#43: The Simple Tagline Formula That Sells More Every Time
Release Date: 10/27/2025
#46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience
The StoryBrand Podcast
Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You’ve worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it’s time to evolve, how do you shift your messaging without confusing your audience or breaking what’s already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence? In this week's episode, Kyle Reed sits down with Amy Porterfield, who’s redefining her...
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#45: The 5 Soundbites that Will Grow Your Business
The StoryBrand Podcast
Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you’re missing the most critical part of a messaging strategy, what Donald Miller calls the “5 front steps.” Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So how do you fix this messaging gap? In this episode, Donald Miller and...
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#44: Could Niching Down Be the Fastest Way to Scale?
The StoryBrand Podcast
If you’re offering your services to everyone, chances are nobody’s listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them? ...
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#43: The Simple Tagline Formula That Sells More Every Time
The StoryBrand Podcast
Most taglines don’t work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That’s because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they’ll just move on to the next option. If your tagline isn’t clearly offering something your customer wants, it’s not helping you. It’s costing you. So how do you make sure your tagline actually drives results? This week, Donald Miller and Kyle Reed break down why most taglines fail...
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#42: How to Create Facebook Ads That Beat the Competition Without a Big Budget
The StoryBrand Podcast
Businesses are burning cash on Facebook ads that just don’t work, and it’s not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they’re not thinking about your brand, they’re thinking about their own survival. If your ad doesn’t speak to that in the first two seconds, you’ve already lost them. With ad costs going up and results going down, the stakes have never been higher. So what do you actually say in your ads to make people stop...
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#41: Codie Sanchez—The Messaging Playbook Behind Building a Thought Leader Brand
The StoryBrand Podcast
So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today’s economy. And without a sharp, repeatable message, you won’t earn it. So how do you cut through the noise and become the go-to voice your audience can’t ignore? In today's episode, Donald Miller and Kyle Reed talk with Codie Sanchez, the investor and...
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#40: The One Sentence Every Business Owner Needs (And How to Write It)
The StoryBrand Podcast
Most business owners dread being asked, “So, what do you do?” Not because they don’t know, but because they don’t know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opportunities. Whether you’re networking at a conference, pitching a client, or updating your website, you need one sentence that makes people lean in and say, “Tell me more.” So what makes a great first impression every time? In...
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#39: The 3-Phase Marketing Formula That Works Every Time
The StoryBrand Podcast
Too many brands skip straight to “content” and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You’ll learn the 3 key campaign phases, how to craft “survival” sound bites that stop the right people in their tracks, and the exact formula to confidently ask for the sale. Don breaks down the “House” metaphor, then walks through a real case study he did for YNAB (You Need A Budget), a budgeting app that simplifies spending decisions, including the 5 curiosity sound bites that move...
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#38: BIG NEWS—Introducing The StoryBrand Podcast
The StoryBrand Podcast
Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we’re doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don’t “get it.” That’s why we’re hitting reset on this podcast and going back to the foundation of great messaging. In this premier episode, Kyle Reed and Donald Miller kick things off with a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning...
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#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)
The StoryBrand Podcast
Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you’re not stuck playing catch-up when it matters most! -- In crowded markets, being different isn’t enough. You have to communicate...
info_outlineMost taglines don’t work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That’s because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they’ll just move on to the next option. If your tagline isn’t clearly offering something your customer wants, it’s not helping you. It’s costing you. So how do you make sure your tagline actually drives results?
This week, Donald Miller and Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You’ll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you’re reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.
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