The Story of a Brand
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In this episode, I sit down with , a powerhouse marketing strategist, CPG advisor, and the founder of . Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today’s landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands in beauty, beverage, wellness, and beyond. What I love most about this episode is Rose’s unique blend of heart and...
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In this episode, I sit down with , a physician-scientist and the founder & CEO of , to explore the incredible connection between our gut microbiome and respiratory health. Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into gut-lung science, ultimately leading to the development of —a science-first wellness brand that’s bridging the gap between clinical research and everyday health. What really struck me in this conversation was Vivek’s blend of curiosity, care, and credibility. He’s not just creating a product—he’s on a mission to...
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In this episode, I sit down with and , the creative and entrepreneurial duo behind , a brand that’s blurring the lines between scent, art, and emotion. What struck me most about our conversation is how personal their approach to fragrance is. For them, perfume isn’t just about smelling good; it’s about storytelling, self-expression, and creating a deeply emotional, almost spiritual experience for the wearer. We talk about everything from product innovation to packaging inspired by sculpture, as well as what it’s like to build a fragrance brand with no roadmap, just instinct...
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In this episode, I sit down with and , the visionary duo behind , one of the most iconic beauty brands of the last three decades. What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments. What makes this conversation so special is how deeply they value storytelling, authenticity, and emotional connection. wasn’t built...
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In this episode, I sit down with , a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world. As the President and Co-founder of , Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn’t just about beauty—it’s about real science, real function, and rethinking how we protect our skin from the environment. What I found so refreshing about this conversation is Kyle’s...
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In this episode, I sit down with , the founder of , a mission-driven kids' wellness brand that’s reimagining what it means to raise healthy children. Darren shares how a single disappointing order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children’s supplement space. What I love most about this conversation is how Darren and his team go beyond just building a better vitamin—they’re...
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In this episode, I sit down with , the Founder and CEO of , a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling. Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be “.” What I love about this conversation is how candid Lindsey is about the emotional ups and downs of entrepreneurship—what it truly...
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In this episode, I sit down with , the spirited co-founder and “Head Bandit” behind —a fruit snack brand that’s turning heads and winning lunchboxes. Jonathan’s story is one of grit, gratitude, and big flavor. We discuss how a family-run business gave him and his brother their first break over 25 years ago, and how that act of faith continues to shape their approach today. That foundation—combined with deep experience in retail and manufacturing—set the stage for a snack brand that’s anything but ordinary. We dive into how went from a bold idea during lockdown to...
info_outlineIn this episode, I sit down with C. Vivek Lal, MD, FAAP, a physician-scientist and the founder & CEO of Resbiotic, to explore the incredible connection between our gut microbiome and respiratory health.
Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into gut-lung science, ultimately leading to the development of Resbiotic—a science-first wellness brand that’s bridging the gap between clinical research and everyday health.
What really struck me in this conversation was Vivek’s blend of curiosity, care, and credibility. He’s not just creating a product—he’s on a mission to help people breathe easier, live better, and understand how their gut health plays a role in it all. If you’re interested in functional wellness, biotech innovation, or just want to understand your body a bit better, this one is for you.
Here are a few highlights from our conversation:
* The gut-lung axis: what it is and why it matters
* How a NICU doctor became a CPG founder
* Why Resbiotic leads with clinical credibility, not marketing fluff
* The challenge of translating deep science into consumer products
* How education and transparency are building trust in a skeptical market
Join me, Ramon Vela, as I listen to the episode and discover how science, storytelling, and heart are driving the next wave of health and wellness innovation.
For more on Resbiotic, visit: https://resbiotic.com/
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