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Do You Need A Trademark For Your Beauty Brand?

Successful Stylist Academy

Release Date: 04/30/2024

Do You Need A Trademark For Your Beauty Brand? show art Do You Need A Trademark For Your Beauty Brand?

Successful Stylist Academy

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<p> Ever wonder how to protect the brand you work so hard to build? Welcome back trademark law expert, Kelli Jones who teaches us the ins and outs of how a trademark process works, when you might want to consider securing your brand, and what you should look out for before protecting your brand identity. </p>

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<p> Get our FREE Marketing Guide for more business tips. </p>

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<p> If you missed our previous episode on contracts, click HERE. </p>

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<p> Instant access to our Business Marketing Course HERE. </p>

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<p> Key Take-Aways: </p>

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<p> 1. A trademark is a part of your brand which identifies your good & services. </p>

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<p> 2. The difference copyright and trademark: copyright protects original work of author. Trademark protects words, phrases, symbols, or designs that distinguish the source. </p>

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<p> 3. The point of a trademark is to prevent consumer confusion. </p>

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<p> 4. Two things that are unrelated can exist. </p>

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<p> 5. Even if you’re using a brand name first, whoever files a trademark has the most rights. </p>

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<p> 6. Before creating the branding for your business, do a basic search on uspto as well as Google Search. </p>

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<p> 7. Hiring a lawyer for applying for a trademark adds further safeguard due to the extended search. </p>

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<p> 8. It’s important to file the branding with the words used for the business instead of only the logo, so that it’s always covered even when changing the branding colors and logo. </p>

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<p> 9. The beauty industry is one of the harder industries to get a trademark due to general wording that overlaps in the industry. </p>

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<p> 10.The trademark process can take a year or more after filing. </p>

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<p> 11. Trademarks can also negotiate terms specific to the state, but its typically federal. </p>

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<p> 12. If you’re using a name before someone registers and sends a cease and desist, you can appeal it. </p>

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<p> 13. A federal trademark will trump a state trademark in court. </p>

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<p> Save on your product cost with SalonScale & add 10% off your order with code SSA10. </p>

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<p> Enjoy 15% off our favorite skincare line with code SSA15 </p>

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<p> Find Kelli on Instagram HERE </p>