#177: The Secret to Winning Over Customers and Outshining Your Competition
Release Date: 06/03/2024
#203: Cathy Heller—How to Reimagine Success and Create Abundance in Your Life
Business Made Simple Podcast
What if the secret to abundance isn’t found in chasing external success but in reframing how you see and approach your life and business? For so many of us, achieving more doesn’t always equate to feeling fulfilled. How can you shift your mindset and embrace the abundance already around you? In this week’s episode, Cathy Heller, author of Abundant Ever After, talks with hosts Bobby Richards and James Sweeting and shares how reframing your relationship with abundance can transform your life and business. Cathy unpacks why aligning with your authentic self leads to true joy and...
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#202: Sean Cannell—YouTube Strategies That Actually Work for Coaches
Business Made Simple Podcast
BIG NEWS! After three amazing years, the Business Made Simple Podcast will be ending, and starting January 6, 2025, this feed will become home to an exciting new show: Why That Worked – Presented by , hosted by Donald Miller. It’s been an honor providing you with the tools and frameworks to help you become a better business owner, and this new podcast will continue giving incredible value with actionable insights you can immediately apply. Stay subscribed to this feed so you don’t miss a single episode of Why That Worked starting January 6, 2025! -- YouTube...
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#201: The One Thing You Might Be Overlooking That Fuels Customer Loyalty
Business Made Simple Podcast
Delivering exceptional customer service can feel taxing, especially when you’re juggling multiple roles in your business. It’s easy to think that “good enough” is sufficient, but the truth is, it’s the small, thoughtful actions that leave the biggest impact on your customers. If you’ve ever struggled with handling tough customer interactions or wondered how to wow your clients without breaking the bank, you’re not alone. What if elevating your customer experience could be simpler (and more affordable) than you think? In this episode, hosts Bobby Richards and James Sweeting...
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#200: The 4-Part Health Check Your Business Needs to Stay Strong (Even During Explosive Growth)
Business Made Simple Podcast
When your business starts to scale, growth brings new opportunities—and new complexities. As they say, “New level, new devil.” While rapid growth is exciting, it can also lead to misalignment, confusion, and burnout without the right checks in place. To keep your team focused, your mission clear, and your growth sustainable, you need a proactive approach. In this episode, host Bobby Richards talks with Tyler Ginn, President of CoachBuilder and Business Made Simple, who reveals a 4-part health check that’s become a game-changer for scaling businesses. Tyler’s...
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#199: Michael Hyatt & Will Guidara—How Top Coaches Are Scaling Fast with These New Frameworks
Business Made Simple Podcast
If you’re in the coaching business, you know it’s not enough to just find clients. You’ve got to help them get real results that make a difference. But without a proven system, that’s easier said than done. A lot of coaches end up frustrated, watching their clients stall out. So, what if you could skip the trial and error and go straight to what works? In this episode, Donald Miller talks with Michael Hyatt, founder of Full Focus, and Will Guidara, author of Unreasonable Hospitality, about their newly launched certifications on the CoachBuilder platform. Michael’s Full Focus...
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#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses
Business Made Simple Podcast
As a business coach, you might have all the passion and wisdom in the world, but if you don’t have a clear, step-by-step framework, things can get messy—fast. Without a reliable system, helping your clients get consistent, meaningful results is essentially a gamble. You end up reinventing the wheel for each client which creates an exhausting grind for you and an unpredictable experience for your clients. So, how do you move from just giving good advice to offering a proven, repeatable system that guarantees results? In today’s episode, Donald Miller returns to share how the...
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#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand
Business Made Simple Podcast
Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at and start streamlining your operations, clarifying your message, and building a business that works for you. -- If you think more followers or a bigger ad budget will fix your business, think again. Too often, business owners mistake tactics for strategy. They focus on short-term wins—like growing a social media following or driving quick sales—but forget to ask the most important question: “Where are we going?” Without a clear strategy, all the...
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#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise
Business Made Simple Podcast
How do you start charging for your advice without feeling weird about it? A lot of business owners have the expertise to coach others, but turning that knowledge into a successful coaching business can feel daunting and awkward. How do you know if what you’re offering is worth the price? The real challenge isn’t what you know—it’s learning how to package that knowledge into something people are willing to pay for. Without a clear plan, it’s easy to get stuck in “free advice” mode and miss the opportunity to build a business around the insights you already have. In...
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#195: How to Get Over Your Camera Fears and Be Yourself on Video
Business Made Simple Podcast
Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at and start streamlining your operations, clarifying your message, and building a business that works for you. -- Video marketing can do wonders for your business—if you're comfortable getting on camera. For many, though, creating videos feels awkward and overwhelming. We freeze up, obsess over tiny details, or just have no idea where to start, leaving us feeling defeated before we even hit record. If you’re tired of watching hours of footage, only to realize you...
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#194: Why Your Business Desperately Needs a Project Manager
Business Made Simple Podcast
You’ve got the vision and the drive to grow your business, but there’s a massive obstacle holding you back: chaos. Tasks pile up, deadlines blur, and you find yourself juggling too many things at once. How many times have you wished you had more time to focus on the bigger picture? Without someone to manage the daily grind, it can feel like you’re constantly putting out fires instead of strategizing for growth. What if the answer isn’t more hours in the day, but a single, essential hire? In this episode, host Bobby Richards talks with Sam Buchholz, a project management expert...
info_outlineFrustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.
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Even if you have the best product in the marketplace, you will lose to your competition if they explain more clearly how their products solve your customer’s problems. Business owners often miss the mark when it comes to communicating their value clearly. This confusion leads to lost sales, disengaged customers, and the frustrating feeling of being overlooked. The truth is, your product isn't the problem—your message is. So how do you create a clear, compelling message that captures your customers’ attention and makes your brand the obvious choice?
It’s Marketing Month here at Business Made Simple, and we’re kicking it off with a deep dive into the most critical aspect of any campaign: your message. Guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) are stepping in for Donald Miller this week to tackle this issue head-on. They’ll unpack the elements of a powerful marketing message using the StoryBrand Framework. J.J. and April break down the 7 key elements of narrative marketing, showing you how to make your customer the hero of their own story. Listen in for practical tips and simple steps to create a compelling message that helps you win in the marketplace!
Ready to clarify your brand’s message? Access your free BrandScript at StoryBrand.com/sb7.
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