Coach Builder Part 4—Building a Coaching Website That Keeps Your Client Pipeline Full
Release Date: 02/27/2024
#52: How Creatives Can Scale Without Losing Their Soul
The StoryBrand Podcast
Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com You're great at your craft, whether it's designing, photography, or running a small creative agency, but turning your talent into consistent income feels like a mystery. You’ve tried word of mouth, posted on socials, and maybe even dabbled in funnels, but the results just don’t scale. You want more clients, more impact, and more income without becoming a 24/7 marketing machine. And if you're honest, you're starting to wonder if making money while staying true to your creative values is even possible. Can...
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#51: StoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026
The StoryBrand Podcast
Get free marketing videos from Donald Miller every week at: WeeklySoundbite.com As the holidays slow things down, many business owners take stock of what’s ahead. You’ve got goals for growth, plans for product launches, and maybe even a rebrand on the horizon. But before you do anything else, take a hard look at your message. Because unclear messaging is the silent killer of great businesses. No matter how good your product is, if your message isn't clear, sales will stall. So before the new year ramps up, ask yourself: is your message clear enough to cut through all...
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#50: You Don't Have to Be the Hero to Change the World
The StoryBrand Podcast
Get free marketing videos from Don every week at Every brand has a story, but not every brand knows how to tell it well. We often skip over the hard parts, thinking they make us look weak. But those moments are what make us human and help people connect. The truth is, your most powerful message isn’t the perfect version of your story. It’s the honest one. When you reframe your story to show what you’ve been through and how it changed you, you build trust. You help people see themselves in your journey. So how do you tell your story in a way that actually connects and makes an...
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#49: Why Your Team Isn’t Rallying Around Your Message
The StoryBrand Podcast
Get free marketing videos from Don every week at A confused team can’t sell a clear product. Period. If your executive team can’t clearly articulate your mission, you’re already losing ground. You think you’ve cast a vision, but no one’s catching it. Instead, you’re running a business with a fractured identity where every department is chasing a different goal, and your customers are left scratching their heads. Misalignment is more than just a leadership issue. It’s a revenue problem. So before you fix your marketing, fix your mission. But how do you align your people...
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#48: How to Grow a Consulting Business in Uncertain Times
The StoryBrand Podcast
Get free marketing videos from Don every week at WeeklySoundbite.com Running a marketing consulting business is never simple. In uncertain times, it’s even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially...
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#47: Why Narcissists Rise to Power and What Self-Aware Leaders Do Differently
The StoryBrand Podcast
Get free marketing videos from Don every week at WeeklySoundbite.com Leadership success often hinges on a trait many people misunderstand: self-awareness. In today's fast-paced world, leaders are surrounded by noise: social media flattery, AI-generated validation, and constant feedback loops that create more confusion than clarity. And while confidence is essential, when it crosses into narcissism, the fallout can be devastating. Think Enron, Lehman Brothers, or any organization led by someone blind to their own flaws. Narcissistic leaders may get results, but the cost is often burnout,...
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#46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience
The StoryBrand Podcast
Get free marketing videos from Don every week at WeeklySoundbite.com Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You’ve worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it’s time to evolve, how do you shift your messaging without confusing your audience or breaking what’s already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence? In this week's...
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#45: The 5 Soundbites that Will Grow Your Business
The StoryBrand Podcast
Get free marketing videos from Don every week at WeeklySoundbite.com Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you’re missing the most critical part of a messaging strategy, what Donald Miller calls the “5 front steps.” Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So...
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#44: Could Niching Down Be the Fastest Way to Scale?
The StoryBrand Podcast
Get free marketing videos from Don every week at WeeklySoundbite.com If you’re offering your services to everyone, chances are nobody’s listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your...
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#43: The Simple Tagline Formula That Sells More Every Time
The StoryBrand Podcast
Get free marketing videos from Don every week at WeeklySoundbite.com Most taglines don’t work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That’s because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they’ll just move on to the next option. If your tagline isn’t clearly offering something your customer wants, it’s not helping you. It’s costing you. So how do you make sure your tagline actually drives results?...
info_outlinePre-order Coach Builder, Donald Miller's new book, at CoachBuilder.com/Podcast and get an 8-step plan to become a self-employed business coach so you can make great money doing something you love every single day.
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Your coaching website is the first thing people see about you, so it needs to make a good impression fast. But more importantly, it needs to be all about the people you want to help. This means when they visit your site, they should feel like you’re talking right to them. It should clearly explain that you understand their problems and have the perfect way to help solve them. But most coaches are getting this wrong. So how do you create a website that makes it easy for potential clients to see why they should choose you as a coach?
In the 4th episode of our Coach Builder limited series, host Donald Miller and producer Bobby Richards, show you how to design a coaching website that helps you land more clients and increase your revenue. Don also teaches you the common pitfalls to avoid in your website design and messaging, as well as what needs to be included for your website to resonate with potential clients. Tune in and learn how to leverage your website as a powerful tool for building relationships and growing a successful coaching business.
To get the BONUS Coach Websites That Work PDF Don called out in this episode, go to CoachBuilder.com/WebsitePDF.