250: 4 Tips for a More Sustainable Winery | Marketing Tip Monday

[00:00:00] Beth Vukmanic: We. Often talk about sustainability in the vineyard, but that doesn't account for the whole picture. An important theme of sustainable wine production is the ability. To elevate the practices as a whole, from block to bottle.

[00:00:12] Welcome to marketing tip Monday with sip certified. We know. That customers are looking for wines labeled as sustainable. While our longer. , form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts. We'll help you share your dedication. to sustainable wine growing.

[00:00:30] After months of careful cultivation in the vineyard. The grapes still have a lengthy journey ahead. It's no secret that the. The journey takes place in the winery, but what exactly does it take for

[00:00:40] in this week's marketing tip. She shares four ways. Ways. That you. Can approve the sustainability at your winery.

[00:00:47] Number one is to sanitize smarter. Safe cleaning and sanitation practices are essential in wine-making, . But the financial. And environmental impact of sanitation products can add up and lead. A sustainably minded business to look for better solutions.

[00:01:03] Cambria periodically runs trials and explores. Floors alternative products to see if they can sanitize in a more eco. Eco-friendly way.

[00:01:10] When testing paracidic. , acid. Abbreviated PAA an organic. Peroxide based sanitation, liquid, commonly used in food and beverage industries and health care facilities. Cambria's, his team had two questions. One, could they lower their solutions, concentration and maintain effectiveness. And two could they reuse a batch of the PAA solution more than once.

[00:01:34] To answer the first question, they mixed up a range. Of PAA concentrations and got to sanitizing. When. They used ATP swabs to test the bacteria and yeast on. They're sanitized areas. They found that they could use less of the product. Product to get the same results.

[00:01:50] The answer to their second question was also a yes, they found. And that they could use. Certain PAA concentrations up to three. Times with a hundred percent effectiveness. Samantha says. Says, researching and trying different products can lead to a cost. Cost benefit and possible switch to a more effective, less impactful. Product.

[00:02:10] G Help them reduce. Both product and water while still maintaining a safe sanitation. Practice.

[00:02:17] Tip number two is to recycle your lab. Plus. Plastics plastic is one of the hardest materials to dispose of. In an environmentally responsible way. Wineries know this well, because. Because commonly used lab plastics, can't be recycled in the normal stream.

[00:02:32] Cambria works with Polycarbin, a platform. For recycling and . remanufacturing lab plastics Polycarbin takes used. Scientific plastics and re manufacturers them into more tubes. Pipette boxes and pipette tips. Their system creates. A closed loop, supply chain. That ensures that Cambria's has plastics don't end up in the landfill.

[00:02:56] To make the deal even sweeter, Polycarbin tracking software. sends Cambria, a monthly report on the impact of the recycling practices.

[00:03:05] In March of 2024. They recycled 24 kilograms of plastic reduced 144 kilograms of CO2 emissions and preserved 220 cubic meters of water. And that's only for one month.

[00:03:18] But Cambria doesn't stop at recycling. Their lab supplies. They also work with TerraCycle, a recycling company that collects. And recycles materials that are not generally accepted in the traditional recycle. Recycling system.

[00:03:32] For example. Example TerraCycle sends Cambria boxes for disposable coveralls. safety glasses and ear protection so that they can be sorted. Cleaned and sent it to third party partners to be produced into. Into usable forms.

[00:03:46] Tip. Number three conduct, yearly audits.

[00:03:50] While, responsible waste management is the goal. For any sustainably minded business, Samantha notes, you don't know how to improve if you don't know where you're starting from. Annual waste. Audits help. Cambria . Analyze their waste. And how it's being disposed. Samantha tells us they collect. They're trash and recycling separated out and see if things are being disposed. Of correctly and assess if staff training is needed. Keeping stock. Of the type and quantity of waste and where it's going is key to. Making decisions that have less impact on the environment. In fact. This is exactly how they transitioned to recycling their lab plastics.

[00:04:27] Samantha tells us . While they're lightweight. There's a lot of it. We looked into how we could improve this and ended up finding. The plastics, recycling options.

[00:04:37] And tip number four is to get involved. Jackson family wines. Cambria's has parent company take sustainability. To the next level with their program rooted for good a roadmap. Map to 2030. It's a 10-year sustainability and climate. Action plan that outlines the goals and initiatives designed to. Lead climate solutions. Create a positive social impact. And support the Jackson family's long-term vision for a sustainable. , future.

[00:05:03] Part of. Their plan centers around social responsibility and their employees. Play a significant role through volunteerism. Every employee gets. To paid. Facility. Volunteer days per year. To head out and do good as a group. Plus one to two paid personal. , volunteer days to find other opportunities that align with their values.

[00:05:24] They help their communities by volunteering for local events. Cleaning up trash at beaches and historical sites and much more.

[00:05:31] Their staff have volunteered over 6,000. hours. That's the equivalent of one person working nearly three. Years of 40 hour work weeks.

[00:05:40] With the business behind the team and supporting their. Community. It's no surprise that everyone really enjoys. . Community service days.

[00:05:46] Let us know how you have made your winery more sustainable.

[00:05:50] Listen up sip certified members offer your club members. . The chance to experience yours and other SIP certified brands in February. 2025. ReSIProcal February is an annual month. , long event that offers tasting rooms, the opportunity to increase their traffic. And connect with like-minded wine enthusiasts who value sustainability. . We're enrolling participants now just go to sipcertified.org/join-resip-2025 to. Get signed up. You can also find that link in the show notes.

[00:06:23] Until next time. Time. This is sustainable wine growing with the vineyard team.

 

Nearly perfect transcript by Descript.

Resources:

• *** Tell Your Sustainable Story Online Course ***
• Apply for SIP Certified Wine
• Join ReSIProcal February 2025
• Marketing Tips eNewsletter
• Sustainable Story | Print
• Sustainable Story | Electronic
• What's your Sustainable Story?

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet 
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member