Qure Skincare - Lost $5M Overnight. Then, Built a Skincare Empire
Release Date: 05/17/2025
Tights Tights Tights - How to Reinvent a Legacy Retail Brand
The Story of a Brand
In this episode, I had the pleasure of sitting down with , the energetic and passionate owner of , a brand that’s as fun to say as it is to shop. From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of humor to everything she does. We explored what it takes to scale a family business with integrity, how she’s reinventing a legacy retail experience for modern consumers, and what it means to stay true to your values in a fast-changing world. This conversation is filled with lessons on entrepreneurship, resilience, and how a niche business can...
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Greco Gum - The Science Behind Your Chew
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If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you. Today, I’m talking with , Co-founder of , a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles. From early product formulations in a blender to landing on shelves in , this is a founder journey that proves how much grit, clarity, and consumer empathy it takes to disrupt even the most...
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Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship
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Bodily - What Healthcare Forgot. Bodily Will Deliver.
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When it comes to rewriting the rules of women’s health, few founders are doing it with as much heart, rigor, and clarity as . In this episode, I sit down with the founder and CEO of , a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve. We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative with science-backed, radically empathetic solutions, and what it takes to pioneer a new category while...
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IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs
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When a brand makes you smile just by looking at it, you know there’s something special going on. That’s exactly how I felt when I discovered , a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with , Co-founder and CEO of , to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into ’s journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the...
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Curious Elixir - The Science and Soul of Curious Elixir
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When you meet someone building a brand with soul, you feel it. That’s exactly what happened when I spoke with , the founder of , a line of booze-free cocktails that doesn’t just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. This is a story about conscious consumption, brand intimacy, and staying true to your values, even when it’s hard. If...
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Aplós - If a Fashion Brand Made a Spirit
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When , Founder of , first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. In this episode, Rose sits down with , Co-founder and CEO of , to unpack how he’s not just building a brand—he’s reimagining what it means to unwind. From to beverage, David’s journey is a masterclass in blending creative vision with operational strategy. We dive deep into how is breaking category codes while anchoring to timeless consumer desires. David shares how his fashion-forward, design-driven mindset helped shape a non-alcoholic spirit...
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BIOLYTE - How Theater Skills Built a Top CPG Brand
The Story of a Brand
When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with , CEO of , the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn’s inspiring entrepreneurial journey, how she leaned on her background in theater to sell products from the ground up, and how ’s...
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Kizik - How a Simple Innovation Disrupted a $400B Market
The Story of a Brand
Few brands impress me the way has when it comes to everyday innovation that people can use in their daily lives. In this episode, I sit down with , the Chief Marketing Officer leading the charge at , the brand redefining how we think about footwear. These aren’t just shoes; they’re hands-free, high-tech, and built for real life. Whether you’re a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, is changing the game. And yes, I’ve worn the same pair for four years — that’s how good they are. Elizabeth shares the evolution of — from early...
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Chef Merito - How a Family Recipe Became a Flavor Empire
The Story of a Brand
In this episode, I had the pleasure of speaking with , Head of Marketing at . is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985. We dove into the brand's rich heritage, how it all started in her grandfather’s garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with seasonings, the brand’s commitment to quality and innovation, and how they’re keeping flavors both timeless and trend-forward. From collaborations at Dodger...
info_outlineWhen I say this episode is packed with hard-won wisdom, I mean it. I sat down with Matt Orlic, founder of Qure Skincare, who’s built 25+ brands over the past two decades, and survived losing $5 million when a major retailer collapsed overnight.
Instead of giving up, he pivoted to DTC and built Qure, a brand redefining the skincare category through innovation, accessibility, and product efficacy.
In this conversation, Matt discusses everything from emotional resilience and operating leverage to why he believes the future of skincare is tech-forward, community-driven, and built around real customer needs. His story is one of grit, reinvention, and what it really takes to scale a modern brand in today’s market.
Here are some key moments from our chat:
* How losing millions taught Matt the value of diversification and product-market fit
* Why innovation and “leverage points” are Qure’s secret to sustainable growth
* The power of storytelling and authenticity in an increasingly AI-driven world
* How Qure balances DTC-first growth with global retail expansion
* What it takes to create FDA-approved hardware and bring clinic-grade tech home
Join me, Ramon Vela, in listening to the full episode and discovering what it takes to build a skincare brand that’s not skin-deep.
For more on Qure Skincare, visit: https://qureskincare.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Today’s Highlighted Brand:
Goode Health: https://www.goodehealth.com/
If you have a family history of heart disease, listen up.
Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies.
Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study! Users of Goode Health had a significant improvement in heart health in just 2 weeks!
Visit goodehealth.com today and use promo code STORY30 for 30% off now!