loader from loading.io

Making Money on TikTok in the Beauty Industry

Successful Stylist Academy

Release Date: 10/22/2024

Salon CEO Mindset for Stylists show art Salon CEO Mindset for Stylists

Successful Stylist Academy

<p> In the fast-paced world of hairstyling, it’s easy to feel stuck in “artist mode”...busy, talented, and booked, yet still overwhelmed and unsure how to scale. In this Successful Stylist Academy podcast breakdown, Ambrosia Carey shares how adopting a Salon CEO mindset can transform your income, schedule, and long-term business success without abandoning the artistry that made you fall in love with the industry. You’ll learn why mindset is a direct driver of revenue, boundaries, and growth strategy, how the comfort-zone trap can keep even high-performing stylists stuck, and why...

info_outline
The 5% Client Retention Rule That Can Double Your Income as a Hairstylist show art The 5% Client Retention Rule That Can Double Your Income as a Hairstylist

Successful Stylist Academy

<p>Are you exhausted from constantly chasing new clients on Instagram, TikTok, and referral apps, but not seeing your income reflect how hard you work behind the chair? In this episode, Ambrosia Carey breaks down the data-backed 5% client retention rule and shows you how a tiny improvement in retention can boost your salon revenue by 25–95% without adding more days, longer hours, or triple-booking chaos. If you’re a hairstylist, colorist, booth renter, or salon owner who wants to build a sustainable, freedom-based beauty business, this conversation walks you through the difference...

info_outline
Where Does Our Money Go? The Waterfall Map for Salon Profits show art Where Does Our Money Go? The Waterfall Map for Salon Profits

Successful Stylist Academy

<p> In this episode of the Successful Stylist Academy Podcast, Ambrosia pulls back the curtain on one of the most confusing parts of running a profitable business as an independent stylist or salon owner: where your money actually goes. Instead of just looking at your bank balance and hoping for the best, she walks you through a simple “waterfall” visual so you can see how every dollar flows through your business, into costs, marketing, overhead, education, and finally: profit. You’ll learn realistic percentage benchmarks for each category, the most common money leaks that silently...

info_outline
Proven Ways to Amplify Your Income Using Hair Extensions show art Proven Ways to Amplify Your Income Using Hair Extensions

Successful Stylist Academy

<p> Offering extensions can transform your average ticket, attract premium clients, and position you as an expert. In this episode I break down how to use “scholarship” (free-labor) installs to sprint your social proof, fill your portfolio, and raise prices with confidence, without giving away the store. You’ll get scripts, a 7-day action plan, and the math to make it smart.</p> <br> <p> Get FREE access to our profit making webinar: </p> <br> <p> Get 20% off your first order & subscribe to Rooted Hair for ongoing deals & education: ...

info_outline
Burnout to Purpose: The Hairstylist’s Guide to Serving with HairAid show art Burnout to Purpose: The Hairstylist’s Guide to Serving with HairAid

Successful Stylist Academy

<p> What is HairAid and how can a hairstylist actually change a life in one week? Ambrosia talks with Alannah Zilkowsky (HairAid project lead) and Corey/Hairdustry about HairAid’s volunteer-led projects in Cambodia, the Philippines, Indonesia, Thailand, and Guatemala. Learn how teams teach core foundational haircuts in less than a week, why graduates can earn income immediately, who can volunteer (you don’t need to be an educator), costs and logistics, real success stories, and why many stylists return feeling re-energized and burnout-free. If you’ve wondered how to use your salon...

info_outline
Why Your Time Is Worth More Than You Think show art Why Your Time Is Worth More Than You Think

Successful Stylist Academy

<p> Your time is your most valuable and limited business asset. In this episode, Ambrosia Carey reveals how to calculate your true hourly rate, spot hidden time drains, and protect your schedule so your business actually works for you. Perfect for hairstylists, salon owners, and creative entrepreneurs ready to scale without burning out. </p> <br> <p> Get your free time tracker here: </p> <br> <p> Watch our FREE profit maker webinar here: </p> <br> <p> Key Take-Aways: </p> <br> <p> 1. No one talks about the one...

info_outline
The Mindset Shift Every Hairstylist Needs to Make More Money show art The Mindset Shift Every Hairstylist Needs to Make More Money

Successful Stylist Academy

<p> As a hairstylist, increasing your income isn’t always about adding more, it’s about deepening the way you communicate, consult, and recommend. In this episode, we explore the mindset shifts and soft skills that make all the difference. You’ll learn how to remove the ick from sales by shifting your focus from pushing to partnering. From understanding the stories you tell yourself about selling, to crafting recommendations that actually help your clients feel seen and supported, this conversation goes deep into what it truly means to build trust behind the chair. We’ll talk...

info_outline
Money Moves for Creative Entrepreneurs show art Money Moves for Creative Entrepreneurs

Successful Stylist Academy

<p> In this episode, we sit down with Carrie Scott, Financial Advisor with Cetera Investors, to talk about building real, sustainable wealth as a creative business owner. Whether you’re a hairstylist, solopreneur, or growing your side hustle, this conversation is packed with approachable tips on setting up financial systems, the biggest mistakes creatives make with money, how to plan for slow seasons and long-term wealth, shifting from hustle mode to intentional money moves. Carrie breaks down complex topics with warmth, clarity, and zero judgment. This is the episode every creative...

info_outline
Building Your Marketing Message show art Building Your Marketing Message

Successful Stylist Academy

<p> Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. </p> <br> <p>...

info_outline
The Path from Stylist to Salon Owner show art The Path from Stylist to Salon Owner

Successful Stylist Academy

<p> In this episode of the Successful Stylist Academy Podcast, we sit down with one of our Business Collective attendees, Vanessa Gross, to share her real, raw journey from working behind the chair to opening the doors of her very first salon. We dive into what inspired her leap, the mindset shifts she had to make, and the systems that helped her scale. If you’ve been thinking about salon ownership or looking for motivation to grow, this is the conversation you need to hear. </p> <br> <p> Get FREE access to our profit making webinar: </p> <br> <p>...

info_outline
 
More Episodes

<p> In this episode, Harley Chapman shares her exact growth strategies in how she started generating income on TikTok. Learn how to monetize your content, grow your audience, and leverage brand partnerships to turn your TikTok presence into a profitable venture. Whether you're just starting or looking to make passive income, these tips will help you maximize your earning potential on the platform. </p>

<br>

<p> For more business, marketing, and finance tips, join our newsletter HERE </p>

<br>

<p> Get instant access to our Business Marketing Course. </p>

<br>

<p> Enjoy our FREE Marketing Guide! </p>

<br>

<p> Key Take Aways: </p>

<br>

<p> 1. Start by creating the content. </p>

<br>

<p> 2. You can unlock TikTok shop once you have 5k followers. </p> 

<br>

<p> 3. Posting 2 to 3 times a day does get you there faster. </p>

<br>

<p> 4. Create a list or scroll through the app to get inspiration on your content ideas. </p>

<br>

<p> 5. Set aside an hour a day to work on your content. </p>

<br>

<p> 6. Create up to five content topics to post about regularly. </p>

<br>

<p> 7. Consider a miniseries I can tie back to your brand and is related to your content pillars. </p>

<br>

<p> 8. The more you get to know your audience the easier it is for your content to be shared to similar accounts. </p>

<br>

<p> 9. Once you get accepted into the shop, you can request free samples, which helps you find the right brand alignment. </p>

<br>

<p> 10. Once you start to see growth, have an end goal in mind. </p>

<br>

<p> 11. Brands will also pay for your ads which helps to increase sales for you and following. </p>

<br>

<p> 12. Ads can’t be running on a post that has copyright music on it. </p>

<br>

<p> 13. When going live on TikTok, it’s better to go for longer durations starting at an hour. </p>

<br>

<p> 14. Once you hit 10k followers, you become eligible for the Creator program which pays to post. </p>

<br>

<p> 15. Keywords do make a difference, particularly in-video caption, description, and hashtags. </p>

<br>

<p> 16. A little hack is hiding keywords in your video, shrinking them down and bringing them off the screen. </p>

<br>

<p> 17. Make sure you engage as part of your content strategy. </p>

<br>

<p> 18. Replying to comments via video does really well on TikTok. </p>

<br>

<p> 19. Above all else, remain curious & allow yourself to try new things. </p>

<br>

<p> Instantly save money on you color plus 10% off with SalonScale using code SSA10 </p>

<br>

<p> Get 15% off our favorite skincare line, Pharmagel with code SSA15 </p>

<br>

<p> Do you perfer video? Binge watch our Top Episodes on YouTube </p>

<br>