ByHeart - Rebuilding Infant Formula from the Ground Up
Release Date: 06/18/2025
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info_outlineEvery once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that’s exactly how I felt talking to the co-founders of ByHeart.
In this episode, Ron Belldegrun and Mia Funt, Co-founders of ByHeart, guide us through their remarkable journey to reinvent infant formula from the ground up, driven by science, transparency, and a deep conviction that parents deserve better options.
From building their manufacturing facility to conducting one of the most extensive clinical trials in over 25 years, their story isn’t just about disrupting a category; it’s about raising the standard for an entire industry. If you’re a founder, parent, or just someone passionate about what modern CPG brands can stand for, this conversation is packed with inspiration and actionable wisdom.
Here are a few highlights from our conversation:
* Why building their manufacturing was a necessity, not a strategy
* The science and transparency behind their patented, breast milk-inspired formula
* How community, parent feedback, and clinical trials fueled meaningful innovation
* What it takes to challenge 100 years of industry status quo
* Why ByHeart believes the future of infant nutrition is about access, evidence, and trust
Join me, Ramon Vela, in listening to the episode to learn how this team built one of the most important—and personal—brands in modern consumer health.
For more on ByHeart, visit: https://byheart.com/
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Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
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Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel. While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.
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