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Coach Builder Part 4—Building a Coaching Website That Keeps Your Client Pipeline Full

The StoryBrand Podcast – Presented by StoryBrand.ai

Release Date: 02/27/2024

#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE) show art #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

The StoryBrand Podcast – Presented by StoryBrand.ai

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most!     --   In crowded markets, being different isn’t enough. You have to communicate...

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#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE) show art #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)

The StoryBrand Podcast – Presented by StoryBrand.ai

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most!     --   Most people try to make their marketing polished, clever, or...

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#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE) show art #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

The StoryBrand Podcast – Presented by StoryBrand.ai

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most!     --   What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy...

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#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) show art #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

The StoryBrand Podcast – Presented by StoryBrand.ai

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most!     --         It’s not enough to have a great product. You have to position it so...

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#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE) show art #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

The StoryBrand Podcast – Presented by StoryBrand.ai

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most!     --     Coming up with a product name or tagline seems simple. Until you have to do it. You...

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#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE) show art #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)

The StoryBrand Podcast – Presented by StoryBrand.ai

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most!     --     Southwest Airlines built one of the strongest brands in the world by doing one thing better...

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#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE) show art #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

The StoryBrand Podcast – Presented by StoryBrand.ai

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most!     --     If your marketing isn’t working, it’s probably because you’re not talking about the...

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#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch show art #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch

The StoryBrand Podcast – Presented by StoryBrand.ai

AI is everywhere and it’s moving faster than most of us can keep up. For business owners and marketers, the challenge isn’t just understanding the tools. It’s figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you’ll get left behind.   In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for...

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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells show art #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells

The StoryBrand Podcast – Presented by StoryBrand.ai

Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they’re chatting over coffee, not realizing they’re competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn’t sell. That’s why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle...

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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process show art #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process

The StoryBrand Podcast – Presented by StoryBrand.ai

The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad?    In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more...

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Pre-order Coach Builder, Donald Miller's new book, at CoachBuilder.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day.

 

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Your coaching website is the first thing people see about you, so it needs to make a good impression fast. But more importantly, it needs to be all about the people you want to help. This means when they visit your site, they should feel like you’re talking right to them. It should clearly explain that you understand their problems and have the perfect way to help solve them. But most coaches are getting this wrong. So how do you create a website that makes it easy for potential clients to see why they should choose you as a coach?

 

In the 4th episode of our Coach Builder limited series, host Donald Miller and producer Bobby Richards, show you how to design a coaching website that helps you land more clients and increase your revenue. Don also teaches you the common pitfalls to avoid in your website design and messaging, as well as what needs to be included for your website to resonate with potential clients. Tune in and learn how to leverage your website as a powerful tool for building relationships and growing a successful coaching business.

 

To get the BONUS Coach Websites That Work PDF Don called out in this episode, go to CoachBuilder.com/WebsitePDF.