loader from loading.io

Marketing Made Simple #1: Donald Miller—The Framework That Makes Marketing Easy

Business Made Simple with Donald Miller

Release Date: 06/23/2021

#38: Tanya Dalton—Get Unstuck and Find Your Passion in Work (and in Life) show art #38: Tanya Dalton—Get Unstuck and Find Your Passion in Work (and in Life)

Business Made Simple with Donald Miller

Close to 11 million people, almost 10% of the U.S. workforce, have recently quit their jobs in search for greater purpose. Some have coined this moment the "Great Resignation". If you're one of those people, feeling stuck in a job and going through the motions, then you need to listen to today's conversation with Tanya Dalton! Tanya is a productivity expert and author of the new book On Purpose, and will help you escape the merry-go-round, follow your passion and find your "soulmate client."   --   Order Tanya Dalton's new book, On Purpose, and access exclusive content at . ...

info_outline
#37: Hala Taha—How to Develop an Internship Program to Fill Your Talent Pool show art #37: Hala Taha—How to Develop an Internship Program to Fill Your Talent Pool

Business Made Simple with Donald Miller

Some the biggest challenges you face growing your business are finding the right talent and managing to pay your people without overhead getting too high. That's why you need an internship program. And we don't mean some stereotypical program where college students complete mindless tasks. In today's conversation with expert Hala Taha, host of the Young and Profiting podcast and founder of YAP media, you'll learn how to build an internship program that makes it easy to find and train the talent you need to grow your business.   --   Find out more about Hala's Young and Profiting...

info_outline
#36: Scott Jeffrey Miller—Marketing Strategies That Stand the Test of Time show art #36: Scott Jeffrey Miller—Marketing Strategies That Stand the Test of Time

Business Made Simple with Donald Miller

Want to beat the competition every time, without having the lowest price in the market? First, make it unbelievably easy to buy from you. Second, surprise and delight customers by taking the extra step to show them you care. In this episode, Don is joined by Scott Jeffrey Miller, author of Marketing Mess to Brand Success. They’ll coach you through how to make your marketing air tight so your customers not only have an effortless buying experience, but rave about your brand to everyone they know!   --   Order Scott Jeffrey Miller's book, Marketing Mess To Brand Success, at ...

info_outline
#35: Bill Haslam—Leading with Empathy When Your People are Divided show art #35: Bill Haslam—Leading with Empathy When Your People are Divided

Business Made Simple with Donald Miller

Some believe being a strong leader means having all the answers and ruling with an iron fist. But unfortunately for them, they don't last long. It's only when you lead with empathy and compromise that you build trust and buy-in within your organization. In this episode we talk with former Tennessee governor Bill Haslam, author of the book Faithful Presence, about how to lead, even in the most turbulent times, with an open mind and not by your emotions.   --   to order Bill Haslam's new book, Faithful Presence. You can also find it wherever buy books.    If you need...

info_outline
#34: Erin Meyer—Rewrite the Rules for Growing Your Business show art #34: Erin Meyer—Rewrite the Rules for Growing Your Business

Business Made Simple with Donald Miller

Hard work is irrelevant. Be radically honest. And never, ever try to please your boss. Would you believe these are the rules Netflix has lived by to reach their stratospheric level of growth and success? Well, in this week’s conversation with special guest Erin Meyer, co-author of No Rules Rules: Netflix and the Culture of Reinvention, you learn exactly why following them will help grow your business and attract the talent your business needs to become the next “Netflix” of your market!  --   Order Erin Meyer and Reed Hastings’ book, No Rules Rules: Netflix and the Culture of...

info_outline
Marketing Made Simple #9: Give Your Customers a Marketing Made Simple #9: Give Your Customers a "Happily Ever After"

Business Made Simple with Donald Miller

Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They’ll also show you:    How to cast a vision of a climactic scene for your customers    How to frame success against failure   Examples of success language for your website   We also talk with...

info_outline
#33: Doug Keim—How to Attract, Hire and Manage Top Talent show art #33: Doug Keim—How to Attract, Hire and Manage Top Talent

Business Made Simple with Donald Miller

Hiring and managing top talent to grow your business can be overwhelming. Without a clear process to thoroughly qualify potential hires, you could find yourself on-boarding your uncle’s best friend’s cousin as your new sales director solely based on the fact that “they sold stuff at a job they had in college one time”. Not okay. If you never want to find yourself in that situation, you need a talent management framework. This week Don breaks down how you can start implementing one with special guest and Business Made Simple President, Doug Keim. Listen now to finally learn how to begin...

info_outline
Marketing Made Simple #8: Save Your Customers from Failure show art Marketing Made Simple #8: Save Your Customers from Failure

Business Made Simple with Donald Miller

A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase.   This week, J.J. and April work through the Failure section of the StoryBrand framework and show you:    Exactly how to talk about failure without overwhelming your customer   How to breakdown and show the consequences related to not buying your product   Whether to use...

info_outline
#32: Governor Bill Lee—How Investing in Your Employees Can Pay Off show art #32: Governor Bill Lee—How Investing in Your Employees Can Pay Off

Business Made Simple with Donald Miller

When running a growing team, developing your employees is no small feat. Today’s conversation with Tennessee Governor Bill Lee offers guidance and a solid example of how you can educate and strengthen your workforce to position your business for massive growth!   --   At Business Made Simple we help you understand what’s wrong with your business and show you how to fix it. Just go to and for only $275 annually you'll get instant unlimited access to all of our online courses, including our signature course, How To Grow A Business, plus live coaching events with Donald Miller...

info_outline
Marketing Made Simple #7: Challenge Your Customers to Take Action show art Marketing Made Simple #7: Challenge Your Customers to Take Action

Business Made Simple with Donald Miller

In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer’s story, you must let them know what’s at stake if they don’t buy your product then clearly call them to action by asking for a commitment to buy.   This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you:    How to create a strong Call To Action or CTA for your customer   Specific examples of effective CTAs    Exactly where to position CTAs in your...

info_outline
 
More Episodes

Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works!

 

--

 

Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the Hero and you become their Guide. When you help your customers win, you win.

 

Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" and look for the smiling J.J. on Apple Podcast, Spotify or wherever you enjoy podcasts.

 

Implement the StoryBrand Framework into your marketing by creating your own BrandScript for FREE at MyStoryBrand.com.