Randall Ann Homan and Al Barna of SF Neon, Part 2 (S8E7)
Release Date: 12/04/2025
Rae Alexandra and “Unsung Heroines,” Part 2 (S8E13)
Storied: San Francisco
In Part 2, we pick up where we left off in Part 1. We’re talking about Mission bars, and I share a story about the backroom at Delirium. Rae brings up similar stories of her own at places like Thee Parkside, and we agree that Parkside owner is the best. Rae shares a story that confirms it. She looks back on the years before she got her SSN grateful that Kerrang! allowed her to work. She says and I agree—those jobs don’t really exist anymore. The industry itself was misogynistic, but there was also a freedom to the job. They flew her to shows all over the place. And they paid her enough...
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Rae Alexandra and “Unsung Heroines,” Part 1 (S8E14)
Storied: San Francisco
Rae Alexandra has 35 stories to share with you, plus her own. In this Women’s History Month episode, meet and get to know Rae. She recently published a book with City Lights Publishing called Unsung Heroines: 35 Women Who Changed the Bay Area. It’s of course available at City Lights, but you can also find it at your local independent bookstore. I read the book and could not put it down. Only toward the end of the 35 essays did I start to recognize the women Rae features. I love history and I love learning and I have mixed feelings about the fact that there are so many rad women whose...
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What a Creep’s Sonia Mansfield, Part 3 (S8E13)
Storied: San Francisco
Part 3 picks up right where we left off in Part 2. While she was still working that real estate job, Sonia was treating dating like a part-time job. She signed up on several dating sites (this was before swipe apps like Bumble). She went on many awkward coffee dates. Then a friend introduced her to a guy, and the two hit it off right away. They were inseparable from the moment they met, in 2008. They moved in a couple months later. In 2010, they got married, and had a kid shortly after that. But in the middle of all this amazing life shit, Sonia was smacked with a breast cancer diagnosis. She...
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What a Creep’s Sonia Mansfield, Part 2 (S8E13)
Storied: San Francisco
In Part 2, we pick up where we left off in Part 1, with Sonia’s life right after her stint at community college. She left the Bay Area to attend college up north at Chico State. Widely known as a party school (perhaps rightly so?), they also had a reputable journalism department and an award-winning newspaper. This attracted Sonia, of course. But some friends also attended, and that didn’t hurt. Once in Chico, Sonia joined said college paper and got a job (where else?) at a movie theater. It was her first time to move out of her parents’ house. She lived with a couple of roommates in...
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What a Creep’s Sonia Mansfield, Part 1 (S8E13)
Storied: San Francisco
The story of Sonia Mansfield has roots in The Bay. In this episode, we meet and get to know my friend Sonia. She and I worked together at the Fangs’ Examiner back in the mid-2000s, and have been friends since. I loved her presence in the newsroom. I’d often listen to her make us all laugh from her A&E desk across the room. We’ve been through weddings, births, illness, divorces, and many, many beers together. These days, she hosts the , and I’m so glad you get to meet her now. We begin Part 1 with the story of Sonia’s parents. Her dad is from Richmond, California, and her mom is...
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Sad Francisco’s Toshio Meronek, Part 2 (S8E12)
Storied: San Francisco
In Part 2, we pick up where we left off in Part 1. Toshio talks about those chess players at Powell and Market and other early impressions of The City before they moved here. Having grown up in Orange County, with its underfunded public transit system, Toshio always wanted to live somewhere that had a subway. Being able to walk was important, too, in contrast with SoCal, where you pretty much need a vehicle to get anywhere. SF and The Bay checked those boxes. Like Part 1, this episode is rife with sidebars. I guess that’s just what happens when you get two people together who both like to...
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Sad Francisco’s Toshio Meronek, Part 1 (S8E12)
Storied: San Francisco
Toshio Meronek’s parents met at a bar. In this episode, meet and get to know Toshio. Today, they do , a really fucking amazing project that reports on and holds truth to power around here. I first became aware of Sad Francisco a few years ago and right away, I was struck by the deep reporting on and understanding of the many complex relationships and goings on in San Francisco and The Bay. And so I sat down with my fellow podcaster to get to know the human behind those efforts. Toshio’s story starts with their parents. That bar where they met was in Los Angeles. Shortly after meeting, the...
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Danielle Thoe, Sara Yergovich, and Rikki's, Part 2 (S8E11)
Storied: San Francisco
In Part 2, we hear the story of how Danielle and Sara met and eventually acted on the totally bananas (but shouldn’t be) idea of opening a women’s sports bar. Sara and her partner had just landed in San Francisco and fell right into a supportive community. Not that they didn’t have that back in the UK. But their friends there were starting to settle down and have kids, and that life wasn’t for them. Then we turn to the story of how Danielle and Sara met, on a soccer field, of course. An soccer field to be exact. Danielle was a leader in the queer nonprofit organization at the time, a...
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Danielle Thoe, Sara Yergovich, and Rikki’s, Part 1 (S8E11)
Storied: San Francisco
San Francisco has a women’s sports bar! In this episode, meet Danielle Thoe and Sara Yergovich. Together, they own and operate , a women’s sports bar on Market in the Castro. We’ll hear from Danielle and Sara about their early lives and how they made their way to San Francisco and became friends. We’ll also hear the story of why and how they opened The City’s first women’s sports bar, as well as the incredible woman they named it for. Most importantly, both Sara and Danielle (and me, Jeff) are Libras 😉. We start with Danielle. She grew up in Plymouth, Michigan, a suburb of...
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Kathy Fang, Part 2 (S8E10)
Storied: San Francisco
In Part 2, we pick up where we left off in Part 1. Kathy left her hometown of San Francisco for the first time to go to college at USC. Originally, she wanted to major in science. There was and perhaps still is a prevailing expectation in her culture to go into some sort of lucrative career. Surely, no one would want to go into the food business intentionally, so the trope goes. So Kathy set out to make her parents proud. Soon enough, though, she realized she doesn’t like science, and switched to becoming a business major. She earned a bachelor’s in entrepreneurship and operations and soon...
info_outlineIn Part 2, we pick up more or less where we left off in Part 1, hearing the story of how Randall and Al came to love all things neon. Their enthusiasm kicked into high gear when they started noticing neon signs coming down, and they decided to try to do something about it. That something started with documenting the signs. And with that came a bit of a learning curve, especially around photographing artificial lights at night.
Over the next five years, they captured and captured and captured, getting as many extant signs as they could find. Randall had some book design experience under her belt, especially aspects like packaging and getting it to a printer. She also knew how to put a book proposal together, and so they did. But friends and people in the publishing industry warned them that it would difficult to find a publisher. Randall suggested to her partner that they publish the 200-page book themselves, and that’s exactly what they did.
They had the photos and the design down. All they needed was money. Kickstarter was still pretty new, and they chose that platform. Within two weeks, they had met and exceeded their goal. It was on. Donations came in from all over The City, the country, and the world. In addition to money to fund publication, Randall and Al were gifted a community of fellow neon enthusiasts. These days, many folks in that community attend symposiums that Al and Randall put on.
I ask the couple to name other towns, besides San Francisco, that have what I’m calling “good neon.” They rattle off a few—Denver; Portland, OR; Livingston, MT; Reno; Los Angeles. Randall plugged a site by Debra Jane Seltzer called RoadsideArchitecture.com that documents neon and other signage in all US states except Hawaii and Alaska.
To help design the cover of their book, Randall and Al asked their Instagram followers. A photo of the Verdi Club and its neon won, easily. That venue quickly emerged as the obvious choice for where to host the book’s launch party. Around 300 guests showed up that night in 2014.
After launch, they realized they needed ideas to keep the book and The City’s neon signage in people’s minds. Tours were among the first of those ideas. But that started as a one-off in Chinatown. A few of the guests on that first tour were tube benders—folks who, among other things, bend the glass that goes into making a neon sign. In the end, the students taught the teachers that day. Those tube benders introduced Randall and Al to a guy in Oakland named Jim Rizzo who does neon restoration work at Neon Works. They’ve been working with Jim ever since.
When I ask if that Chinatown tour in support of their book was what got them started doing tours in general, Randall turns back to The Society for Experiential Graphic Design (SEGD). The group was holding its convention in San Francisco and asked Randall and Al to take visitors on a tour of The City. They learned a lot from that, including how long to hold your tour before folks get tired or hungry. Fast-forward to after their book was published, when folks who bought the book reached out asking if Randall and Al could show them around San Francisco’s various noteworthy neon signs. They didn’t think they had it in them to do that on a regular basis. But then other San Francisco tour guides signed up wanting to be shown our city’s neon. Little by little, those guides taught Randall and Al tools of the trade.
In the beginning, they second-guessed themselves. “We’re a photographer and a graphic designer. What are we doing giving tours?” But they soon learned the real value of neon walking tours—the chance to walk around San Francisco at twilight with people from all walks of life. The side hustle was its own reward (something very familiar to me, in my role hosting this podcast).
If you’d like to take one (or all) of Randall and Al’s tours, sign up on their website—SFneon.org. You’ll also find other books about neon that they’ve published.
One of those books is all about saving neon. They got in touch with folks they were meeting from all over the country who were doing that work in their own cities. The book is a good resource for anyone who, like Randall and Al in the Mission all those years ago, wants to preserve signs in their area.
So, they published the book, started doing tours, launched an annual conference … but still, they wanted to do more. They talked with folks at SF Heritage, picking their brains for things like how to get grant money for neon sign preservation. They told them to talk with people at The Tenderloin Museum (TLM), and mentioned Katie Conry specifically. When Randall and Al talked with her, Katie just got it, immediately. TLM has been SF Neon’s fiscal sponsor ever since. (Ed. note: This podcast was arranged with help with Katie at Tenderloin Museum. Thanks, Katie!)
As you learned on this show back in April of this year, TLM is expanding. Part of that expansion will free up the museum’s current space. Once they move all of their exhibits and artifacts into the new space, the current Tenderloin Museum will become a San Francisco neon gallery. Randall and Al are of course a huge part of that work. The first sign donated to the new gallery is from Tony’s Cable Car, a spot near and dear to my heart and just blocks from my home.
We end the podcast with Randall reminding folks that this time of year is best for the kinds of tours they do. It gets dark earlier, so there are more hours in the day to see neon signs in their glory, and the hours start around 4:30/5 p.m.