186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool
Strategic Storytelling
If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and client meetings. But instead of giving a throwaway answer to satisfy their curiosity, what if you could use that moment to attract your next best client? In this episode, we explore how you can transform the most common origin story question into a powerful marketing tool. You'll learn how to frame your response to show your passion, uniqueness, and credibility—without sounding scripted or obnioxious. You will discover: Why most people...
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185 Turning Client Experience Stories Into Marketing Gold
Strategic Storytelling
We usually talk about the stories we tell about ourselves. We use stories to showcase our marketable qualities. We explain and promote our offers. In this episode, we flip the script. We focus on getting other people to tell their stories. Often their stories will be essential for our own marketing. For example, when you interview a podcast guest, you want that guest to tell an exciting story that will be memorable to your audience. When you ask for a testimonial, you want a story about how you helped the client. When you conduct client research or an intake interview,...
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184 Do Stories Make You Money? How Strategic Storytelling Drives Revenue
Strategic Storytelling
We all hear that stories are powerful—but do they actually bring in sales? In this episode of Strategic Storytelling, I break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions). You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don’t want your content to fall flat. Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to earn. What...
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182 Use These 3 Storytelling Superpowers To Connect and Convert
Strategic Storytelling
What do invisibility, time travel, and telepathy have in common? It's not just a party game or a job intervew question, "Choose your superpower." These 3 storytelling superpowers that can transform your marketing. In this episode of Strategic Storytelling, we’ll explore how to: Make your writing “invisible” so your message becomes the star (not your clever wordplay) Use time travel to guide your audience from frustration to solution Tap into the power of telepathy to respond directly to your client’s unspoken desires Whether you're writing sales pages, emails, or social...
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181 Why Your Own Story Is The Best Content: Ignore the gurus and "do you!"
Strategic Storytelling
IN this episode of Strategic Storytelling, we explore why your real, everyday stories—not dramatic or overly polished ones—are often the most powerful for your content. As an example, I talk about ]how comedian Loni Love stayed true to her voice despite pressure to "play a character," and how that lesson applies directly to your brand storytelling. If you've ever been told your story isn’t “exciting” enough, or you're not being "vulnerable" enough, this episode is for you. You will learn... Why “authentic storytelling” doesn’t mean airing all your struggles The...
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