Why Your Employer Brand Is Already Defined — Whether You Realise It Or Not
Release Date: 04/30/2026
The Stress Bucket, and Why High Performers Hit the Wall
The Executive Edge
Episode 239 Released August 5, 2026 ’s story will resonate with anyone who has ever pushed a little too hard for a little too long. Boomer — CEO at Troscriptions & Health Optimization Medicine and Practice (HOMeHOPe) — started early. He was trading stocks at 12 and reading macroeconomics for fun. He started on Wall Street on 15 September 2008, the very day Lehman Brothers collapsed. From there his career climbed steeply. He covered a fourteen-country territory from Singapore and travelled to around forty countries in four years. From the outside it looked like he was living it up in...
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Better, Not Perfect
The Executive Edge
Episode 238 Released July 23, 2026 This week on Episode 238 of The Executive Edge, I talk to , founder of , CEO of healthcare content agency , and author of . Christy has built her business around an idea that rarely appears in a strategy document but shapes everything she does: kindness. Together, we explore why so many younger employees arrive at work technically capable but lacking the interpersonal skills employers quietly assume they already possess. We discuss why this isn’t a character flaw or a generational weakness—it’s a gap in how we’ve prepared people for work. With AI...
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The Reputation Advantage
The Executive Edge
Episode 237 Released July 9, 2026 This episode of my podcast sits a little outside my usual territory. Most weeks I’m here talking about the psychology behind performance, leadership and how we show up. However, this week I’m taking you somewhere more practical: my guest is of Solomon Turner PR. We talk about public relations, and how getting it right builds your reputation over time. It still fits everything I care about on this show, giving you an edge in life and business. Reputation is one of the quietest advantages you can have, so I think there’s plenty here worth your time. Steve...
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Lead With Clarity, Courage and Curiosity
The Executive Edge
Episode 236. Released June 25, 2026 This week I’m joined by , a global executive advisor, board member and author of . Louisa has spent more than two decades at the heart of some of the world’s biggest businesses, including Diageo, Maersk and Google. Change is everywhere right now, and Louisa sees it for what it really is. A genuine opportunity to add another valuable piece to your business. The encouraging part is that it starts with something you already have. Clarity about who you are, what you do well, and where you want to go. What we cover Why change is an invitation rather...
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Momentum Has Two Parts. Most Businesses Only Chase One
The Executive Edge
Episode 235 Released June 11, 2026 Everyone wants momentum. Move faster, scale quicker, get ahead. Yet very few businesses actually have it. This week I talk with , author of The Bizzics Way. Chip took one equation from physics, mass times velocity, and turned it into a refreshingly practical model for growth. His point is simple: we pour everything into velocity and ignore mass. You need both. Mass is weight, not size. A volleyball and a bowling ball can be the same size with very different mass. In business, your mass is your density. The calibre of your team, the clarity of your...
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Dealing with your inner critic (and what actually works!)
The Executive Edge
Episode 234 Released May 28, 2026 You know the feeling. You've read the books, done the therapy, tried the positive thinking. And yet. Same patterns. Same reactions. Same stuck points — just in slightly different circumstances. In this episode, Sue talks with — a psychotherapist and leadership coach with 30 years of experience and the creator of the Mind Method. Joanna's work starts from a simple but radical premise: you can't change your conditioned mind. But you can stop letting it run the show. This is a conversation about why high achievers often feel the least fulfilled, why the...
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The Gap Between Good and Great Isn't Technical
The Executive Edge
Released May 14, 2026 Episode 233 Fourteen years working with NBA players teaches you something most leadership books miss: the gap between good and great is almost never technical. It's psychological. This week I sit down with — 40+ years coaching elite athletes and business leaders, co-author of an Amazon bestseller with Joe Montana, and author of the new book Embrace Your Inner Coach. Tom’s central argument is deceptively simple: the gap between good and great is almost never technical. It’s psychological. And the tools that work in a locker room work just as well in a boardroom. ...
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Why Your Employer Brand Is Already Defined — Whether You Realise It Or Not
The Executive Edge
Episode 232 Released April 29, 2026 This week on The Executive Edge, I'm joined by , founder of and an employer brand strategist based in Melbourne. Sri works with leaders to close the gap between what their organisation says it stands for — and what talent actually experiences. It's a conversation that will make you look at your hiring process very differently. The big idea: Your employer brand is already being defined — by what you prioritise, what you fund, and what you tolerate. Whether or not you're paying attention to it. Three things that stood out for me: The talent...
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Executive Presence — How to Command, Connect and Close with Dr. Laura Sicola
The Executive Edge
Episode 231 Released April 16, 2026 About this episode You know what you want to say. So why doesn't it land? I'm joined by executive communication expert and author to unpack the real meaning of executive presence — and why it could be the single biggest factor holding talented leaders back. We discuss: The gap between brain and mouth The biggest communication challenge isn't knowledge or expertise — it's the three inches between what you think and what comes out. If your message isn't clear, concise, and compelling to your audience, it doesn't matter how brilliant you are. The Three Cs...
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Breathing Easy: The Antiviral Technology That Could Change the Way You Work and Live
The Executive Edge
Episode 230 Released April 2, 2026 In this episode, I sit down with Gemma Borgert — a medical device specialist with over 20 years of industry experience and a deeply personal reason for championing this technology. Gemma introduces the e4life personal, a groundbreaking portable antiviral device that uses electromagnetic waves to inactivate airborne viruses in real time. Whether you're protecting a vulnerable family member, supporting staff reluctant to return to the office, or simply wanting an extra layer of defence against seasonal illness, this conversation will make you think...
info_outlineEpisode 232
Released April 29, 2026
This week on The Executive Edge, I'm joined by Srimoyee (Sri) Dey, founder of BrandsLumen and an employer brand strategist based in Melbourne. Sri works with leaders to close the gap between what their organisation says it stands for — and what talent actually experiences.
It's a conversation that will make you look at your hiring process very differently.
The big idea: Your employer brand is already being defined — by what you prioritise, what you fund, and what you tolerate. Whether or not you're paying attention to it.
Three things that stood out for me:
- The talent shortage may be a messaging problem. With 43% of professionals considering leaving their employer in the next 12 months, the talent is out there. The question is whether your story is compelling enough to attract it.
- 72% of candidates are researching you before you've even spoken. Glassdoor, LinkedIn, your careers page — they've already formed an opinion. Your employer brand lives there whether you've built it intentionally or not.
- Trust is built — or broken — long before an offer is made. Sri introduces a simple diagnostic question every leader should ask: at which point in our hiring process does a candidate feel most seen? Everything else should be built around protecting that moment.
We also talk about what organisations get wrong with AI in hiring, why authentic job descriptions outperform polished ones, and how employee ambassador programmes can extend your reach without spending on ads.
Sri is offering a complimentary 45-minute diagnostic session for leaders facing hiring challenges — and her free Trust & Velocity Blueprint Report is available to download at brandslumen.com.