#169: How to Clarify Your Message and Grow Your Business
The StoryBrand Podcast – Presented by StoryBrand.ai
Release Date: 04/08/2024
#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- In crowded markets, being different isn’t enough. You have to communicate...
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#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Most people try to make their marketing polished, clever, or...
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#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy...
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#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- It’s not enough to have a great product. You have to position it so...
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#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Coming up with a product name or tagline seems simple. Until you have to do it. You...
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#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- Southwest Airlines built one of the strongest brands in the world by doing one thing better...
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#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
The StoryBrand Podcast – Presented by StoryBrand.ai
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- If your marketing isn’t working, it’s probably because you’re not talking about the...
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#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
The StoryBrand Podcast – Presented by StoryBrand.ai
AI is everywhere and it’s moving faster than most of us can keep up. For business owners and marketers, the challenge isn’t just understanding the tools. It’s figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you’ll get left behind. In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for...
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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells
The StoryBrand Podcast – Presented by StoryBrand.ai
Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they’re chatting over coffee, not realizing they’re competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn’t sell. That’s why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand? This week, hosts Don and Kyle...
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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
The StoryBrand Podcast – Presented by StoryBrand.ai
The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it. But how do you do that without compromising your voice or turning into a walking ad? In this episode, musician and songwriter John Mark McMillan joins hosts Donald Miller and Kyle Reed to unpack that exact tension. With more...
info_outlineNeeding to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop May 7-8, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.
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Every savvy business owner knows that marketing is the key to survival, and your online presence is one of the most important parts of your marketing plan. It can turn casual browsers into buyers, and buyers into long-time customers. But you won’t build that loyal fanbase if your message is unclear or inconsistent. On top of that, you could end up wasting a lot of time and money on marketing that doesn’t work. So how clear is your current message, and how can you make it better?
In this episode of Business Made Simple, guest host Dr. JJ Peterson (host of Marketing Made Simple) and podcast producer Bobby Richards answer your questions about building your business through effective messaging and lead generation. They’ll reveal the key things missing from your website that are costing you money and the 3 questions your marketing MUST answer to be significantly more successful. You’ll also discover the 7 basic elements that make your marketing story more powerful. Tune in and get actionable strategies to clarify your message and make your business thrive!
Listen and follow to the Marketing Made Simple Podcast and get weekly tips from J.J. and April Sunshine Hawkins on how to make your marketing easy and make it work.
https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210
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