Storied: San Francisco
In Part 2, we pick up where we left off in Part 1. We’re talking about Mission bars, and I share a story about the backroom at Delirium. Rae brings up similar stories of her own at places like Thee Parkside, and we agree that Parkside owner is the best. Rae shares a story that confirms it. She looks back on the years before she got her SSN grateful that Kerrang! allowed her to work. She says and I agree—those jobs don’t really exist anymore. The industry itself was misogynistic, but there was also a freedom to the job. They flew her to shows all over the place. And they paid her enough...
info_outlineStoried: San Francisco
Rae Alexandra has 35 stories to share with you, plus her own. In this Women’s History Month episode, meet and get to know Rae. She recently published a book with City Lights Publishing called Unsung Heroines: 35 Women Who Changed the Bay Area. It’s of course available at City Lights, but you can also find it at your local independent bookstore. I read the book and could not put it down. Only toward the end of the 35 essays did I start to recognize the women Rae features. I love history and I love learning and I have mixed feelings about the fact that there are so many rad women whose...
info_outlineStoried: San Francisco
Part 3 picks up right where we left off in Part 2. While she was still working that real estate job, Sonia was treating dating like a part-time job. She signed up on several dating sites (this was before swipe apps like Bumble). She went on many awkward coffee dates. Then a friend introduced her to a guy, and the two hit it off right away. They were inseparable from the moment they met, in 2008. They moved in a couple months later. In 2010, they got married, and had a kid shortly after that. But in the middle of all this amazing life shit, Sonia was smacked with a breast cancer diagnosis. She...
info_outlineStoried: San Francisco
In Part 2, we pick up where we left off in Part 1, with Sonia’s life right after her stint at community college. She left the Bay Area to attend college up north at Chico State. Widely known as a party school (perhaps rightly so?), they also had a reputable journalism department and an award-winning newspaper. This attracted Sonia, of course. But some friends also attended, and that didn’t hurt. Once in Chico, Sonia joined said college paper and got a job (where else?) at a movie theater. It was her first time to move out of her parents’ house. She lived with a couple of roommates in...
info_outlineStoried: San Francisco
The story of Sonia Mansfield has roots in The Bay. In this episode, we meet and get to know my friend Sonia. She and I worked together at the Fangs’ Examiner back in the mid-2000s, and have been friends since. I loved her presence in the newsroom. I’d often listen to her make us all laugh from her A&E desk across the room. We’ve been through weddings, births, illness, divorces, and many, many beers together. These days, she hosts the , and I’m so glad you get to meet her now. We begin Part 1 with the story of Sonia’s parents. Her dad is from Richmond, California, and her mom is...
info_outlineStoried: San Francisco
In Part 2, we pick up where we left off in Part 1. Toshio talks about those chess players at Powell and Market and other early impressions of The City before they moved here. Having grown up in Orange County, with its underfunded public transit system, Toshio always wanted to live somewhere that had a subway. Being able to walk was important, too, in contrast with SoCal, where you pretty much need a vehicle to get anywhere. SF and The Bay checked those boxes. Like Part 1, this episode is rife with sidebars. I guess that’s just what happens when you get two people together who both like to...
info_outlineStoried: San Francisco
Toshio Meronek’s parents met at a bar. In this episode, meet and get to know Toshio. Today, they do , a really fucking amazing project that reports on and holds truth to power around here. I first became aware of Sad Francisco a few years ago and right away, I was struck by the deep reporting on and understanding of the many complex relationships and goings on in San Francisco and The Bay. And so I sat down with my fellow podcaster to get to know the human behind those efforts. Toshio’s story starts with their parents. That bar where they met was in Los Angeles. Shortly after meeting, the...
info_outlineStoried: San Francisco
In Part 2, we hear the story of how Danielle and Sara met and eventually acted on the totally bananas (but shouldn’t be) idea of opening a women’s sports bar. Sara and her partner had just landed in San Francisco and fell right into a supportive community. Not that they didn’t have that back in the UK. But their friends there were starting to settle down and have kids, and that life wasn’t for them. Then we turn to the story of how Danielle and Sara met, on a soccer field, of course. An soccer field to be exact. Danielle was a leader in the queer nonprofit organization at the time, a...
info_outlineStoried: San Francisco
San Francisco has a women’s sports bar! In this episode, meet Danielle Thoe and Sara Yergovich. Together, they own and operate , a women’s sports bar on Market in the Castro. We’ll hear from Danielle and Sara about their early lives and how they made their way to San Francisco and became friends. We’ll also hear the story of why and how they opened The City’s first women’s sports bar, as well as the incredible woman they named it for. Most importantly, both Sara and Danielle (and me, Jeff) are Libras 😉. We start with Danielle. She grew up in Plymouth, Michigan, a suburb of...
info_outlineStoried: San Francisco
In Part 2, we pick up where we left off in Part 1. Kathy left her hometown of San Francisco for the first time to go to college at USC. Originally, she wanted to major in science. There was and perhaps still is a prevailing expectation in her culture to go into some sort of lucrative career. Surely, no one would want to go into the food business intentionally, so the trope goes. So Kathy set out to make her parents proud. Soon enough, though, she realized she doesn’t like science, and switched to becoming a business major. She earned a bachelor’s in entrepreneurship and operations and soon...
info_outlineIn Part 2, we pick up where we left off in Part 1. The “bootcamp” post-college and early career experience Hollis had at Creative Circus was interesting—she found herself seemingly taking it more seriously than many who’d come right out of a four-year program. She also balanced getting engaged and married in this time.
Every year, Hollis’s grad school organized portfolio reviews with advertising agencies in either New York or San Francisco. Luckily for all of us, the year it was her turn, Creative Circus took students to The City. Once here, they met folks from big firms, including one that offered her an internship. It was Hollis’s first visit to San Francisco.
And on that first time, I have to give her credit here—she went to North Beach, had drinks at Gino and Carlo’s and pizza next door at Golden Boy. I may or may not have spent New Year’s Day in a similar way last week. Just sayin’. Hollis’s takeaway from that first impression? “This is a really beautiful town.”
We go on another sidebar at this point about the very San Francisco phenomenon of the sun blinding us (I call it “lasers”), probably because of the hills here, right?
It was 2016. Her husband was working back in Georgia, but she called him up and told about the internship offer, which would last three months. He was in a meeting back East where he learned that his company’s West Coast salesperson was about to quit, and he was tapped to take over. The Universe, again, spoke.
The newlywed couple packed up their four-runner and headed west with their stuff and their dog.
Ahead of the drive, which would end in her husband’s first visit to SF, Greg’s grandma told him he had an aunt in The Bay, in Walnut Creek. Aunt Suzy’s house was their landing spot, from which they’d take BART into The City to look for a place of their own. Hollis had a friend from college who keyed her in on the Inner Richmond as a potential place to live. We go on yet another sidebar, this one about how Hollis grows actual vegetables at her Inner Richmond home.
They found a studio on Seventh Avenue and Lake Street and moved in with their dog, Mamut. A couple years later, they moved on up to a one bedroom, where they live to this day.
Hollis’s internship got extended six months, which was fortunate. Her husband’s job paid a Georgia salary. IYKYK. That internship became a job, and so they were able to stay, something the couple wanted to do. Her husband got a job based here, and it all worked out.
I try my hardest to forget what chronology is and jump ahead, but Hollis brings us back to pre-pandemic times. Her design job was corporate-y, but she enjoyed it nonetheless. She got an animation put up in Times Square in this era. Still, owing to the buttoned-up, corporate nature of the job, she was burning out. The Creative Circus invited her back to talk to students. But yet again, Hollis ended up one-on-one with a recruiter from REI. She respected the company and gave in.
A trip to Seattle, to REI HQ, later, the company offered Hollis a job on their brand team. She wasn’t thrilled to be leaving her adopted home in San Francisco, but it was a good opportunity. It was January 2020.
Fast-forward to March that year, and the movers were ready. Jobs were quit. Hollis and Greg had just returned to SF from a backpacking trip when REI told them that the movers were not coming, and that her job would start remotely a couple weeks out. Do y’all remember March 2020? How the lockdown was supposed to last “only” until April 1 (dude)? Yeah, so REI told Hollis that her job would be a little different than what they hired her to do. And then they told her, “Psych! JK. No job for you.” (I’m paraphrasing.)
Hollis did what any sane San Franciscan would do. She drove to Baker Beach, screamed at the Pacific Ocean, and came home and made a plan.
She’d had a going-away party already, for fuck’s sake. It was brutal. The world was upside-down. And it all turned out to be the kick in the pants she needed. Hollis started her own company.
We then go into the story of the open call for art to adorn San Francisco’s “I voted” stickers. The contest had come across her radar, and she filed it away for later. Then a relative sent it to her along with the suggestion that she give it a try. It turns out there were more than 600 applicants (in her estimation). The SF Department of Elections had a panel that narrowed that down to 10. And then it went to The People to decide. I remember all of this vividly. Needless to say, Hollis’s design won.
Hollis is also integral to the Clement Street Art Walk, which she runs with Fleetwood’s Nico. The next one will be on March 19. Fall this year will see the next Clement Street Art Fair. As of our recording, she didn’t have any art shows, but please browse Hollis’s website of beautiful work and buy some (and sign up for her newsletter). Follow Hollis on Instagram. Or just walk down Clement Street on any given day and chances are high you’ll see her. (I learned as we shot photos after our recording that Hollis designed the newly painted intersection crosswalk lines at Sixth and Clement.)
We end the episode rather uniquely, for this show anyway. Hollis asks me if I have a favorite flower. You’ll have to listen to find out. (#dahliatalk)
Photography by Jeff Hunt