256: How These Brands Grow Grapes Sustainably | Marketing Tip Monday

[00:00:00] Beth Vukmanic: It's one thing to be able to say that your grapes are grown sustainably, but to be able to explain to someone what that really means is a different story.

[00:00:09] Welcome to Marketing Tip Monday with Sip Certified. We know that customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry, These twice monthly micro podcasts will help you share your dedication to sustainable wine growing.

[00:00:30] When it comes to telling your sustainable story, there's an easy framework that can help you. The seven values of SIP certified, which include social responsibility, water management, safe pest management, energy efficiency, habitat, business, and always evolving.

[00:00:47] You can use these seven values to talk about the real ways your brand practices sustainability at every level of your business.

[00:00:55] Dozens of SIP certified brands have already used this framework. In this week's marketing tip, we share the 2024 sustainable stories and invite you to be featured next year.

[00:01:06] Our first value is social responsibility. Oso Libre's Por Vida Foundation supports four causes that are near and dear to the owner's hearts. Veteran services, women's cancer research, animal support groups, and children and family support groups. In fact, this year, they donated funding raised from their July Angus event to the Vineyard Team's Juan Nevarez Memorial Scholarship, helps children of vineyard and wine industry workers pay for a higher education. By supporting Oso Libre, guests and customers give back, too.

[00:01:39] The second value is water management. At the heart of Bien Nacido Vineyard's sustainable farming ethos lies a diligent approach to water management. Their team of experienced irrigators tailor their irrigation practices to fit the land's needs by using weather data and plant and soil moisture data.

[00:01:57] Our third value is safe pest management. Presqu'ile Vineyard knew they could protect their vines from birds in a way that was more sustainable than non biodegradable labor intensive bird netting.

[00:02:08] Installing programmable bird lasers has protected their vineyards from feathered pests on top of having several other sustainable benefits.

[00:02:17] The fourth value is energy efficiency. From a hillside nestled production facility that utilizes gravity flow to solar panels that provide the majority of the energy needs for their building and EV charging stations for customers, Niner Wine Estates reaches a high bar for energy efficiency.

[00:02:36] The fifth value is habitat. The team at Ancient Peaks Winery and Margarita Adventures is dedicated to protecting the habitats of the various species of wildlife that inhabit the land and water on their property. If you want to learn more about the native life at the ranch, you can take one of several tours with naturalist Jacqueline, including nature photography, foraging, and my favorite, ziplining.

[00:03:00] The sixth value is business. As a business rooted in female leadership, Cambria Estate Winery shows their dedication to uplifting and empowering women in an incredibly impactful way. Every March for Women's History Month, Cambria selects an organization that aligns with their pillars of climate action and women's leadership and pledges $25,000 to support their efforts.

[00:03:26] And the seventh value is always evolving. Tolosa's Three P's Groups welcomes everyone on their team to participate in the business's value of always evolving. Employees get involved in a group, either people, planet, or prosperity, and work together to find ways to analyze and improve the business's sustainable practices.

[00:03:46] If you want to read any of these incredible stories in more detail, make sure that you go to the show notes and click on the link, how these brands grow grapes sustainably.

[00:03:57] If you're a SIP certified brand and want to share your sustainable story, let us know. Simply email Whitney at vineyard team. org with the value you want to share and how you fulfill that value. She will help you write your story. And we'll share it in a future marketing tips newsletter and podcast.

[00:04:14] Until next time, this is sustainable wine growing with the vineyard team.

Resources:

• *** Tell Your Sustainable Story Online Course ***
• Apply for SIP Certified Wine
• How These Brands Grow Grapes Sustainably
• Marketing Tips eNewsletter
• Sustainable Story | Print
• Sustainable Story | Electronic

Vineyard Team Programs:

• Juan Nevarez Memorial Scholarship - Donate
• SIP Certified – Show your care for the people and planet 
• Sustainable Ag Expo – The premiere winegrowing event of the year
• Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
• Vineyard Team – Become a Member