252: Third-Party Certification – Who Gives a SIP | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

Release Date: 11/11/2024

276: The Business Case for Employee Engagement in the Wine Industry | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

Discover how prioritizing employee engagement can elevate your sustainability efforts and business success. This episode explores real-world examples from Niner Wine Estates, Ancient Peaks, and Hope Family Wines, where workplace culture, strong benefits, and community involvement turn staff into long-term, loyal brand ambassadors. Learn why engaged employees are key to implementing best practices and creating meaningful customer connections. Plus, find out how to start empowering your team with a free 30-minute online course. Resources: – get inspired Sustainable Story Worksheet ...

275: Pest Friends: The IPM Simulator Changing How Farmers Think

Sustainable Winegrowing with Vineyard Team

Pest Friends is a hands-on simulation that helps farmers make smarter Integrated Pest Management (IPM) decisions—by making the field a game board. Grant Loomis and Jason Thomas, Extension Educators with the University of Idaho, created Pest Friends to help players experience the real-life consequences of pest control. Players manage population dynamics, reacting to pest pressures, and decide when—and if—to intervene with pesticides, habitat modifications, or beneficial insect support. It’s not just educational—it’s a window into how people think about pest management....

274: Beyond Foxy: The Case for Hybrid Winegrapes

Sustainable Winegrowing with Vineyard Team

Can hybrid grapes revolutionize the wine world? Adam Huss — Host of the Beyond Organic podcast and Co-owner of Centralas Cellars breaks down what a hybrid truly is, explaining how traditional breeding — and nature itself — has long crossed grape species. With over 70 grape species worldwide, today's modern hybrids are the result of generations of crossing, backcrossing, and innovation. We explore the impact of WWII on agriculture, France’s ban on hybrids in appellation wines, and why developing new hybrids is critical for disease resistance, flavor discovery, and more sustainable...

273: Learn How to Talk SIP with This Simple Framework | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

[00:00:00] Beth Vukmanic: Training season is fast approaching. It's time to get your hospitality staff prepared to welcome a range of guests from experienced enthusiasts to first timers. [00:00:10] Welcome to Marketing Tip Monday. With SIP Certified. We know that your customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you show your dedication to sustainable wine growing. [00:00:29] Most people rarely consider the complex agricultural...

272: 30 Gophers a Night: Why Barn Owls Belong in Your Vineyard

Sustainable Winegrowing with Vineyard Team

Meet your vineyard night-shift rodent patrol —barn owls. Bob Peak, a dedicated volunteer at Pacific Wildlife Care, shares how these incredible predators consume up to 30 gophers or voles a night. Learn fun facts about their short lifecycle, nesting habits, and how to properly install nest boxes (hint: ventilation and road direction matter!). Discover how you can encourage barn owls to thrive on your land—plus, hear how these owls even foster orphaned chicks. Resources: Vineyard Team Programs: Get More Subscribe wherever you...

271: Integrating Biological Solutions

Sustainable Winegrowing with Vineyard Team

As biological technologies continue to advance, many growers are exploring how best to integrate them into their farming operations. Nevada Smith, Head of Marketing North America, and Robert Blundell, Research Plant Pathologist, both with Pro Farm Group, highlight the role of biological pesticides and biofertilizers in sustainable winegrowing. Biological pesticides, derived from microbial sources or natural products such as plants, fungi, bacteria, or nematodes, play a crucial role in pest management by inhibiting or delaying growth or directly causing pest mortality. Understanding which...

270: Regenerative Farming Practices: Water, Soil, and Habitat | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

[00:00:00] Beth Vukmanic: Sustainable farming practices are essential to protect the environment, improve a long-term agricultural productivity and support healthy communities. [00:00:08] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, these twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:27] And this week's marketing tip, we're going to take a close look at three...

269: From Surplus to Strategy: Managing the Grape Market’s Challenges

Sustainable Winegrowing with Vineyard Team

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and vineyard removals to the growing necessity of sustainable certification. They explore regional dynamics, bulk wine market shifts, and future trends, emphasizing innovation, industry collaboration, and better marketing to stay competitive. Resources: ...

267: Your Green Wine Glossary | Marketing Tip Monday

Sustainable Winegrowing with Vineyard Team

[00:00:00] Beth Vukmanic: A label can provide a lot of information about a wine. The next time you walk down the wine aisle, look for common terms and symbols like vintage, place of origin, percent alcohol, and even the SIP certified logo. [00:00:12] Welcome to Marketing Tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:29] Many...

266: Soft Pesticide Trial: Powdery Mildew, Downy Mildew, Botrytis, and Sour Rot

Sustainable Winegrowing with Vineyard Team

Managing pests like powdery mildew, downy mildew, botrytis, and sour rot can be a complex challenge. Andy Fles, Vineyard Manager at Shady Lane Cellars in Michigan, shares insights from his USDA Sustainable Ag Research Education producer grant project. The project compares two pest management approaches: a ‘soft’ pesticide program and a conventional one. Andy conducted the experiment using his on farm sprayer, providing real-world results. Despite climate variability and fluctuating pest pressures, the soft pesticide program proved effective. The project underscores the potential of using...

More Episodes

[00:00:00] Beth Vukmanic: Have you ever. Wondered do third-party certifications matter to consumers?

[00:00:05] Welcome to marketing tip Monday with SIP Certified. We know that consumers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science. And research for the wine industry, these twice monthly micro podcasts. will help you share your dedication to sustainable winegrowing.

[00:00:24] If you've wondered about third-party. Certifications. You're not alone. This question has. I also crossed the university of Portland's Sam Holloway's mind. In this week's marketing tip learn about Holloway's qualitative. Research findings. And what they mean for your sustainable wine brand.

[00:00:40] Holloway was interested in learning. How supply chain certifications are perceived by consumers. Impact purchasing decisions. And impact brand loyalty. In interviews and focus group discussions, his participants revealed that they were more likely to trust products bearing. Recognized certifications.

[00:01:00] They viewed certified products as offering a higher value. And they were more willing to pay a premium for certified products. After coding and analyzing participant transcripts Holloway notes, that certifications quote. Enhanced brand loyalty by aligning with consumers ethical values. And beliefs. End quote.

[00:01:20] While, certified products were associated with increased. Brand loyalty. Holloway's participants noted that lack of transparency could lead to skepticism. And diminished trust in brands with. Certifications. But there's an easy solution. transparency and clear communication remedy these issues before they arise.

[00:01:39] Holloway's participants also emphasized stringent standards and third party verification as important factors. That enhanced their trust.

[00:01:48] By sharing your story, you can connect with your guests over shared values. And spread awareness of sustainable wine operations like yours, that work. To protect the people and the planet.

[00:01:58] And if your SIP Certified. You can add the SIP Certified logo to your wine labels for any wine made with at least 85% SIP. Certified fruit, whether that's estate or purchased. Check out the links in the show notes. To get your wine certified today.

[00:02:13] Until next time, this is sustainable. Winegrowing with the vineyard team.

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