just good vibes all around. I really hope you can make it!

 

We end this podcast and Season 6 with Spike's take on our theme this season—we're all in it.

 

See you tomorrow or in October, when we come back with the first episode of Season 7!

 

We recorded this podcast at Madrone Art Bar in May 2024.

Photography by Jeff Hunt